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I am a versatile marketing strategist and communications expert with extensive experience in campaign planning, brand development, copywriting, and event management. I have a proven ability to execute successful marketing strategies, drive engagement, and manage multi-channel communications across various industries. I am skilled in stakeholder management, business development, digital marketing, and content creation. I enjoy building client relationships and supporting businesses in retention and growth. My passion lies in crafting compelling marketing campaigns that resonate across sectors and help companies achieve their goals.…I am a versatile marketing strategist and communications expert with extensive experience in campaign planning, brand development, copywriting, and event management. I have a proven ability to execute successful marketing strategies, drive engagement, and manage multi-channel communications across various industries. I am skilled in stakeholder management, business development, digital marketing, and content creation. I enjoy building client relationships and supporting businesses in retention and growth. My passion lies in crafting compelling marketing campaigns that resonate across sectors and help companies achieve their goals.

Carolyn j.j. Robins

Marketing Strategist, Brand Strategist, Marketing Analyst, +2

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I am a versatile marketing strategist and communications expert with extensive experience in campaign planning, brand development, copywriting, and event management. I have a proven ability to execute successful marketing strategies, drive engagement, and manage multi-channel communications across various industries. I am skilled in stakeholder management, business development, digital marketing, and content creation. I enjoy building client relationships and supporting businesses in retention and growth. My passion lies in crafting compelling marketing campaigns that resonate across sectors and help companies achieve their goals.…I am a versatile marketing strategist and communications expert with extensive experience in campaign planning, brand development, copywriting, and event management. I have a proven ability to execute successful marketing strategies, drive engagement, and manage multi-channel communications across various industries. I am skilled in stakeholder management, business development, digital marketing, and content creation. I enjoy building client relationships and supporting businesses in retention and growth. My passion lies in crafting compelling marketing campaigns that resonate across sectors and help companies achieve their goals.

Available to hire

I am a versatile marketing strategist and communications expert with extensive experience in campaign planning, brand development, copywriting, and event management. I have a proven ability to execute successful marketing strategies, drive engagement, and manage multi-channel communications across various industries.

I am skilled in stakeholder management, business development, digital marketing, and content creation. I enjoy building client relationships and supporting businesses in retention and growth. My passion lies in crafting compelling marketing campaigns that resonate across sectors and help companies achieve their goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing & Brand Manager (Part-time) at Oakford Group

January 1, 2025 - Present

Appointed to a newly created consultancy role to develop and implement a comprehensive marketing strategy. Led the design, content creation and launch of five sector-specific company websites. Cleansed and revitalised the existing Odoo database, adding verified and relevant contacts and launching a new e-marketing campaign. Initiated and managed a supplier events programme, and researched and authored cross-sector customer case studies. Drove internal engagement through a staff newsletter, supported the development of the EDI strategy, gathered staff testimonials, and designed and procured marketing collateral.

Marketing & Communication Lead (Part-time) at Hitachi ICES Ltd

December 31, 2025 - July 31, 2025

Successfully launched multi-channel campaigns that increased brand visibility and engagement by 30% within 6 months. Led the designing and launching of a new website and CRM system to improve customer engagement and drive a 25% increase in website traffic thus supporting successful lead-generation efforts. Managed company-wide brand-building initiatives, increasing staff interaction through internal communications programmes – with a marketed increase in staff engagement from 21% to 39% in the staff survey. Created e-marketing content, digital campaigns, and advertising copy to drive brand visibility – raising LinkedIn followers from 600 to over 5000. Cultivated lasting relationships with key stakeholders, resulting in a 22% increase in collaborative partnerships and improved project outcomes. Spearheaded developing and delivering the company’s Equity, Diversity & Inclusion (EDI) strategy. Utilised Canva and other design tools to create impactful marketing collateral.

Marketing & Partners Manager (Part-time) at Built Intelligence Ltd

March 1, 2020 - Present

Planned and executed brand marketing strategies, managing budgets to ensure ROI. Managed digital and social media campaigns to promote training programs, achieving increased engagement. Led event and webinar production for digital and in-person formats, coordinating logistics and content. Collaborated with trainers and industry professionals to create digital training materials and workshops. Drove customer success initiatives, optimising satisfaction and retention. Managed and developed a team, providing mentorship and training.

UK Awards Events Manager at Royal Institute of Chartered Surveyors

March 31, 2020 - July 31, 2025

Led the planning and delivery of 12 regional award ceremonies and a national event, managing logistics for 500+ attendees. Controlled event budgets, ensuring cost efficiency while maintaining high-quality experiences. Managed end-to-end event planning and execution for industry-leading conferences, achieving 95% attendee satisfaction and exceeding attendance goals. Sourced and negotiated contracts with suppliers, venues, and speakers. Managed digital and social media channels, promoting events and engaging audiences. Developed sponsorship opportunities, increasing event revenue through targeted relationship-building. Oversaw VIP guest management, ensuring seamless event execution for high-profile attendees.

Client Liaison Manager at Smallbone of Devizes

October 31, 2014 - July 31, 2025

Managed marketing and sales strategies, driving client engagement and retention. Created and edited company literature, including brochures, presentations, and promotional content. Led end-to-end event management, from guest profiling to on-site execution. Implemented systems to track lead generation and optimise marketing strategies. Oversaw staff recruitment, training, and team management.