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I'm a UX / UI Design Lead with a natural instinct for orderliness, attention to detail and continual improvement. I manage my idealistic perfectionist tendencies as I focus on customer-centric digital design and the pivotal role that continual improvement to UX and UI plays in creating effective customer experiences. With around 15 years in the industry, I began leaning towards brand strategy and design and then pivoted to specialize in digital design. This diverse background has given me a well-rounded understanding of how to effectively apply a brand in the digital space.…I'm a UX / UI Design Lead with a natural instinct for orderliness, attention to detail and continual improvement. I manage my idealistic perfectionist tendencies as I focus on customer-centric digital design and the pivotal role that continual improvement to UX and UI plays in creating effective customer experiences. With around 15 years in the industry, I began leaning towards brand strategy and design and then pivoted to specialize in digital design. This diverse background has given me a well-rounded understanding of how to effectively apply a brand in the digital space.

Ian Dawkins

Creative Director, UX Designer, UI Designer, +2

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I'm a UX / UI Design Lead with a natural instinct for orderliness, attention to detail and continual improvement. I manage my idealistic perfectionist tendencies as I focus on customer-centric digital design and the pivotal role that continual improvement to UX and UI plays in creating effective customer experiences. With around 15 years in the industry, I began leaning towards brand strategy and design and then pivoted to specialize in digital design. This diverse background has given me a well-rounded understanding of how to effectively apply a brand in the digital space.…I'm a UX / UI Design Lead with a natural instinct for orderliness, attention to detail and continual improvement. I manage my idealistic perfectionist tendencies as I focus on customer-centric digital design and the pivotal role that continual improvement to UX and UI plays in creating effective customer experiences. With around 15 years in the industry, I began leaning towards brand strategy and design and then pivoted to specialize in digital design. This diverse background has given me a well-rounded understanding of how to effectively apply a brand in the digital space.

Available to hire

I’m a UX / UI Design Lead with a natural instinct for orderliness, attention to detail and continual improvement. I manage my idealistic perfectionist tendencies as I focus on customer-centric digital design and the pivotal role that continual improvement to UX and UI plays in creating effective customer experiences.

With around 15 years in the industry, I began leaning towards brand strategy and design and then pivoted to specialize in digital design. This diverse background has given me a well-rounded understanding of how to effectively apply a brand in the digital space.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance UX / UI Design Lead at Freelance

June 1, 2017 - Present

Operating as a freelancer with agencies and directly with clients to provide various strategy and design services across the UX and UI design spectrum. Projects have included: TalkTalk, WHSmith, Australian National University, YBS, Coca Cola and the Church of England.

Digital Creative/UX Lead at Imagic Creative

May 1, 2022 - August 1, 2025

Worked with the agency to re-understand the business from the ground up, reworking everything from positioning to processes. Led strategy and creative for both branding and digital based projects. Agency clients included: Fulton Hogan, Platinum Homes, Powell Fenwick, Harcourts, Christchurch NZ and Spark.

Digital Creative/UX Lead at NV Interactive

September 1, 2020 - August 1, 2025

Owned the UX and UI design phases from initial strategy development through to design guardianship during development. Constructed and led client presentations and overall project design process. Worked for clients including Matisse, Te Puni Kōkiri — the Ministry of Maori Development, Tamaki Health, ProCare, BBC Good Food and Co-op Bank.

Creative Director at Birch Creative

June 1, 2017 - August 1, 2025

Evolved the agency’s proposition, brand strategy and brand identity. Worked to move forward agency processes and design quality management. Clients included Soho House, Unicef, Ralph Lauren, Rolls-Royce, Tommy Hilfiger, and Moët Hennessy.

Head of Creative at Thirty Three

March 1, 2016 - August 1, 2025

Developed the agency’s overall creative process, leading award-winning creative for major clients such as McDonald’s, Deutsche Bank, Castrol, BP, Three.co.uk, Royal mail, and the Army. Championed the value of strategy and insight in creative approach and design process thinking.

Education

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Qualifications

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Industry Experience

Professional Services, Media & Entertainment, Government, Healthcare, Financial Services, Retail, Real Estate & Construction, Telecommunications, Education