Hi, I'm Gabriela De La Fuente, a digital marketing specialist with over six years of experience helping brands like Toyota, Kia, and Little Caesars grow through smart performance media and automation. I love turning ad budgets into tangible results by improving ROAS and reducing cost per lead. I'm passionate about building effective funnels, managing CRM workflows, and collaborating closely with creative and sales teams to make sure every campaign hits its mark. I’m known for my results-driven mindset, adaptability, and strong visual skills in video and graphic design. Whether it’s testing audience segments or optimizing campaigns across multiple platforms, I enjoy creating data-driven strategies that drive growth and brand presence. I’m eager to bring my skills and experience to new challenges and opportunities in digital marketing and automation.

Gabriela De La Fuente

Hi, I'm Gabriela De La Fuente, a digital marketing specialist with over six years of experience helping brands like Toyota, Kia, and Little Caesars grow through smart performance media and automation. I love turning ad budgets into tangible results by improving ROAS and reducing cost per lead. I'm passionate about building effective funnels, managing CRM workflows, and collaborating closely with creative and sales teams to make sure every campaign hits its mark. I’m known for my results-driven mindset, adaptability, and strong visual skills in video and graphic design. Whether it’s testing audience segments or optimizing campaigns across multiple platforms, I enjoy creating data-driven strategies that drive growth and brand presence. I’m eager to bring my skills and experience to new challenges and opportunities in digital marketing and automation.

Available to hire

Hi, I’m Gabriela De La Fuente, a digital marketing specialist with over six years of experience helping brands like Toyota, Kia, and Little Caesars grow through smart performance media and automation. I love turning ad budgets into tangible results by improving ROAS and reducing cost per lead. I’m passionate about building effective funnels, managing CRM workflows, and collaborating closely with creative and sales teams to make sure every campaign hits its mark.

I’m known for my results-driven mindset, adaptability, and strong visual skills in video and graphic design. Whether it’s testing audience segments or optimizing campaigns across multiple platforms, I enjoy creating data-driven strategies that drive growth and brand presence. I’m eager to bring my skills and experience to new challenges and opportunities in digital marketing and automation.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Paid Media Specialist at Grupo Premier
June 30, 2025 - August 1, 2025
Led cross-channel paid media campaigns on Meta, Google, and TikTok, testing audience segments and ad creatives to deliver a 40% ROAS increase for Toyota and Kia. Applied data-driven optimisation to reduce Cost Per Lead (CPL) by 25% for food and automotive campaigns while maintaining strong brand presence for clients like Little Caesars. Built and managed B2B sales funnels using CRM automations, targeted email sequences, and loyalty programmes to drive high ticket sales. Managed a US$46K monthly budget and a team of four, working closely with sales and creative teams to align media strategy with revenue goals and ensure cohesive messaging.
Marketing & Design Coordinator at Venus Lift
March 31, 2022 - August 1, 2025
Created full-funnel B2B marketing strategies for aesthetic-medicine products, increasing monthly qualified leads by 20% and boosting lead-to-customer conversion by 10%. Launched and optimized Meta and Google Ads campaigns, generating 100 to 150 qualified leads per month at a CPL of US$10–15 with an average 1.8% CTR while supporting loyalty programs. Built and implemented CRM-based sales workflows that raised sales team follow-up rates by 30% and increased average ticket value by 10%. Produced creative assets and aligned digital strategy with business goals, helping to drive a 15% rise in social media engagement and improve brand consistency.
Marketing & Design Coordinator at Magnus Digital
January 31, 2021 - August 1, 2025
Led paid media campaigns for B2B and B2C clients, including law firms, financial advisors, and healthcare providers. Developed digital strategies focused on lead generation, audience segmentation, and creative testing. Designed and adapted ad creatives and visual assets across Meta and Google platforms. Collaborated on reporting and optimization to align creative direction with performance insights.
Training Support Designer at Salud Digna
October 31, 2019 - August 1, 2025
Generated multimedia training content and HR communication materials used across internal learning programs. Produced video and graphic assets for social and institutional events.

Education

B.A. at Universidad México Internacional
January 1, 2010 - December 31, 2014
Cinematography at Escuela Arte 7, CDMX
January 1, 2015 - December 31, 2015

Qualifications

Google Ads Search Certified
January 1, 2020 - December 31, 2023

Industry Experience

Consumer Goods, Healthcare, Professional Services

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more