Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Hamza Sharafat, a growth-driven Brand & Operations professional with over 7 years of experience. I've been passionate about launching consumer products, managing e-commerce operations, and leading cross-functional teams to drive revenue and growth. I enjoy working hands-on across marketing, supply chain, and retail distribution, ensuring every project turns into a success. I founded FMCG and digital ventures and thrive in strategizing pricing, performance marketing, and operational execution. When I'm not working, I love exploring new marketing tools and trends that can help businesses scale effectively.…Hi, I'm Hamza Sharafat, a growth-driven Brand & Operations professional with over 7 years of experience. I've been passionate about launching consumer products, managing e-commerce operations, and leading cross-functional teams to drive revenue and growth. I enjoy working hands-on across marketing, supply chain, and retail distribution, ensuring every project turns into a success. I founded FMCG and digital ventures and thrive in strategizing pricing, performance marketing, and operational execution. When I'm not working, I love exploring new marketing tools and trends that can help businesses scale effectively.

Hamza Sharafat

Graphic Designer, Brand Strategist, Marketing Strategist, +2





Hi, I'm Hamza Sharafat, a growth-driven Brand & Operations professional with over 7 years of experience. I've been passionate about launching consumer products, managing e-commerce operations, and leading cross-functional teams to drive revenue and growth. I enjoy working hands-on across marketing, supply chain, and retail distribution, ensuring every project turns into a success. I founded FMCG and digital ventures and thrive in strategizing pricing, performance marketing, and operational execution. When I'm not working, I love exploring new marketing tools and trends that can help businesses scale effectively.…Hi, I'm Hamza Sharafat, a growth-driven Brand & Operations professional with over 7 years of experience. I've been passionate about launching consumer products, managing e-commerce operations, and leading cross-functional teams to drive revenue and growth. I enjoy working hands-on across marketing, supply chain, and retail distribution, ensuring every project turns into a success. I founded FMCG and digital ventures and thrive in strategizing pricing, performance marketing, and operational execution. When I'm not working, I love exploring new marketing tools and trends that can help businesses scale effectively.

Available to hire

Hi, I’m Hamza Sharafat, a growth-driven Brand & Operations professional with over 7 years of experience. I’ve been passionate about launching consumer products, managing e-commerce operations, and leading cross-functional teams to drive revenue and growth. I enjoy working hands-on across marketing, supply chain, and retail distribution, ensuring every project turns into a success.

I founded FMCG and digital ventures and thrive in strategizing pricing, performance marketing, and operational execution. When I’m not working, I love exploring new marketing tools and trends that can help businesses scale effectively.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

General Manager at Sabbskin

December 1, 2024 - Present

Oversaw full lifecycle of skincare products—from development, procurement, and packaging design to QC, launch, and Meta ad-driven sales. Managed campaign strategy, achieving 5x+ ROAS. Led coordination across creative, procurement, and performance teams. Monitored KPIs, stock, and conversion trends to inform product and marketing decisions.

COO & Private Label Expert

December 1, 2024 - August 1, 2025

Launched and scaled 4 FMCG products across retail. Built distributor policies, pricing, and commission structures from scratch. Managed sales reps and optimized stock movement based on targets.

Graphic Designer

November 30, 2021 - August 1, 2025

Launched and scaled 4 FMCG products across retail. Built distributor policies, pricing, and commission structures from scratch. Managed sales reps and optimized stock movement based on targets.

E-commerce Virtual Assistant – Freelance (Daraz Marketplace) at Freelance

March 31, 2023 - August 1, 2025

Managed 27+ Daraz stores for various clients in the Pakistani market. Handled product listings, price adjustments, order fulfillment, and store optimization.