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Hi, I'm May, a dynamic marketing professional with over six years of experience in brand management, product launches, and 360° campaign execution. I have a strong passion for driving brand visibility, consumer engagement, and market growth through strategic planning and digital storytelling. I've had the opportunity to work across FMCG and consumer goods sectors, collaborating with diverse teams to deliver successful campaigns and product launches. I enjoy tackling new challenges and contributing to impactful marketing strategies that create real business value.…Hi, I'm May, a dynamic marketing professional with over six years of experience in brand management, product launches, and 360° campaign execution. I have a strong passion for driving brand visibility, consumer engagement, and market growth through strategic planning and digital storytelling. I've had the opportunity to work across FMCG and consumer goods sectors, collaborating with diverse teams to deliver successful campaigns and product launches. I enjoy tackling new challenges and contributing to impactful marketing strategies that create real business value.

May Thu Kyaw

Marketer, Brand Strategist, Digital Marketer

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Hi, I'm May, a dynamic marketing professional with over six years of experience in brand management, product launches, and 360° campaign execution. I have a strong passion for driving brand visibility, consumer engagement, and market growth through strategic planning and digital storytelling. I've had the opportunity to work across FMCG and consumer goods sectors, collaborating with diverse teams to deliver successful campaigns and product launches. I enjoy tackling new challenges and contributing to impactful marketing strategies that create real business value.…Hi, I'm May, a dynamic marketing professional with over six years of experience in brand management, product launches, and 360° campaign execution. I have a strong passion for driving brand visibility, consumer engagement, and market growth through strategic planning and digital storytelling. I've had the opportunity to work across FMCG and consumer goods sectors, collaborating with diverse teams to deliver successful campaigns and product launches. I enjoy tackling new challenges and contributing to impactful marketing strategies that create real business value.

Available to hire

Hi, I’m May, a dynamic marketing professional with over six years of experience in brand management, product launches, and 360° campaign execution. I have a strong passion for driving brand visibility, consumer engagement, and market growth through strategic planning and digital storytelling.

I’ve had the opportunity to work across FMCG and consumer goods sectors, collaborating with diverse teams to deliver successful campaigns and product launches. I enjoy tackling new challenges and contributing to impactful marketing strategies that create real business value.

Skills

Branding

Experience Level

Branding

Expert

Language

Burmese

Fluent

English

Advanced

Korean

Beginner

Work Experience

Advisor | Freelance at Guidepoint

June 30, 2025 - August 1, 2025

Provided FMCG market insights to global clients, supporting high-impact decision-making on consumer trends, product opportunities, and competitive landscapes.

Senior Brand Marketing Specialist - Global at Arçelik Hitachi Home Appliances IBC Co., Ltd

October 31, 2024 - August 1, 2025

Led global product launch campaigns, creating sell-in stories and marketing assets delivered 100% on time, enabling a faster rollout across markets. Optimized marketing budget by aligning HQ and regional needs, implementing cost-saving initiatives that exceeded efficiency targets by 45%. Supported APAC regional marketing teams in executing consistent, brand-aligned communications across markets, ensuring adherence to global brand guidelines.

Brand Manager at Unilever EAC Myanmar Co., Ltd

April 30, 2024 - August 1, 2025

Developed and implemented 360° marketing campaigns across digital, TVC, POSM, and PR channels, resulting in double-digit sales growth and 50% increase in brand engagement. Spearheaded creative development of packaging and communication assets, contributing to +170bps market share growth and improved brand positioning in a competitive category. Oversaw P&L and optimized resource allocation for assigned brand portfolio, ensuring long-term profitability and brand health. Conducted market and competitor analysis, driving the launch of 10+ SKUs and strong product uptake that generated incremental revenue from a new market segment. Coordinated demand forecasting and sales planning by aligning marketing initiatives with projected demand and key promotional calendars.

Senior Marketing Officer at City Mart Holdings Co., Ltd

September 30, 2019 - August 1, 2025

Executed integrated marketing campaigns across digital and in-store channels, producing targeted content that enhanced consumer engagement and drove a 25% increase in sales. Developed data-driven promotional strategies aligned with consumer trends, resulting in an 18% uplift in foot traffic and improved campaign ROI.

Marketing Intern at Myanmar Survey Research Co., Ltd

May 31, 2018 - August 1, 2025

Conducted comprehensive market research through surveys, online analysis, and focus group discussions to gather actionable consumer insights. Contributed to data analysis and progress reporting, improving team efficiency through streamlined presentations and actionable insights.

Marketing Intern at AB Food & Beverage Co., Ltd (DKSH Myanmar)

May 31, 2017 - August 1, 2025

Supported new product development and trade marketing through shopper insights and market feedback. Assisted brand activation and on-ground events targeting schools and children, reaching 5000+ children and improving brand affinity.