Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an experienced and result-oriented Digital Marketing Professional with over 10 years and 6 months of proven success in SEO, SEM, CRM, lead nurturing, marketing automation, campaign execution, conversion rate optimization, and performance analytics. I have worked across industries such as Aerospace, Electrical Equipment, and Machine Tool sectors. I am passionate about increasing brand awareness, driving online traffic, and optimizing marketing campaigns using data-driven strategies. Skilled with various tools including Google Analytics, HubSpot, Salesforce, SEMrush, and Mailchimp, I seek to contribute digital excellence and business growth. I enjoy leading digital marketing strategies, revamping online reputations, and mentoring teams to maximize their potential. My approach is collaborative and focused on achieving measurable results. I'm always eager to learn new techniques and technologies to stay ahead in the dynamic digital marketing landscape.…I am an experienced and result-oriented Digital Marketing Professional with over 10 years and 6 months of proven success in SEO, SEM, CRM, lead nurturing, marketing automation, campaign execution, conversion rate optimization, and performance analytics. I have worked across industries such as Aerospace, Electrical Equipment, and Machine Tool sectors. I am passionate about increasing brand awareness, driving online traffic, and optimizing marketing campaigns using data-driven strategies. Skilled with various tools including Google Analytics, HubSpot, Salesforce, SEMrush, and Mailchimp, I seek to contribute digital excellence and business growth. I enjoy leading digital marketing strategies, revamping online reputations, and mentoring teams to maximize their potential. My approach is collaborative and focused on achieving measurable results. I'm always eager to learn new techniques and technologies to stay ahead in the dynamic digital marketing landscape.

B. Monika

Digital Marketer, Marketing Strategist, Performance Marketer, +3





I am an experienced and result-oriented Digital Marketing Professional with over 10 years and 6 months of proven success in SEO, SEM, CRM, lead nurturing, marketing automation, campaign execution, conversion rate optimization, and performance analytics. I have worked across industries such as Aerospace, Electrical Equipment, and Machine Tool sectors. I am passionate about increasing brand awareness, driving online traffic, and optimizing marketing campaigns using data-driven strategies. Skilled with various tools including Google Analytics, HubSpot, Salesforce, SEMrush, and Mailchimp, I seek to contribute digital excellence and business growth. I enjoy leading digital marketing strategies, revamping online reputations, and mentoring teams to maximize their potential. My approach is collaborative and focused on achieving measurable results. I'm always eager to learn new techniques and technologies to stay ahead in the dynamic digital marketing landscape.…I am an experienced and result-oriented Digital Marketing Professional with over 10 years and 6 months of proven success in SEO, SEM, CRM, lead nurturing, marketing automation, campaign execution, conversion rate optimization, and performance analytics. I have worked across industries such as Aerospace, Electrical Equipment, and Machine Tool sectors. I am passionate about increasing brand awareness, driving online traffic, and optimizing marketing campaigns using data-driven strategies. Skilled with various tools including Google Analytics, HubSpot, Salesforce, SEMrush, and Mailchimp, I seek to contribute digital excellence and business growth. I enjoy leading digital marketing strategies, revamping online reputations, and mentoring teams to maximize their potential. My approach is collaborative and focused on achieving measurable results. I'm always eager to learn new techniques and technologies to stay ahead in the dynamic digital marketing landscape.

Available to hire

I am an experienced and result-oriented Digital Marketing Professional with over 10 years and 6 months of proven success in SEO, SEM, CRM, lead nurturing, marketing automation, campaign execution, conversion rate optimization, and performance analytics. I have worked across industries such as Aerospace, Electrical Equipment, and Machine Tool sectors. I am passionate about increasing brand awareness, driving online traffic, and optimizing marketing campaigns using data-driven strategies. Skilled with various tools including Google Analytics, HubSpot, Salesforce, SEMrush, and Mailchimp, I seek to contribute digital excellence and business growth.

I enjoy leading digital marketing strategies, revamping online reputations, and mentoring teams to maximize their potential. My approach is collaborative and focused on achieving measurable results. I’m always eager to learn new techniques and technologies to stay ahead in the dynamic digital marketing landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Telugu

Intermediate

Kannada

Beginner

Work Experience

Assistant Manager – Digital Marketing & Brand Awareness at Thermo Group of Companies

August 1, 2023 - Present

Led digital marketing strategies for three companies: Thermo Cables, Thermopads, and Thermosystems. Successfully revamped online reputation by improving Google ratings from 1–2 stars to 4.5 stars. Increased website visibility organically with over 2,000+ monthly clicks across all three websites. Scaled LinkedIn followers significantly. Executed lead nurturing workflows and email automation using HubSpot and Mailchimp. Launched and optimized SEO and PPC campaigns, improving quality scores and reducing cost-per-click. Implemented content calendar management and coordinated timely social media posting. Designed and monitored performance of conversion-focused landing pages. Conducted A/B testing on emails and landing pages. Managed marketing automation workflows and oversaw analytics for continuous improvement.

