Available to hire
Commercially minded data-driven marketing leader known for breaking benchmarks and building scalable growth marketing models that drive meaningful, sustainable impact. With deep expertise in MarTech, RevOps, AI Automation, Product Marketing, Integrated Campaigns, and Demand/ABM, I’ve led global GTM programs that drove millions in revenue. I thrive at the intersection of strategy, creativity, and technology aligning Sales, Product, and Marketing around data-driven systems that accelerate adoption, efficiency, and revenue growth across B2B, B2C, and D2C business models. As a pioneer in digital transformation, I combine data science and AI automation to deliver results in high-growth, multilingual environments across global markets. My work spans across AI, SaaS, HRTech, LegalTech, FinTech, Fashion, FMCG, Jewellery, Athleisure, and Home Goods driving innovation and measurable growth through smart, automated, data-led solutions.
Outside of work, I’m a tech nerd at heart, passionate about how AI can supercharge marketing models, not as a shortcut, but as a force multiplier. Always curious and always learning because the next chapter of marketing and technology is being written right now.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Georgian
Fluent
Russian
Fluent
Norwegian
Intermediate
Work Experience
B2B SaaS AI HR/LegalTech Product & Performance Marketing Lead at Centuro Global
April 30, 2025 - August 1, 2025Developed and implemented B2B AI SaaS product marketing launch strategy and ongoing scaling. Established multi-channel MarTech performance marketing strategies resulting in 6.05 ROAS. Redesigned and governed website migration improving CRO, SEO, and organic traffic significantly. Created sales enablement materials and automated HubSpot lead nurturing processes and segmentation. Managed marketing teams reducing costs efficiently and reported marketing performance integrating data from sales and finance.
B2B SaaS AI HR/LegalTech Product & Performance Marketing Lead at Centuro Global
April 30, 2025 - August 1, 2025Developed and implemented a B2B AI SaaS product marketing launch strategy covering pre-launch, hard launch, post-launch, and ongoing scaling sales enablement objectives. Established multi-channel MarTech performance marketing strategy achieving 6.05 ROAS through Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, and email referrals. Redesigned and migrated website to WordPress with UX/UI improvements yielding a 75% increase in domain ranking, 255% increase in page authority, and 650% traffic increase. Produced and optimized written and creative SEO content, boosting organic search visibility by 560%. Supported cross-functional teams with value propositions and sales enablement materials. Automated HubSpot lead nurturing and segmented email marketing for revenue growth. Reorganized marketing team by integrating freelancers and agencies, reducing costs. Reported to founders with user-friendly marketing and finance integrated reports for growth planning.
Interim Contracted B2B SaaS Commercial Growth Consultant at Candid Wholesale
May 31, 2023 - August 1, 2025Developed multi-channel MarTech lead generation and performance marketing strategies for SaaS products. Optimized marketing KPIs and ROI, articulated comprehensive HubSpot lead nurturing processes. Established digital traffic drivers and optimized SEO content while creating dashboards for marketing and sales reporting. Recruited and trained staff to ensure sustainable long-term business growth.
Interim Contracted B2B SaaS Commercial Growth Consultant at Candid Wholesale
May 31, 2023 - August 1, 2025Developed multi-channel MarTech lead generation strategy and implemented performance marketing and sales enablement for MCL to SQL through digital channels. Optimized KPIs and analytics to increase ROI and reduce CPR/CAC. Articulated the HubSpot lead nurture process for marketing and sales teams. Established digital traffic drivers and optimized SEO content. Created dashboards for marketing and sales performance reporting. Recruited staff, trained founders, and implemented sustainable long-term growth strategies.
Interim B2B SaaS Commercial Growth Consultant at Candid Wholesale
November 1, 2022 - May 1, 2023Developed B2B SaaS multi-channel MarTech lifecycle marketing and demand generation strategy; implemented performance marketing and sales enablement across full funnel; designed and managed HubSpot lifecycle marketing and nurture processes; created dashboards and recruited growth resources.
B2C & B2B SaaS AI-Powered HR/LegalTech Product & Performance Marketing Lead at Centuro Global
November 1, 2022 - May 1, 2023Developed and implemented a multi-channel AI-powered SaaS product lifecycle marketing launch strategy, establishing AI-powered MarTech, AI Automations and RevOps performance marketing to drive MCL→MQL→SQL outcomes with 6.05 ROAS from paid campaigns; redesigned website, improved CRO, and produced AI-driven content and reports.
Commercial Director for D2C & Amazon Digital Marketing & E-commerce at Clothes Doctor
October 31, 2022 - August 1, 2025Developed and implemented FMCG digital marketing and sales strategies across multiple social media and online platforms including Amazon FBA & FBM. Spearheaded rebranding and digital presence transformation leading to increased SEO and international reach. Managed supply chain transformations and established KPI frameworks with performance marketing agencies and team leadership.
