I am an accomplished art director and designer with a proven ability to combine artistry and data-driven marketing to deliver impactful campaigns. Over the past year, I helped drive a 90% increase in revenue by leading innovative marketing visuals for fashion, beauty, and lifestyle brands that resonate with target audiences and drive conversions. I inspire teams to deliver high-quality, results-driven work. My passion lies in creating cohesive and compelling visual stories that connect brands with their audiences across all platforms. I bring experience in digital marketing, eCommerce, and traditional design, continuously aiming to elevate brand presence and engagement.

Jackie Farkas

I am an accomplished art director and designer with a proven ability to combine artistry and data-driven marketing to deliver impactful campaigns. Over the past year, I helped drive a 90% increase in revenue by leading innovative marketing visuals for fashion, beauty, and lifestyle brands that resonate with target audiences and drive conversions. I inspire teams to deliver high-quality, results-driven work. My passion lies in creating cohesive and compelling visual stories that connect brands with their audiences across all platforms. I bring experience in digital marketing, eCommerce, and traditional design, continuously aiming to elevate brand presence and engagement.

Available to hire

I am an accomplished art director and designer with a proven ability to combine artistry and data-driven marketing to deliver impactful campaigns. Over the past year, I helped drive a 90% increase in revenue by leading innovative marketing visuals for fashion, beauty, and lifestyle brands that resonate with target audiences and drive conversions. I inspire teams to deliver high-quality, results-driven work.

My passion lies in creating cohesive and compelling visual stories that connect brands with their audiences across all platforms. I bring experience in digital marketing, eCommerce, and traditional design, continuously aiming to elevate brand presence and engagement.

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Language

English
Fluent
French
Beginner
Spanish; Castilian
Beginner

Work Experience

Jr. Art Director, Graphic Design at Sanctuary Clothing
January 1, 2025 - Present
Concepted creative direction for the Holiday season, developing mood boards and storytelling that aligned with seasonal brand strategy. Produced lookbooks and presentations that strengthened B2B storytelling, with the Holiday lookbook positively received by Nordstrom contributing to seasonal buys. Designed homepage flips, email campaigns, and social media assets, supporting a cohesive digital experience that drove revenue through engagement. Directed image selects and retouching for eCommerce and wholesale use, ensuring visual consistency across marketing and product touchpoints.
Art Director, Graphic Design at Pistola Denim
December 31, 2025 - July 31, 2025
Developed over 100 cohesive graphics across print, web, ads, email, and social media, contributing to a 20% increase in customer engagement. Directed seasonal photoshoots and marketing campaigns while overseeing teams of photographers, videographers, and talent, achieving a 15% uplift in campaign ROI. Partnered with merchandising, marketing, and eCommerce teams to craft storytelling concepts, increasing online conversions by 25%. Enforced brand guidelines to maintain consistent and elevated aesthetic, reducing creative revisions by 30%. Drove digital marketing efforts resulting in $3M in eCommerce revenue and 90% year-over-year growth through optimized paid media and 20+ email campaigns.
Art Director at HCT by kdc/one
December 31, 2023 - July 31, 2025
Led art direction collaborating with photographers and designers to produce over 150 impactful images, increasing engagement by 25%. Created trend boards and packaging concepts that sparked a 15% increase in client interest. Designed marketing materials for print, social, and email channels, driving measurable growth including a 30% increase in email open rates. Directed 10 global trade show exhibits, aiding in acquisition of five new clients and a 20% ROI increase.
Senior Graphic Designer at SPARITUAL
December 31, 2020 - July 31, 2025
Partnered with the founder to refresh the brand, leading to a 40% increase in brand recognition and 20% sales boost. Built a creative team delivering projects 25% faster and 15% under budget. Designed and launched over 30 packaging designs, boosting retail sales by 20%. Refined the brand’s visual identity, improving consistency by 35% across platforms.

Education

B.A. - Practice of Art at University of California, Berkeley
August 17, 2009 - May 18, 2013
M.F.A. - Studio Art at Mills College
August 12, 2013 - May 16, 2015

Qualifications

Graphic Design Certificate (CalArts)
January 11, 2030 - July 31, 2025
Digital Marketing Certificate (General Assembly)
January 11, 2030 - July 31, 2025
Web Design Certificate (Bay Area Video Coalition)
January 11, 2016 - April 18, 2016

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Education, Wholesale & Distribution, Non-Profit Organization, Manufacturing, Software & Internet