Assistant Manager – Digital Marketing & Brand Awareness at Thermo Group of Companies

August 1, 2023 - Present

Led digital marketing strategies for three companies: Thermo Cables, Thermopads, and Thermosystems. Revamped online reputation, improving Google ratings from 1–2 stars to 4.5 stars. Increased website visibility organically with over 2,000+ monthly clicks and impressions. Scaled LinkedIn followers significantly. Executed lead nurturing workflows and email automation using HubSpot and Mailchimp. Launched and optimized SEO and PPC campaigns, improving quality scores and reducing cost-per-click. Implemented content calendar management and social media posting. Designed and monitored landing pages focused on conversion rates. Conducted A/B testing to increase engagement. Managed marketing automation workflows and tracked analytics using multiple tools.

Senior Engineer – Marketing at Lakshmi Machine Works Ltd.

July 31, 2023 - August 1, 2025

Responsible for running campaigns across social media platforms such as SEO, email, Facebook, LinkedIn, and WhatsApp to ensure they were delivering the desired outputs. Experienced in content writing for brand awareness and participated in exhibitions like IMTEX and HIMTEX. Managed lead generation and opportunity creation through cold calling and digital marketing for multiple regions. Coordinated and led a team of 8 members from business development and sales. Maintained weekly funnels for business development, leads, and opportunities. Utilized tools like Google Analytics, Mailchimp, SEMrush, HubSpot, and Salesforce CRM for campaign tracking, analytics, and automation.

Senior Engineer – Marketing at Lakshmi Machine Works Ltd.

July 31, 2023 - August 1, 2025

Managed campaigns across SEO, email, Facebook, LinkedIn, and WhatsApp. Ensured campaigns delivered expected results. Created content for brand awareness and participated in exhibitions like IMTEX and HIMTEX. Responsible for lead generation and opportunity creation through cold calling and digital marketing for multiple Indian regions. Identified prospects, coordinated sales and marketing teams of 8 members, maintained funnels for leads and opportunities, and utilized tools like Google Analytics, Mailchimp, SEMrush, HubSpot, and Salesforce CRM for campaign tracking and analytics.

Senior Engineer – Business Development at Nucon Aerospace Pvt. Ltd.

January 31, 2021 - August 1, 2025

Handled retention of international and domestic customers in Defense-Aerospace, PSUs, and Marine sectors. Provided pre and post-sale support. Assisted Managing Director and Vice President as executive admin. Analysed sales trends and designed campaigns. Conducted competitor analysis and business development activities. Managed government tender submissions, RFQ submissions, and vendor registrations.

Senior Engineer – Business Development at Nucon Aerospace Pvt. Ltd.

January 1, 2021 - August 1, 2025

Handled retention of international and domestic customers in Defense-Aerospace, PSUs, and Marine sectors. Provided executive admin support to Managing Director and Vice President. Supported pre and post-sales for international, domestic, and defense sector customers. Analyzed business growth opportunities and designed campaigns based on sales trends. Conducted competitor analysis and business development. Managed government tender submissions, RFQ submissions, and vendor registrations. Prepared KPIs, PDCAs, and maintained R&D ROI documents. Contributed to exhibitions such as Aeroshow and Aeroexpo.

Engineer – QC at IRCLASS Systems & Solutions Pvt. Ltd.

February 28, 2018 - August 1, 2025

Worked as an Engineer in Quality Control focusing on ensuring product and process quality as per company standards.

Engineer – QC at IRCLASS Systems & Solutions Pvt. Ltd.

February 28, 2018 - August 1, 2025

Managed KPIs, PDCAs, and R&D ROI documents using Microsoft Excel. Participated in exhibitions, handled payment follow-ups, ROI maintenance, PO management, email marketing, campaigns, and events. Coordinated with departments to execute orders within deadlines. Utilized Salesforce, ERP, and MS Office tools, preparing weekly MIS, KPIs, and R&D ROI. Experienced in using Salesforce, Google Analytics, Mailchimp, and ZOHO CRM for customer engagement and marketing automation.

Graduate Engineer Trainee at Bharat Dynamics Ltd.

January 31, 2016 - August 1, 2025

Completed graduate trainee responsibilities including technical exposure and hands-on training within the company.

Graduate Engineer Trainee at Bharat Dynamics Ltd.

January 31, 2016 - August 1, 2025