Muhammad Iqbal Jafri

Experience Level

Expert
Expert
Expert
Intermediate

Language

English
Fluent
Urdu
Advanced
Hindi
Advanced
Panjabi, Punjabi
Advanced

Work Experience

Marketing Manager at Framez House Advertising & Media Productions (Dubai - UAE)
November 30, 2024 - August 1, 2025
Developed, monitored, and optimized Google Ads campaigns for high ROI. Implemented SEM strategies to enhance visibility and audience reach. Executed advanced SEO techniques to boost rankings and traffic while leading SEO team and overseeing strategy and performance. Designed and deployed social media strategies to engage audiences and raise brand awareness. Customized B2B marketing solutions to align with client objectives. Designed and optimized marketing funnels to improve lead-to-conversion rates. Leveraged Google Analytics and Search Console for performance tracking and strategy refinement. Updated WordPress websites for SEO compliance and user engagement. Optimized Google My Business profiles for local visibility. Developed targeted email marketing campaigns and managed content and calendar for consistent communications.
Marketing Manager at Framez House Advertising & Media Productions (Dubai - UAE)
November 30, 2024 - August 1, 2025
Develop, monitor, and optimize Google Ads and SEM campaigns for strong ROI and enhanced visibility. Lead a SEO team and implement advanced SEO strategies to boost rankings and traffic. Design social media marketing strategies to raise brand awareness and engage audiences. Customize B2B marketing solutions aligned with client goals. Design and optimize marketing funnels to improve lead conversions. Leverage analytics tools to track and refine campaign performance. Manage website SEO and local SEO efforts including WordPress updates and Google My Business optimization. Develop targeted email marketing campaigns and manage content calendars.
Marketing Manager at Framez House Advertising & Media Productions (Dubai - UAE)
November 30, 2024 - August 1, 2025
Develop, monitor, and optimize Google Ads and SEM campaigns for high ROI. Execute advanced SEO strategies and lead SEO teams to boost rankings and traffic. Design social media and B2B marketing strategies to foster growth. Create marketing funnels to optimize customer journey and conversion rates. Use analytics tools to track and refine marketing performance. Manage WordPress websites and local SEO including Google My Business. Implement targeted email marketing campaigns and manage content calendars.
Marketing Manager at Framez House Media Production
November 20, 2024 - October 15, 2025
Managed full-spectrum marketing activities including planning and optimizing Google Ads campaigns, SEO, and social media strategies; led lead generation, content execution, and performance reporting to improve ROI and conversions. Drove CTR up while reducing CPC and maintaining CPA targets across multiple campaigns.
Marketing Manager at 13 Pixels (Ras Al Khaimah - UAE)
January 1, 2024 - Present
Optimized and scaled Google Ads campaigns with keyword research, A/B testing, and performance tracking. Led On-page, Off-page, and Technical SEO including keyword strategy, content optimization, and link-building. Managed Local SEO and Google My Business optimization. Developed and managed paid social media campaigns on Facebook, Instagram, LinkedIn, and TikTok. Executed multi-channel marketing campaigns including content marketing, email outreach, and website optimization. Analyzed KPIs and refined strategies using Google Analytics, Search Console, and SEO tools. Managed team leadership and client relations including leading client meetings and presenting performance insights.
Marketing Manager at 13 Pixels (Ras Al Khaimah - UAE)
January 1, 2024 - Present
Manage and optimize Google Ads and paid media campaigns using keyword research and A/B testing. Lead on-page, off-page, and technical SEO strategies including content optimization and link-building, as well as local SEO and Google My Business optimization. Develop and manage paid social media campaigns on multiple platforms including Facebook, Instagram, LinkedIn, and TikTok. Execute multi-channel marketing campaigns including content marketing, email outreach, and website optimization. Analyze KPIs and use Google Analytics and SEO tools to refine marketing strategies. Lead teams and manage client relationships, including meetings and performance reporting.
Marketing Manager at 13 Pixels (Ras Al Khaimah - UAE)
January 1, 2024 - Present
