May Thu Kyaw
Hi, I'm May, a dynamic marketing professional with over six years of experience in brand management, product launches, and 360° campaign execution.
About
Hi, I’m May, a dynamic marketing professional with over six years of experience in brand management, product launches, and 360° campaign execution. I have a strong passion for driving brand visibility, consumer engagement, and market growth through strategic planning and digital storytelling.
I’ve had the opportunity to work across FMCG and consumer goods sectors, collaborating with diverse teams to deliver successful campaigns and product launches. I enjoy tackling new challenges and contributing to impactful marketing strategies that create real business value.
- 8 years' experience
- Joined August 2025
Skills· 1
Languages
- BurmeseFluent
- EnglishAdvanced
- KoreanBeginner
Industry experience
- Consumer Goods
- Retail
- Manufacturing
Work experience· 6 roles
Provided FMCG market insights to global clients, supporting high-impact decision-making on consumer trends, product opportunities, and competitive landscapes.
Led global product launch campaigns, creating sell-in stories and marketing assets delivered 100% on time, enabling a faster rollout across markets. Optimized marketing budget by aligning HQ and regional needs, implementing cost-saving initiatives that exceeded efficiency targets by 45%. Supported APAC regional marketing teams in executing consistent, brand-aligned communications across markets, ensuring adherence to global brand guidelines.
Developed and implemented 360° marketing campaigns across digital, TVC, POSM, and PR channels, resulting in double-digit sales growth and 50% increase in brand engagement. Spearheaded creative development of packaging and communication assets, contributing to +170bps market share growth and improved brand positioning in a competitive category. Oversaw P&L and optimized resource allocation for assigned brand portfolio, ensuring long-term profitability and brand health. Conducted market and competitor analysis, driving the launch of 10+ SKUs and strong product uptake that generated incremental revenue from a new market segment. Coordinated demand forecasting and sales planning by aligning marketing initiatives with projected demand and key promotional calendars.
Education
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