I am a marketing and PR specialist with over 10 years of experience in strategic marketing, branding, and digital communications. I combine creative thinking with analytical precision to deliver results across healthcare, beauty, and corporate sectors. Currently, I am pursuing a PhD in Marketing focused on building trust in healthcare services. I have developed and executed full-scope marketing strategies, managed digital campaigns including Google Ads and Meta Ads, and provided training and consultations. I am passionate about creating impactful brand identities and improving customer satisfaction through strategic marketing efforts.

Desislava Kayryakova

I am a marketing and PR specialist with over 10 years of experience in strategic marketing, branding, and digital communications. I combine creative thinking with analytical precision to deliver results across healthcare, beauty, and corporate sectors. Currently, I am pursuing a PhD in Marketing focused on building trust in healthcare services. I have developed and executed full-scope marketing strategies, managed digital campaigns including Google Ads and Meta Ads, and provided training and consultations. I am passionate about creating impactful brand identities and improving customer satisfaction through strategic marketing efforts.

Available to hire

I am a marketing and PR specialist with over 10 years of experience in strategic marketing, branding, and digital communications. I combine creative thinking with analytical precision to deliver results across healthcare, beauty, and corporate sectors. Currently, I am pursuing a PhD in Marketing focused on building trust in healthcare services.

I have developed and executed full-scope marketing strategies, managed digital campaigns including Google Ads and Meta Ads, and provided training and consultations. I am passionate about creating impactful brand identities and improving customer satisfaction through strategic marketing efforts.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
German
Intermediate
Italian
Beginner
Russian
Beginner

Work Experience

Marketing Manager at Attraction Marketing
February 1, 2024 - Present
Developed full-scope marketing strategies for clients in the healthcare, education, and service sectors. Built brand identity, tone of voice, and strategic positioning. Managed digital campaigns including Google Ads, Meta Ads, and email marketing. Delivered trainings and marketing consultations.
Brand & Marketing Manager at Skin Cosmetic Center
February 28, 2023 - August 1, 2025
Designed and executed brand strategy resulting in 30% client growth. Awarded 'Best Presented Brand' at Health & Beauty Expo 2019. Handled social media, CRM, customer satisfaction, and content for the clinic’s digital presence.
Customer care & Warranty Manager at Auto Italia – Maserati, Fiat, Alfa Romeo
March 1, 2019 - August 1, 2025
Organized corporate events and client loyalty campaigns. Developed customer care standards and service process improvements and customer satisfaction.
Customer Support Agent at GFD Brokers – MT4 Platform
January 31, 2015 - August 1, 2025
Provided technical support and created user guides for financial software platforms.
Expedition Agent / Warranty Manager / After-Sales Executive at Balkan Star Varna – Official Mercedes-Benz Distributor
October 31, 2012 - August 1, 2025
Managed logistics coordination and customer communication. Oversaw client relations via SAP CRM platform. Participated in TTL and BTL marketing initiatives.

Education

PhD in Marketing at D. A. Tsenov Academy of Economics – Svishtov, Bulgaria
January 11, 2030 - August 1, 2025
MA in Marketing, Advertising & PR at University of Sheffield – City College
January 1, 2016 - December 31, 2019
PGCE Teacher at "Konstantin Preslavski" University of Shumen
January 1, 2014 - December 31, 2015
BA in International Economic Relations at Varna Free University "Chernorizets Hrabar"
January 1, 2008 - December 31, 2012

Qualifications

Certified IATA Agent – IATA/UFTA
January 1, 2013 - December 31, 2013
Introduction to Python Programming – MIT
January 1, 2015 - December 31, 2015

Industry Experience

Healthcare, Financial Services, Education