Optimize and scale Google Ads campaigns including keyword research and A/B testing. Lead SEO efforts including On-page, Off-page, and Technical SEO with keyword strategy and content optimization. Develop and manage paid social media campaigns on multiple platforms. Execute multi-channel marketing strategies including email outreach and website optimization. Analyze KPIs using Google Analytics and SEO tools. Manage teams, lead client meetings, and present performance insights.
Digital Marketing Consultant at Framez House Media Production
September 30, 2023 - October 15, 2025
Developed and implemented multi-channel digital marketing strategies; managed social media accounts, content, and paid media campaigns (Facebook, Google Ads); improved online visibility and engagement for clients in real estate and other sectors; led landing page optimization and CRM-driven workflows.
Senior Digital Marketing Specialist at MASAR Chartered Accountants (Dubai - UAE)
September 30, 2023 - August 1, 2025
Managed digital marketing initiatives including website management, email marketing, and social media for multiple clients. Developed and executed comprehensive strategies leveraging Google Analytics, SEO, Google Ads, and Google My Business optimization. Maintained and optimized WordPress websites to improve SEO and user engagement. Improved site performance via Google Search Console insights. Designed targeted email campaigns using Mailchimp to boost engagement and conversions. Enhanced social media brand visibility through strategic management. Implemented on-page, technical, and off-page SEO to improve rankings and traffic. Conducted SEO-friendly link building and generated organic leads. Launched Google Ads campaigns aimed at lead generation and ROI maximization. Analyzed campaign data using Google Analytics. Utilized ODOO.COM CRM for lead tracking and marketing workflow optimization.
Senior Digital Marketing Specialist at MASAR Chartered Accountants (Dubai - UAE)
September 30, 2023 - August 1, 2025
Managed digital marketing initiatives for multiple clients including website management, email marketing, and social media campaigns. Developed and executed comprehensive digital marketing strategies using Google Analytics, SEO, Google Ads, and Google My Business optimization. Maintained and optimized WordPress websites to enhance SEO and user engagement. Led targeted email marketing campaigns with Mailchimp to improve conversions. Increased brand visibility on social media and implemented SEO strategies including link building and technical SEO. Managed Google Ads campaigns and analyzed performance data to improve ROI. Used CRM tools to track leads and manage workflows.
Senior Digital Marketing Specialist at MASAR Chartered Accountants (Dubai - UAE)
September 30, 2023 - August 1, 2025
Managed digital marketing initiatives for multiple clients with a focus on website management, email marketing, and SEO. Optimized websites for SEO, improved performance via Google Search Console. Designed email marketing campaigns using Mailchimp to increase engagement. Increased brand visibility through social media management. Led SEO and lead generation efforts including link building and content marketing. Executed Google Ads campaigns and analyzed performance data for optimization. Streamlined client data and marketing workflow using ODOO CRM.
Digital Marketing Consultant at Nurdan Consultancy Group (Istanbul, Türkiye)
March 31, 2022 - August 1, 2025
Developed and executed strategies to enhance brand awareness and market presence. Designed targeted campaigns with consistent messaging. Improved customer acquisition and conversion rates by optimizing marketing funnels. Conducted market research and competitive analysis to inform strategy. Led social media campaigns on Facebook and Instagram to increase leads and engagement. Enhanced local search visibility through Google My Business optimization. Improved SEO rankings and provided strategic marketing consultations tailored to client success.
Digital Marketing Consultant at Nurdan Consultancy Group (Istanbul, Türkiye)
March 31, 2022 - August 1, 2025
Developed and executed strategies to boost brand awareness and local visibility. Improved SEO rankings and optimized marketing funnels to increase customer acquisition and conversions. Led social media campaigns on Facebook and Instagram to drive leads and engagement. Conducted market research to inform strategy and deliver customized marketing solutions.
