Available to hire
I am a creative with strategic experience in research and presenting information. I thrive on solving problems across strategy, content management, brand audits, and integrated advertising campaigns. I collaborate with cross-functional teams to deliver stories that elevate brands and inspire action across channels like events, copywriting, and digital marketing.
Over the years, I’ve led content initiatives, developed experiential campaigns for FMCG brands, and steered B2B and B2C projects across Singapore and the region. I’m a team player who values collaboration and delivering practical, compelling narratives that connect with audiences and drive results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Part-time Promoter / Book Launcher at Freelance
September 1, 2024 - PresentCreating the buzz for a local author’s debut memoir within our local and neighbouring literary scenes; preparing and promoting products and/or items during product promotions.
Head of Content at SiliconPlus Communications P/L
August 31, 2024 - August 1, 2025Researched, built and co-drafted the business strategy for their new start-up to potential investors; co-executed and refined presentation documents for both new and existing clients; prepared, edited and refined submission documents; conducted brand audits including questionnaire creation, interviews, collating and presenting data.
Freelance Copywriter/Editor at Freelance
November 30, 2023 - August 1, 2025Creating and writing content in all their forms.
Copywriter (WFH) at Tribal Worldwide
February 28, 2023 - August 1, 2025Researched, co-developed, curated and wrote online content, SEO, SEM for clients including BMW, ExxonMobil, iShopChangi, MCCY (SG Together), and MSE (SG Green Plan).
Creative Group Head at ADK
October 31, 2018 - August 1, 2025Supported, managed and worked alongside team members for FairPrice; joint-conceptualised, co-crafted and co-managed Experiential Consumer Journeys for FairPrice & MOM; created branded content for Etiqa; co-developed and managed B2B projects for Singapore Petroleum Company; curated a monthly newsletter highlighting the latest retail trends, technologies and product innovations sent to all agency clients.
Local Manager at Magical Light Foundation
July 31, 2015 - August 1, 2025Co-designed and built a web presence for donor community; set up discussion and conversation points with potential donors and partners; managed, co-created and built up fundraising events; created initiatives supporting a Chiang-Mai based charity to build schools for disenfranchised children in Southeast Asia.
Associate Creative Director at J. Walter Thompson Worldwide (Hong Kong)
October 31, 2012 - August 1, 2025Co-conceptualised and jointly executed B2B & CRM work for GSMA events including Mobile World Congress; co-developed creative B2C work for HSBC, a Chinese Property Developer, Hewlett-Packard; stewarded the relaunch of Samsonite in Asia Pacific.
BID Proposal Writer at SMRT Corporation Ltd
October 31, 2009 - August 1, 2025Interviewed 18 department heads to understand processes, strengths, challenges and visions for the Circle Line; wrote, collated & tabulated findings and presented for the bid proposal document contributing to the Circle Line operation.
Event Planning, Marketing, Copywriter at Singapore Institute of Planners
June 30, 2009 - August 1, 2025Worked with in-house team to brand a 3-day conference on Climate Change; planned, organised, co-marketed and managed attendees including over 300 global climate experts.
Partner, Copywriter at Nuts Ideas
June 30, 2007 - August 1, 2025Associate Account Director, Copywriter at DMB&B Tokyu
January 31, 1997 - August 1, 2025Account Executive, Copywriter at JWT Worldwide (Singapore)
January 31, 1993 - August 1, 2025Head of Report Production at Booz•Allen & Hamilton (Singapore)
December 31, 1989 - August 1, 2025Part-time Creative / Event Runner / Book Promoter
September 1, 2024 - PresentLaunched a local author’s debut memoir; worked cohesively with assigned team members across event and promotion periods; delivered prompt responses to attendees’ inquiries; prepared and promoted products/items during promotions.
Head of Content at SiliconPlus Communications P/L
August 31, 2024 - October 15, 2025Joined research, co-drafted and co-executed new business proposals to potential investors; co-executed and refined presentation documents for new and existing clients; prepared, edited and refined submission documents; conducted brand audits (questionnaire creation, interviews, collating and presenting data).
Freelance Copywriter/Editor
November 30, 2023 - October 15, 2025Created and edited content in all forms and across their online glossary/galleries.
Freelance Copywriter at Tribal Worldwide
February 28, 2023 - October 15, 2025Researched, co-developed and curated online content, SEO, SEM and copywriting for clients BMW, ExxonMobil, iShopChangi, MSE (SG Green Plan).
Creative Group Head at ADK
October 31, 2018 - October 15, 2025Supported, managed and collaborated with team members for FairPrice; co-conceptualized and co-managed experiential consumer journeys for FairPrice & MOM; created branded content for Etiqa; co-developed and managed B2B projects for Singapore Petroleum Company; curated a monthly newsletter spotlighting retail trends, technologies and product innovations for clients.
