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Hi, I’m Vicky Zachos, a marketing leader with over 10 years of experience in B2B SaaS and Education. I blend creative storytelling with data-driven insights to drive growth and engagement. I excel at leading cross-functional teams and delivering engaging digital campaigns across SEO, email, and social media to boost customer engagement and referrals. I’m passionate about expanding market presence and achieving business goals through strategic marketing and clear communication. I’m committed to continuous professional growth and mentoring future talent. In every role, I’ve collaborated closely with sales, product, and operations to align strategy, optimize the customer journey, and improve efficiency. I thrive in dynamic, remote, multicultural environments and enjoy turning complex problems into actionable plans that deliver measurable results.…Hi, I’m Vicky Zachos, a marketing leader with over 10 years of experience in B2B SaaS and Education. I blend creative storytelling with data-driven insights to drive growth and engagement. I excel at leading cross-functional teams and delivering engaging digital campaigns across SEO, email, and social media to boost customer engagement and referrals. I’m passionate about expanding market presence and achieving business goals through strategic marketing and clear communication. I’m committed to continuous professional growth and mentoring future talent. In every role, I’ve collaborated closely with sales, product, and operations to align strategy, optimize the customer journey, and improve efficiency. I thrive in dynamic, remote, multicultural environments and enjoy turning complex problems into actionable plans that deliver measurable results.

Vicky Zachos

Marketing Strategist, Brand Strategist, Content Strategist, +3

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Hi, I’m Vicky Zachos, a marketing leader with over 10 years of experience in B2B SaaS and Education. I blend creative storytelling with data-driven insights to drive growth and engagement. I excel at leading cross-functional teams and delivering engaging digital campaigns across SEO, email, and social media to boost customer engagement and referrals. I’m passionate about expanding market presence and achieving business goals through strategic marketing and clear communication. I’m committed to continuous professional growth and mentoring future talent. In every role, I’ve collaborated closely with sales, product, and operations to align strategy, optimize the customer journey, and improve efficiency. I thrive in dynamic, remote, multicultural environments and enjoy turning complex problems into actionable plans that deliver measurable results.…Hi, I’m Vicky Zachos, a marketing leader with over 10 years of experience in B2B SaaS and Education. I blend creative storytelling with data-driven insights to drive growth and engagement. I excel at leading cross-functional teams and delivering engaging digital campaigns across SEO, email, and social media to boost customer engagement and referrals. I’m passionate about expanding market presence and achieving business goals through strategic marketing and clear communication. I’m committed to continuous professional growth and mentoring future talent. In every role, I’ve collaborated closely with sales, product, and operations to align strategy, optimize the customer journey, and improve efficiency. I thrive in dynamic, remote, multicultural environments and enjoy turning complex problems into actionable plans that deliver measurable results.

Available to hire

Hi, I’m Vicky Zachos, a marketing leader with over 10 years of experience in B2B SaaS and Education. I blend creative storytelling with data-driven insights to drive growth and engagement. I excel at leading cross-functional teams and delivering engaging digital campaigns across SEO, email, and social media to boost customer engagement and referrals. I’m passionate about expanding market presence and achieving business goals through strategic marketing and clear communication. I’m committed to continuous professional growth and mentoring future talent.

In every role, I’ve collaborated closely with sales, product, and operations to align strategy, optimize the customer journey, and improve efficiency. I thrive in dynamic, remote, multicultural environments and enjoy turning complex problems into actionable plans that deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Greek, Modern

Intermediate

Work Experience

Strategic Relationship Consultant at Signa Group

January 1, 2023 - Present

Responsible for signing over 100 revenue-generating Strategic Partners through relationship building, email marketing, and content creation. Dedicated to enhancing customer experience which led to shorter sale cycles. Led growth initiatives across 14 Signa businesses by delivering actionable insights and driving process improvements. Developed and implemented Standard Operating Procedures to clarify processes for the team. Contributed to a 15% increase in sales above the company’s target for the 2023 Financial Year End. Utilized tools such as Asana, Microsoft Excel, Google Suite, CRM (Bitrix), and CANVA.

Marketing Manager at Katapult Business School / ACMM (Pty) Ltd

December 31, 2022 - August 1, 2025

Led a cross-functional team of 4-6 sales and marketing professionals to execute SEO-driven social media campaigns, email marketing, website content strategies, PR events, career expos, and advertising. Founded and developed the Katapult brand and growth strategy from scratch in December 2019, scaling the business to a profitable sale by December 2022. Continuously monitored advertising and digital marketing trends, implementing localized digital strategies aligned with best practices to maximize engagement and reach. Optimized the user journey focusing on prospecting, retargeting, and customer loyalty, achieving a 20% increase in referred clients. Managed platforms like Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager, and proficient in Google Analytics, SEMrush, CANVA, and Hootsuite.

Marketing and Business Management Lecturer at Katapult Business School

May 31, 2014 - August 1, 2025

Designed instructional training content for tertiary students including slide decks, learner guides, summary content, exam preparation, and assessments. Served as facilitator, assessor, and moderator for IMM GSM and Katapult Business School modules covering Marketing levels 1-3, Basic Marketing Research, Business Law, Principles of Economics, Business Communication, Brand Management, and Product Management.

Strategic Relationship Consultant (Marketing Lead) at Signa Group

January 1, 2023 - Present

Secured and onboarded over 50 new revenue-generating strategic partners; designed and executed targeted bi-weekly email marketing campaigns via Mailchimp; created and curated marketing content; liaised with sales, product and legal to align marketing and partnership strategies; managed partnership agreements and contracts; implemented SOPs to streamline onboarding and shorten sales cycles.

Marketing Manager at Katapult Business School (Pty) Ltd

June 1, 2014 - December 31, 2022

Led a cross-functional team to execute integrated SEO-driven campaigns (social media, email marketing, website content, PR events, advertising); Founded and developed the Katapult brand and growth strategy; continuously analysed digital marketing trends and performance data to refine strategies; optimised the user journey across the marketing funnel; managed paid advertising campaigns to drive targeted lead generation; reported performance using Google Analytics, SEMrush and Hootsuite.

Marketing & Business Management Lecturer at Katapult Business School (Known previously as Aristotelian College of Marketing Management)

January 1, 2004 - May 31, 2014

Developed and delivered marketing and business management curricula for tertiary students, including lesson plans, slide decks, learner guides, and assessments for courses in Marketing, Business Law, Economics, and Communication; facilitated and assessed specialized modules; adapted complex academic content into engaging learning experiences.

Loan Operations Supervisor (Credit and Compliance) at Spartan Technology Rentals

November 1, 2012 - May 31, 2014

Vetted credit requests from corporate and SME clients; collaborated with CFO and CEO to determine long-term affordability; supported credit and compliance processes.

Compliance Coordinator / Office Manager at Aurum Fund Management Inc.

July 1, 2009 - October 31, 2012

Assisted the Compliance Officer in London with South African office compliance; supported managing director with client packs and investment information; oversaw office operations.

Article Clerk / Candidate Attorney at Wilsenach van Wyk Inc.

July 1, 2004 - March 31, 2009

Handled transfers, bonds, and related processes from major banks; contributed to Virgin Money home loans panel; drafted bespoke Wills; managed Bond related tasks.