Maria Shkutnik

Built and executed a comprehensive content strategy, producing over 100 assets including blog articles, landing pages, templates, and case studies. Led an SEO overhaul that involved AEO, AIO, UX, and technical fixes. Managed Google Ads campaigns with five-figure budgets and set up HubSpot automations and workflows, including G2 review collection. Managed the Product Hunt launch of the "AI App Generator," achieving Top 5 Product of the Day with 358 upvotes and 78 comments. Hired and led a cross-functional team of two professionals. Collaborated with C-level executives and developers on positioning and performance. Owned marketing budget planning and allocation. Delivered significant traffic and engagement improvements across platforms.

Developed and implemented social media marketing strategies across LinkedIn, Meta, and Instagram. Led the Women in Tech ‘23 scholarship campaign boosting brand awareness and SEO. Conducted competitor, market, and ICP research to inform positioning. Managed over 15 external contractors and two internal team members. Planned and executed a monthly internal corporate newsletter. Ran outreach and crowd marketing activities and created marketing briefs for designers, HR, and developers to streamline asset production. Monitored campaign performance and reported to C-level executives. Achieved notable engagement rates and social media growth.

Managed social media accounts on Instagram, Facebook, and LinkedIn. Created and ran paid ad campaigns across LinkedIn, Google, Twitter, Meta, and Instagram. Produced weekly email newsletters to engage users and promote features. Wrote and optimized blog content based on keyword research. Collaborated with designers on visuals and copy for social media, email, and website assets. Conducted industry and competitor research to guide messaging and content strategy. Achieved significant growth in followers and organic traffic as well as strong ad campaign performance.