Commercial Director for D2C & Amazon Digital Marketing & E-commerce at Clothes Doctor
October 31, 2022 - August 1, 2025Developed and executed FMCG digital marketing and sales strategy across multiple social media channels, affiliate programs, influencer marketing, email marketing, Podcast, and PPC ads (Facebook, TikTok, YouTube, LinkedIn). Managed e-commerce channels including apps and Amazon FBA & FBM internationally. Improved SEO and boosted relevant keywords for traffic growth. Led brand rebranding with creative asset delivery for social media and sales channels. Transformed supply chain to sell-on-demand for D2C international scale. Set up team KPIs and reporting systems. Recruited and managed performance marketing agencies and executives.
Commercial Director for D2C, B2B, and Retail at Ottoman Hands
July 31, 2021 - August 1, 2025Led global rebrand of jewellery label implementing sustainable materials and trademark registration. Launched optimized D2C website, revamped marketing strategies, managed 16-person team, and delivered significant growth in turnover, social media engagement, and digital B2B sales during the pandemic.
Commercial Director for D2C, B2B, and Retail at Ottoman Hands
July 31, 2021 - August 1, 2025Led global rebrand incorporating sustainable materials and trademark securing in key markets. Launched new D2C website with optimized UX and revamped marketing strategies, driving 255% increase in turnover and 700% social media engagement. Streamlined supply chains for faster delivery; transitioned B2B sales to digital platforms achieving 350% growth during Covid-19 pandemic. Managed budgets and cross-functional teams of 16, reporting to the founder.
Commercial Director for D2C & Amazon Digital Marketing & E-commerce at Clothes Doctor
July 1, 2021 - October 1, 2022Secured £1M fundraising; launched partnerships with Harrods, Net-A-Porter, Adidas, Lululemon Athletica, and other retailers. Rebranded and redesigned UK D2C site, launched Amazon FBA/FBM across UK/EU/USA, and rolled out a digital loyalty and referral program; expanded social media and email marketing; optimized e-commerce and supply chain.
Commercial Director for D2C, B2B, and Retail at Ottoman Hands
November 1, 2019 - July 1, 2021Scaled D2C/B2B/retail revenue; led brand rebrand with sustainable materials; secured high-impact PR partnerships; launched D2C website and global wholesale platform; optimized multi-channel growth strategies and cross-functional alignment.
Head of B2B Business Development at Le Chameau LTD
October 31, 2019 - August 1, 2025Directed business development for UK, EU, US, and Australia markets. Managed global sales enablement campaigns, optimized Amazon and D2C strategies, and led multilingual B2B team across 13 countries. Supported financial decision-making and fundraising efforts.
Head of B2B Business Development at Le Chameau LTD
October 31, 2019 - August 1, 2025Led business development for country lifestyle label in UK, EU, US, and Australia. Directed global sales enablement marketing campaigns, optimized Amazon sales, and developed B2B and D2C strategies. Managed partnerships, multilingual B2B teams, and identified growth opportunities. Reported to CEO and CFO advising on financial decisions and fundraising.
Head of B2B Business Development at Le Chameau LTD
May 1, 2018 - October 1, 2019Led UK/EU/US/Australia country growth, global sales enablement campaigns, optimized Amazon sales, and developed B2B/D2C strategies; managed multilingual team across 13 countries; advised on financial decisions and fundraising.
Global Head of Sales and Business Growth at J&M Davidson LTD
April 30, 2018 - August 1, 2025Drove international growth in B2B and retail sectors with global partnerships, market research leadership at fashion weeks, optimized sales strategies, and advised Japan board members.
Global Head of Sales and Business Growth at J&M Davidson LTD
April 30, 2018 - August 1, 2025Drove international B2B and retail business growth by building global partnerships. Led market research at major fashion weeks, managed cross-border projects, collaborated with multilingual teams, optimized sales strategies, and provided advice to Japan board members. Reported directly to CEO.
Interim CMO at VSH Growth
January 1, 2018 - PresentGrowth marketing consultancy helping brands scale quickly and sustainably by combining best-in-class growth marketing with AI-integrated practices; delivered measurable growth across B2B, B2C, and D2C. Led multi-channel GTM programs, AI automation, and cross-functional enablement, building data-driven systems that accelerate adoption and revenue.
Founder – Contracted Interim CMO – Project Based Short Term Consultation at VSH Growth
January 1, 2018 - PresentProvided project-based growth marketing consultations across various brands developing go-to-market strategies, ecommerce activation, creative asset production, and PR strategy facilitation. Clients included luxury leather goods, FMCG distribution, fashion apparel, and ecommerce platforms.
Founder – Contracted Interim CMO – Project Based Short Term Consultation at VSH Growth
January 1, 2018 - PresentProvided project-based short-term growth marketing consultations for various brands including luxury wholesale B2B strategies, FMCG distribution channel strategy, e-commerce and social media production for rebranding, fashion Shopify UX improvements for conversion boosting, PR strategy for fashion & apparel, and successful launch of e-commerce fashion platforms.
Contracted Global Head of Sales and Business Growth at Huishan Zhang
May 31, 2017 - August 1, 2025Led growth strategy across UK, USA, EU markets, represented brand at fashion weeks, generated business leads, managed recruitment, company culture redesign, key account oversight, and optimized operations.
