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I'm an aspiring wordsmith who's spent the past 5 years turning banking, insurance, lifestyle & interior paint products into scroll-stopping, revenue-driving copy. I've helped write full re-brands (tone-of-voice, guidelines, omnichannel rollout) and crafted tactical campaigns and content for clients like UOB, Prudential, ActiveSG, MINI and more. Staying focused on audiences' desires and engaging them with resonant, relatable copy, I’ve gotten to make effective, compelling communications for marketing and creative teams. I’m hoping to continue developing my creative and marketing skills with new opportunities, including strategy, copywriting, creative direction and other marketing pursuits.…I'm an aspiring wordsmith who's spent the past 5 years turning banking, insurance, lifestyle & interior paint products into scroll-stopping, revenue-driving copy. I've helped write full re-brands (tone-of-voice, guidelines, omnichannel rollout) and crafted tactical campaigns and content for clients like UOB, Prudential, ActiveSG, MINI and more. Staying focused on audiences' desires and engaging them with resonant, relatable copy, I’ve gotten to make effective, compelling communications for marketing and creative teams. I’m hoping to continue developing my creative and marketing skills with new opportunities, including strategy, copywriting, creative direction and other marketing pursuits.

Jared Monteiro

Copywriter, Writer, Creative Director, +2

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I'm an aspiring wordsmith who's spent the past 5 years turning banking, insurance, lifestyle & interior paint products into scroll-stopping, revenue-driving copy. I've helped write full re-brands (tone-of-voice, guidelines, omnichannel rollout) and crafted tactical campaigns and content for clients like UOB, Prudential, ActiveSG, MINI and more. Staying focused on audiences' desires and engaging them with resonant, relatable copy, I’ve gotten to make effective, compelling communications for marketing and creative teams. I’m hoping to continue developing my creative and marketing skills with new opportunities, including strategy, copywriting, creative direction and other marketing pursuits.…I'm an aspiring wordsmith who's spent the past 5 years turning banking, insurance, lifestyle & interior paint products into scroll-stopping, revenue-driving copy. I've helped write full re-brands (tone-of-voice, guidelines, omnichannel rollout) and crafted tactical campaigns and content for clients like UOB, Prudential, ActiveSG, MINI and more. Staying focused on audiences' desires and engaging them with resonant, relatable copy, I’ve gotten to make effective, compelling communications for marketing and creative teams. I’m hoping to continue developing my creative and marketing skills with new opportunities, including strategy, copywriting, creative direction and other marketing pursuits.

Available to hire

I’m an aspiring wordsmith who’s spent the past 5 years turning banking, insurance, lifestyle & interior paint products into scroll-stopping, revenue-driving copy. I’ve helped write full re-brands (tone-of-voice, guidelines, omnichannel rollout) and crafted tactical campaigns and content for clients like UOB, Prudential, ActiveSG, MINI and more.

Staying focused on audiences’ desires and engaging them with resonant, relatable copy, I’ve gotten to make effective, compelling communications for marketing and creative teams. I’m hoping to continue developing my creative and marketing skills with new opportunities, including strategy, copywriting, creative direction and other marketing pursuits.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Video Advert

Intermediate

Language

English

Fluent

Work Experience

Freelance Projects at OneShot, Singapore

January 1, 2024 - Present

360° social calendars, content ideas and copy for various clients (Eurokars Pre Owned SG, MINI Next SG, Wells SG). Deliverables include video & social content ideas from concept to creating shot lists and scripts, social media content (TikTok, Instagram).

Copywriter at AvenueOne, Singapore

April 1, 2023 - Present

Writing sales and advertising copy for the agency’s various clients, existing and prospective, across various mediums and target audiences. Clients range from banking products and premium services to credit cards, insurance products and statutory boards. Responsibilities include social media and digital advertising copy (FB, IG, Google etc) (primary assets & supplementary captions), phygital marketing collaterals (eDMs, brochures, web pages). Achievements include impacts on ActiveSG fraud campaign and Prudential quarterly promotion.

Creative Lead at gush, Singapore

December 31, 2022 - August 1, 2025

Provided copy support for all company collaterals and assets, including digital, OOH and physical deliverables. Supported the company rebrand, ideation for marketing and brand campaigns, and provided relevant marketing copy for partnership projects. Responsibilities included social media and digital advertising copy, conceptualising with marketing managers, art directors and graphic designers to bring creative visions to life, company rebrand including defining brand tone of voice, brand guidelines, overall brand identity and messaging, and applying new brand parameters to all company assets (website, brochures, social media, email, etc). Significant impacts include Air-purifying paint launch with increased organic dwell time and TikTok views.

Writing & Events at Freelance, Singapore

January 1, 2018 - Present

Drafted and developed content pieces for various ad hoc projects including ASUS and architect and interior design firms. Also involved in planning and running music and film events, from event management to artist liaison. Events include SG Music Outer Limits, Music Day Out 2024 (Head of Artist Liaison), Asymmetry Music Events (Artist Liaison), Aliwal Urban Arts Festival.