Gabriela De La Fuente

Led cross-channel paid media campaigns on Meta, Google, and TikTok, testing audience segments and ad creatives to deliver a 40% ROAS increase for Toyota and Kia. Applied data-driven optimisation to reduce Cost Per Lead (CPL) by 25% for food and automotive campaigns while maintaining strong brand presence for clients like Little Caesars. Built and managed B2B sales funnels using CRM automations, targeted email sequences, and loyalty programmes to drive high ticket sales. Managed a US$46K monthly budget and a team of four, working closely with sales and creative teams to align media strategy with revenue goals and ensure cohesive messaging.

Created full-funnel B2B marketing strategies for aesthetic-medicine products, increasing monthly qualified leads by 20% and boosting lead-to-customer conversion by 10%. Launched and optimized Meta and Google Ads campaigns, generating 100 to 150 qualified leads per month at a CPL of US$10–15 with an average 1.8% CTR while supporting loyalty programs. Built and implemented CRM-based sales workflows that raised sales team follow-up rates by 30% and increased average ticket value by 10%. Produced creative assets and aligned digital strategy with business goals, helping to drive a 15% rise in social media engagement and improve brand consistency.

Led paid media campaigns for B2B and B2C clients, including law firms, financial advisors, and healthcare providers. Developed digital strategies focused on lead generation, audience segmentation, and creative testing. Designed and adapted ad creatives and visual assets across Meta and Google platforms. Collaborated on reporting and optimization to align creative direction with performance insights.