Contracted Global Head of Sales and Business Growth at Huishan Zhang
May 31, 2017 - August 1, 2025Led growth strategy across UK, USA, and EU markets. Represented brand at global fashion weeks and industry events. Managed recruitment, redefined company culture, oversaw key accounts, and optimized operations. Reported to CEO.
Global Head of Sales and Business Growth at J&M Davidson LTD
May 1, 2017 - April 1, 2018Drove international growth for B2B and retail; built global partnerships; led market research at major fashion weeks; advised Japan board on market trends; coordinated cross-border projects UK/Japan/Europe.
Contracted Senior International Wholesale Account Manager at Rainbowwave. LTD
October 31, 2016 - August 1, 2025Managed global sales for RTW, accessories and footwear, expanded customer base internationally, led sales teams and strategies, represented brand at fashion weeks, and conducted client training.
Contracted Senior International Wholesale Account Manager at Rainbowwave. Ltd
October 31, 2016 - August 1, 2025Managed global sales for RTW, accessories, shoes, and jewellery. Achieved seasonal targets and expanded customer base across multiple regions. Led and trained sales teams, developed strategies, handled key accounts, and represented brand at major fashion weeks and international client training. Reported to commercial director and CEO.
Contracted Global Head of Sales and Business Growth at Huishan Zhang
May 1, 2016 - October 1, 2016Led growth strategy across UK, USA and EU; represented the brand at global fashion weeks; generated business leads at industry events; recruited and redefined company culture; oversaw key accounts and operations.
Global Wholesale Manager at Mary Katrantzou
April 30, 2016 - August 1, 2025Expanded B2B sales globally for RTW, accessories, and footwear across 90 accounts in 31 countries. Led sales events, pricing, market analysis, collection development, staff recruitment and training.
Global Wholesale Manager at Mary Katrantzou
April 30, 2016 - August 1, 2025Expanded B2B sales across 90 global accounts in 31 countries. Led international sales, client relations, and key fashion events including runway and trunk shows. Oversaw pricing, sales analysis, collection development, recruited and trained staff, negotiated sales terms, and collaborated on sales operations. Reported to commercial director.
Contracted Senior International Wholesale Account Manager at Rainbowwave Ltd
May 1, 2014 - April 1, 2016Managed global sales for RTW, accessories, shoes, and jewellery; expanded customer base across UK, USA, EU, M.E., Australia and Asia; trained sales teams and led international client training at fashion weeks.
Brand Manager/Buyer at Harvey Nichols
April 30, 2014 - August 1, 2025Managed buying and stock control for menswear and womenswear, increased sales turnover in international departments, led staff training, and represented the company at major fashion weeks.
Brand Manager/Buyer at Harvey Nichols
April 30, 2014 - August 1, 2025Managed buying for menswear and womenswear collections across four seasons per year. Increased sales and turnover in international departments. Oversaw brand acquisitions, stock control, team performance, staff training, and represented company at major fashion weeks in Paris, Milan, London, and NYC.
Global Wholesale Manager at Mary Katrantzou
May 1, 2010 - April 1, 2014Expanded B2B sales across 90 global accounts in 31 countries; managed international sales, client relations, and key fashion events; oversaw pricing, sales analysis, collection development, and staff training.
Senior Sales at Hugo Boss
March 31, 2010 - August 1, 2025Managed shop floor operations including product display, pricing, transactions, refunds, exchanges, stock control via SAP, and employee training.
Senior Sales at Hugo Boss
March 31, 2010 - August 1, 2025Managed shop-floor operations including product display, pricing, till transactions, refunds, exchanges, and gift vouchers. Conducted stock control via SAP and trained new employees.
Brand Manager/Buyer at Harvey Nichols
May 1, 2007 - March 1, 2010Managed buying for menswear and womenswear across four seasons; oversaw brand acquisitions, stock control, and team performance; represented the brand at international fashion weeks.
Supervisor at United Colors of Benetton
March 31, 2006 - August 1, 2025Provided administrative support to store management, managed shop floor operations and stock control using NAV inventory system.
Supervisor at United Colors of Benetton
March 31, 2006 - August 1, 2025Provided administrative support to store manager, managed shop floor operations, and oversaw stock control using NAV system to ensure accurate inventory.
Supervisor at UNITED COLORS OF BENETTON
September 1, 2005 - March 1, 2006Provided administrative support to Store Manager; managed shop floor operations and stock control; used NAV system for inventory management.
Senior Sales at HUGO BOSS
September 1, 2005 - March 1, 2006Managed shop-floor operations, product displays, pricing, and till transactions; oversaw stock control and new employee training.
Education
B.A. at Cardiff University
January 1, 2012 - December 31, 2013B. Com at London Metropolitan University
January 1, 2009 - December 31, 2011B.A. at Cardiff University
January 1, 2012 - December 31, 2013B. Com at London Metropolitan University
January 1, 2009 - December 31, 2011B.A. in Business Studies & Strategic Management at Cardiff University
January 1, 2012 - January 1, 2013B.Com in Business Economics & Financial Services at London Metropolitan University
January 1, 2009 - January 1, 2011Qualifications
Industry Experience
Software & Internet, Wholesale & Distribution, Retail, Consumer Goods, Financial Services, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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