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Hi, I'm Estefania, a multilingual marketing strategist with over five years of experience crafting data-driven campaigns across tech, legal, and real estate sectors. I specialize in turning complex IT solutions into clear, compelling brand narratives and thrive in collaborative, startup environments. I enjoy working cross-functionally to create scalable digital marketing strategies that boost growth and engagement. Outside of work, I’m passionate about marathon running and contributing to philanthropic projects, which inspire discipline and dedication in every part of my life.…Hi, I'm Estefania, a multilingual marketing strategist with over five years of experience crafting data-driven campaigns across tech, legal, and real estate sectors. I specialize in turning complex IT solutions into clear, compelling brand narratives and thrive in collaborative, startup environments. I enjoy working cross-functionally to create scalable digital marketing strategies that boost growth and engagement. Outside of work, I’m passionate about marathon running and contributing to philanthropic projects, which inspire discipline and dedication in every part of my life.

Estefania Freites

Copywriter, Marketing Strategist, Creative Director, +1

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Hi, I'm Estefania, a multilingual marketing strategist with over five years of experience crafting data-driven campaigns across tech, legal, and real estate sectors. I specialize in turning complex IT solutions into clear, compelling brand narratives and thrive in collaborative, startup environments. I enjoy working cross-functionally to create scalable digital marketing strategies that boost growth and engagement. Outside of work, I’m passionate about marathon running and contributing to philanthropic projects, which inspire discipline and dedication in every part of my life.…Hi, I'm Estefania, a multilingual marketing strategist with over five years of experience crafting data-driven campaigns across tech, legal, and real estate sectors. I specialize in turning complex IT solutions into clear, compelling brand narratives and thrive in collaborative, startup environments. I enjoy working cross-functionally to create scalable digital marketing strategies that boost growth and engagement. Outside of work, I’m passionate about marathon running and contributing to philanthropic projects, which inspire discipline and dedication in every part of my life.

Available to hire

Hi, I’m Estefania, a multilingual marketing strategist with over five years of experience crafting data-driven campaigns across tech, legal, and real estate sectors. I specialize in turning complex IT solutions into clear, compelling brand narratives and thrive in collaborative, startup environments.

I enjoy working cross-functionally to create scalable digital marketing strategies that boost growth and engagement. Outside of work, I’m passionate about marathon running and contributing to philanthropic projects, which inspire discipline and dedication in every part of my life.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Creative Strategist/Copywriter at Huecco Incubator

June 1, 2022 - Present

Led the development of data-driven marketing campaigns for early-stage tech startups, leveraging IT analytics to improve reach, engagement, and lead conversion by aligning messaging with market trends. Transformed complex technical concepts into compelling brand narratives, collaborating with founders and technical teams to craft clear, investor-ready communications and content. Drove cross-functional creative execution, partnering with developers, designers, and product managers to launch integrated campaigns that boosted startup visibility and strategic positioning.

Marketing Manager at Awad Legal Group PLLC

June 1, 2021 - Present

Designed and implemented multi-channel marketing strategies across digital platforms, ensuring consistent brand messaging aligned with UX and SEO best practices. Leveraged the Qlik analytics platform to generate actionable insights from customer outreach and sales data, informing data-backed marketing optimizations. Presented real-time performance dashboards and KPI analyses to leadership, enhancing campaign precision and maximizing ROI through iterative A/B testing and refinement.

Bilingual Social Media Specialist/Cultural Ambassador at Kalidy LLC

June 30, 2021 - August 1, 2025

Boosted brand visibility and engagement by developing culturally resonant content and utilizing social performance metrics to iterate campaigns across Instagram, Facebook, and newsletters. Partnered with cross-functional teams to align social strategy with marketing goals, using audience segmentation and trend analysis to optimize outreach. Conducted Excel-based data modeling to track audience behavior, spending patterns, and real estate agent performance, supporting strategic campaign adjustments.

Interpreter/Translator at Inter-Voz

December 31, 2020 - August 1, 2025

Delivered accurate, real-time interpretation and translation services for healthcare providers, enhancing communication and trust in high-stakes environments. Translated medical and business documents, applying linguistic precision and cultural fluency to maintain clarity across technical subject matter.