Digital Marketing Consultant at Nurdan Consultancy Group (Istanbul, Türkiye)
March 31, 2022 - August 1, 2025
Developed and implemented brand awareness strategies that strengthened market presence. Led social media campaigns to drive audience engagement. Conducted market research and optimized marketing funnels to enhance customer acquisition. Improved SEO rankings and local search visibility through Google My Business optimization. Provided customized marketing consultations to clients.
Senior Digital Marketing Specialist at Atlantis BPO Solutions
October 31, 2021 - October 15, 2025
Led SEO, SEM, content strategy, and analytics initiatives; optimized on-page and off-page SEO, set up campaigns, and tracked performance using Google Analytics and Google Search Console; drove multi-channel marketing initiatives.
SEO Executive/Digital Marketing Specialist at Atlantis BPO Solutions (USA Company Based in Pakistan)
October 31, 2021 - August 1, 2025
Optimized website visibility to increase organic traffic and search rankings for the US market through keyword research and comprehensive on-page SEO. Executed off-page SEO including guest posting and blog submissions. Managed local SEO by maintaining Google My Business profiles. Conducted monthly website audits and technical SEO improvements using Google Search Console, Analytics, and Tag Manager. Managed social media to boost brand awareness and engagement. Created and managed Google Ads and Facebook Ads campaigns to generate leads. Developed and maintained Shopify store including product listing optimization.
SEO Executive/Digital Marketing Specialist at Atlantis BPO Solutions (USA Company Based in Pakistan)
October 31, 2021 - August 1, 2025
Optimized website visibility and search rankings for the US market using keyword research, on-page and off-page SEO, and local SEO. Performed monthly website audits and technical SEO improvements. Managed social media channels and developed Google Ads and Facebook Ads campaigns to generate leads. Developed and managed Shopify store including product listings and site optimization.
SEO Executive/Digital Marketing Specialist at Atlantis BPO Solutions (USA Company Based in Pakistan)
October 31, 2021 - August 1, 2025
Enhanced website visibility and organic traffic through on-page, off-page, and local SEO strategies. Conducted keyword research and monthly website audits. Managed social media and developed Google Ads and Facebook Ads campaigns to generate leads. Built and optimized Shopify store product listings and provided ongoing management support.
SEO Executive - Internship at Five G Soft (UK Company Based in Pakistan)
June 30, 2020 - August 1, 2025
Improved Google search visibility in the UK market using strategic optimization. Focused on backlinking and off-page SEO to increase website authority. Enhanced on-page SEO by optimizing meta titles and descriptions. Managed technical SEO to ensure website performance and search engine indexing.
SEO Executive - Internship at Five G Soft (UK Company Based in Pakistan)
June 30, 2020 - August 1, 2025
Enhanced website visibility in the UK market through off-page and on-page SEO strategies including backlinking and technical SEO management.
SEO Executive - Internship at Five G Soft (UK Company Based in Pakistan)
June 30, 2020 - August 1, 2025
Improved website visibility in the UK market with SEO techniques. Implemented on-page and off-page SEO including backlinking. Managed technical SEO to optimize website performance and search indexing.

Education

Masters in Marketing Management at İstanbul Ticaret Üniversitesi, Turkey
January 1, 2020 - December 31, 2022
BS(SE) Software Engineering at COMSATS University Islamabad Attock Campus, Pakistan
January 1, 2014 - December 31, 2018
Masters in Marketing Management at İstanbul Ticaret Üniversitesi, Turkey
January 1, 2020 - December 31, 2022
BS(SE) Software Engineering at COMSATS University Islamabad Attock Campus, Pakistan
January 1, 2014 - December 31, 2018
Masters in Marketing Management at İstanbul Ticaret Üniversitesi, Turkey
January 1, 2020 - December 31, 2022
BS(SE) Software Engineering at COMSATS University Islamabad Attock Campus, Pakistan
January 1, 2014 - December 31, 2018
Master of Marketing Management at Istanbul Ticaret University
January 1, 2020 - January 1, 2022
BS (Software Engineering) at COMSATS University Islamabad, Islamabad Campus, Pakistan
January 1, 2025 - October 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Retail, Financial Services