Local Manager at Magical Light Foundation
July 31, 2015 - October 15, 2025Co-designed and built a web presence for the donor community; set up discussion and conversation points with potential donors and partners; managed, co-created and built fundraising events; created initiatives to support a Chiang-Mai based charity to build schools for disadvantaged children in Southeast Asia.
Associate Creative Director at J. Walter Thompson Worldwide (Hong Kong)
October 31, 2012 - October 15, 2025Co-conceptualized and jointly executed B2B & CRM work for GSM A (Mobile World Congress in Barcelona and Mobile Asia Congress); co-developed both B2C work for HSBC, a Chinese property developer, Hewlett-Packard; stewarded the relaunch of Samsonite in Asia Pacific.
BID Proposal Writer at SMRT Corporation Ltd
October 31, 2009 - October 15, 2025Inter-viewed department heads to compile their processes, strengths, challenges and visions for the Circle Line bid; the end result contributed to winning the bid.
Event Planning, Marketing, Copywriter at Singapore Institute of Planners
June 30, 2009 - October 15, 2025Branding a 3-day conference on climate change; planned, organized, co-marketed and managed for over 300 global climate experts and attendees.
Partner, Copywriter at Nuts Ideas
June 30, 2007 - October 15, 2025Associate Copywriter at DMB&B Tokyu
January 31, 1997 - October 15, 2025Account Executive, Copywriter at JWT Worldwide (Singapore)
January 31, 1993 - October 15, 2025Head of Report Production at Booz Allen & Hamilton (Singapore)
December 31, 1989 - October 15, 2025Part-time Creative / Event Runner / Book Promoter
September 1, 2024 - PresentLaunching a local author’s debut memoir; collaborate with team members during events and promotions; deliver prompt answers to event attendees’ inquiries; prepare and promote products/items during promotions.
Head of Content at SiliconPlus Communications P/L
August 1, 2024 - October 15, 2025Joint research, co-drafted and co-executed new business proposals to potential investors; co-executed and refined presentation documents for both new and existing clients; prepared, edited and refined submission documents; conducted brand audits (questionnaire creation, interviews, collating and presenting data).
Freelance Copywriter/Editor
November 1, 2023 - October 15, 2025Created and edited content in all forms and formats for clients.
Freelance Copywriter (WFH) at Tribal Worldwide
February 1, 2023 - October 15, 2025Researched, co-developed and curated online content, SEO, SEM, and copywriting for clients including BMW, ExxonMobil, iShopChangi, MSE (SG Green Plan) and others.
Creative Group Head at ADK
October 1, 2018 - October 15, 2025Supported, managed and collaborated with team members on experiential consumer journeys for Fair Price and MOM; co-developed and managed B2B projects for Singapore Petroleum Company; curated a monthly newsletter highlighting retail trends, technologies and product innovations shared with clients.
Local Manager at Magical Light Foundation
July 1, 2015 - October 15, 2025Co-designed and built a web presence for the donor community; set up discussion and conversation points with potential donors and partners; managed, co-created and built fundraising events; initiated programs to support a Chiang Mai-based charity across Southeast Asia.
Associate Creative Director at J. Walter Thompson Worldwide (Hong Kong)
October 1, 2012 - October 15, 2025Co-conceptualized and jointly executed B2B & CRM work for GSM A; co-developed B2C work for HSBC, a Chinese property developer, Hewlett-Packard; steered the relaunch of Samsung in Asia Pacific.
BID Proposal Writer at SMRT Corporation Ltd
October 1, 2009 - October 15, 2025Interviewed department heads to compile processes, strengths, challenges and visions for the Circle Line bid; the end result contributed to winning the bid.
Event Planning, Marketing, Copywriter at Singapore Institute of Planners
June 1, 2009 - October 15, 2025Worked with the in-house team to brand a 3-day conference on Climate Change; planned, organized, co-marketed and managed for over 300 global climate experts and attendees.
Partner, Copywriter at Nuts Ideas
June 1, 2007 - October 15, 2025Researched, developed and curated online content, SEO, SEM and copywriting for multiple clients.
Associate Creative Director, Copywriter at DMB&B Tokyu
January 1, 1997 - October 15, 2025Co-conceptualized and jointly executed B2B & CRM work.
Head of Report Production at Booz Allen & Hamilton (Singapore)
December 1, 1989 - October 15, 2025Managed, produced and coordinated report production; writing and editing for client deliverables.
Resident Network Manager
October 1, 2025 - PresentProvided resident support across creative and events operations; served as an Event Runner and Book Promoter on contract; collaborated with assigned team members to execute events and promotions; prepared and promoted products; responded to attendee inquiries during event periods.
Head of Content at SiliconPlus Communications P/L
December 1, 2023 - August 1, 2024Joint research, co-drafted and co-executed new business proposals to potential investors; co-executed and refined presentation documents for both new and existing clients; prepared, edited and refined submission documents; conducted brand audits (questionnaire creation, interviews, collating and presenting data).
