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Hi! I'm Daniella Rivero, a creative and detail-driven marketing strategist and copywriter with over 5 years of experience. I've had the pleasure of contributing to multi-channel marketing strategies for direct-to-consumer brands, helping to drive significant revenue growth. I love being hands-on in all stages of product and brand launches, from early research to go-to-market execution. I'm passionate about crafting clear and engaging messaging that balances performance with brand purpose. My focus areas are wellness, lifestyle, and beauty, where I enjoy developing meaningful connections between brands and their audiences. Outside of work, I thrive on collaboration and continual learning to drive impactful marketing results.…Hi! I'm Daniella Rivero, a creative and detail-driven marketing strategist and copywriter with over 5 years of experience. I've had the pleasure of contributing to multi-channel marketing strategies for direct-to-consumer brands, helping to drive significant revenue growth. I love being hands-on in all stages of product and brand launches, from early research to go-to-market execution. I'm passionate about crafting clear and engaging messaging that balances performance with brand purpose. My focus areas are wellness, lifestyle, and beauty, where I enjoy developing meaningful connections between brands and their audiences. Outside of work, I thrive on collaboration and continual learning to drive impactful marketing results.

Daniella Rivero

Growth Marketer, Brand Strategist, Copywriter, +1

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Hi! I'm Daniella Rivero, a creative and detail-driven marketing strategist and copywriter with over 5 years of experience. I've had the pleasure of contributing to multi-channel marketing strategies for direct-to-consumer brands, helping to drive significant revenue growth. I love being hands-on in all stages of product and brand launches, from early research to go-to-market execution. I'm passionate about crafting clear and engaging messaging that balances performance with brand purpose. My focus areas are wellness, lifestyle, and beauty, where I enjoy developing meaningful connections between brands and their audiences. Outside of work, I thrive on collaboration and continual learning to drive impactful marketing results.…Hi! I'm Daniella Rivero, a creative and detail-driven marketing strategist and copywriter with over 5 years of experience. I've had the pleasure of contributing to multi-channel marketing strategies for direct-to-consumer brands, helping to drive significant revenue growth. I love being hands-on in all stages of product and brand launches, from early research to go-to-market execution. I'm passionate about crafting clear and engaging messaging that balances performance with brand purpose. My focus areas are wellness, lifestyle, and beauty, where I enjoy developing meaningful connections between brands and their audiences. Outside of work, I thrive on collaboration and continual learning to drive impactful marketing results.

Available to hire

Hi! I’m Daniella Rivero, a creative and detail-driven marketing strategist and copywriter with over 5 years of experience. I’ve had the pleasure of contributing to multi-channel marketing strategies for direct-to-consumer brands, helping to drive significant revenue growth. I love being hands-on in all stages of product and brand launches, from early research to go-to-market execution.

I’m passionate about crafting clear and engaging messaging that balances performance with brand purpose. My focus areas are wellness, lifestyle, and beauty, where I enjoy developing meaningful connections between brands and their audiences. Outside of work, I thrive on collaboration and continual learning to drive impactful marketing results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Head of Growth Marketing at B2C Response LLC

January 31, 2025 - July 31, 2025

Designed and automated full-funnel lifecycle journeys across Email, SMS, loyalty, and subscription, boosting retention by 35% across 7 brands. Developed behavior-triggered customer journeys using first-party data and persona insights, increasing repeat purchases by 28% and cross-sell conversions by 22%. Launched campaigns optimized for emotional triggers and product positioning, generating 3.2x average ROAS across paid channels.

Lead Copywriter at B2C Response LLC

August 1, 2024 - July 31, 2025

Developed and refined brand voice and tone across 7 DTC brands. Monitored and optimized content performance via A/B testing, resulting in a 1,566% lift in engagement and a 76% increase in email open rates. Conducted in-depth competitive audits and audience research to shape strategic messaging, increasing brand loyalty by 65% across 7 brands. Mentored a team of 2+ junior writers and implemented editorial guidelines, improving content consistency and reducing revision cycles by 70%. Wrote and structured Help Center content, customer service policies, and FAQs, reducing support inquiries by 40%.

Digital Marketing Assistant at Natural Products LLC

January 1, 2020 - July 31, 2025

Created engaging copy for social media, product pages, blog content, and brand advertising. Reviewed and approved visual assets for web and ads, ensuring alignment with brand identity and consumer psychology. Contributed to website content strategy and collaborated with designers to shape clear, persuasive product storytelling.