Freelance Copywriter at Tribal Worldwide
April 1, 2021 - February 1, 2023Researched, co-developed and curated online content, SEO, SEM as well as copywriting for BMW, ExxonMobil, iShopChangi, MCCY (SG Together), MSE (SG Green Plan).
Creative Group Head at ADK
August 1, 2015 - October 1, 2018Supported, managed and worked alongside team members for FairPrice; jointly conceptualised, co-crafted and co-managed experiential consumer journeys for FairPrice & MOM; created branded content for Etiqa; co-developed and managed B2B projects for Singapore Petroleum Company; curated a monthly newsletter highlighting retail trends, technologies and product innovations shared with clients.
Local Manager at Magical Light Foundation
June 1, 2013 - July 1, 2015Co-designed and built web presence for donor community; organized discussions with donors and partners; managed fundraising events; created initiatives to support a Chiang-Mai based charity to build schools for disenfranchised children in Southeast Asia.
Associate Creative Director at J. Walter Thompson Worldwide (Hong Kong)
November 1, 2009 - October 1, 2012Co-conceptualised and jointly executed B2B & CRM work for GSMA; co-developed creative B2C work for HSBC, Chinese property developers, and Hewlett-Packard; stewarded the relaunch of Samsonite in Asia Pacific.
Partner, Copywriter at Nuts Ideas
January 1, 2001 - June 1, 2007Co-founded and worked as a copywriter on multiple campaigns providing strategic writing and creative direction.
Associate Account Director, Copywriter at DMB&B Tokyu
March 1, 1993 - January 1, 1997Managed client accounts and contributed copywriting across multiple campaigns.
Account Executive, Copywriter at JWT Worldwide (Singapore)
January 1, 1990 - January 1, 1993Performed copywriting and account support for a range of clients.
Head of Report Production at Booz•Allen & Hamilton (Singapore)
December 1, 1986 - December 1, 1989Led the production of client reports and related materials for major consulting engagements.
Education
Diploma at Management Development Institute of Singapore
January 1, 1990 - December 31, 1991Diploma at Singapore Polytechnic
January 1, 1981 - December 31, 1984Diploma in Media (Video Editor) at Singapore Media Academy
May 1, 2025 - October 15, 2025Executive Education Programme, Digital Transformation at Singapore Management University
January 1, 2022 - January 1, 2022Diploma, Architectural Studies at Singapore Polytechnic
January 1, 1981 - January 1, 1984Diploma, Architectural Studies at Singapore Polytechnic
January 1, 1981 - January 1, 1984Diploma, Mass Communication/Media Studies at Management Development Institute of Singapore
January 1, 1990 - January 1, 1991Diploma in Media (Video Editor) at Singapore Media Academy
January 11, 2030 - May 1, 2025Executive Education Programme, Digital Transformation at Singapore Management University
January 1, 2022 - October 15, 2025Diploma in Film Editing at Singapore Media Academy
January 11, 2030 - May 1, 2025Executive Education Programme, Digital Transformation at Singapore Management University
January 1, 2022 - May 6, 2026Diploma, Mass Communication/Media Studies at Management Development Institute of Singapore
January 1, 1990 - January 1, 1991Diploma, Architectural Studies at Singapore Polytechnic
January 1, 1981 - January 1, 1984Qualifications
Creative Storytelling, Developing Storyline Video Editing (Level 3)
January 1, 2025 - December 31, 2025Executive Education Programme, Digital Transformation
January 1, 2022 - December 31, 2022Diploma, Mass Communication/Media Studies
January 1, 1990 - January 1, 1991Kam Fan Awards - 2 Silver Awards for FMCG
January 1, 2011 - January 1, 2011Creative Circle Awards - 1 Silver Award, 3 Bronze Awards
January 1, 1996 - January 1, 1996Asian Advertising Awards - Silver Award
January 1, 1996 - January 1, 1996New York Festival - Finalist
January 1, 1996 - January 1, 1996London Festival - Finalist
January 1, 1996 - January 1, 1996DMA Echo Awards - Silver Award
January 1, 1994 - January 1, 1994New York Festival - Finalist
January 1, 1993 - January 1, 1993Asian Advertising Awards - Silver Awards
January 1, 1993 - January 1, 1993DMA Echo Awards - Finalist
January 1, 1993 - January 1, 1993Kam Fan Awards - 2 Silver Awards for FMCG
January 1, 2011 - October 15, 2025Creative Circle Awards - Silver Award
January 1, 1996 - October 15, 2025Asian Advertising Awards - Silver Award
January 1, 1996 - October 15, 2025New York Festival - Finalist
January 1, 1996 - October 15, 2025Industry Experience
Media & Entertainment, Retail, Consumer Goods, Government, Non-Profit Organization, Professional Services, Other, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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