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I am an experienced Digital Marketing Specialist with a strong focus on performance marketing and CRM management. I have a proven track record in leading data-driven campaigns across Retail, B2C, Trading, and B2B sectors. Skilled in optimizing paid media, maximizing ROI, and improving customer engagement through innovative strategies. I am passionate about leveraging analytics and strategic insights to drive growth and enhance customer acquisition. Dedicated to delivering measurable business results, I thrive on collaborating cross-functionally to align goals and maximize impact across marketing programs.…I am an experienced Digital Marketing Specialist with a strong focus on performance marketing and CRM management. I have a proven track record in leading data-driven campaigns across Retail, B2C, Trading, and B2B sectors. Skilled in optimizing paid media, maximizing ROI, and improving customer engagement through innovative strategies. I am passionate about leveraging analytics and strategic insights to drive growth and enhance customer acquisition. Dedicated to delivering measurable business results, I thrive on collaborating cross-functionally to align goals and maximize impact across marketing programs.

Margarida Coelho

Digital Marketer, Marketing Strategist, Content Creator, +2

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I am an experienced Digital Marketing Specialist with a strong focus on performance marketing and CRM management. I have a proven track record in leading data-driven campaigns across Retail, B2C, Trading, and B2B sectors. Skilled in optimizing paid media, maximizing ROI, and improving customer engagement through innovative strategies. I am passionate about leveraging analytics and strategic insights to drive growth and enhance customer acquisition. Dedicated to delivering measurable business results, I thrive on collaborating cross-functionally to align goals and maximize impact across marketing programs.…I am an experienced Digital Marketing Specialist with a strong focus on performance marketing and CRM management. I have a proven track record in leading data-driven campaigns across Retail, B2C, Trading, and B2B sectors. Skilled in optimizing paid media, maximizing ROI, and improving customer engagement through innovative strategies. I am passionate about leveraging analytics and strategic insights to drive growth and enhance customer acquisition. Dedicated to delivering measurable business results, I thrive on collaborating cross-functionally to align goals and maximize impact across marketing programs.

Available to hire

I am an experienced Digital Marketing Specialist with a strong focus on performance marketing and CRM management. I have a proven track record in leading data-driven campaigns across Retail, B2C, Trading, and B2B sectors. Skilled in optimizing paid media, maximizing ROI, and improving customer engagement through innovative strategies.

I am passionate about leveraging analytics and strategic insights to drive growth and enhance customer acquisition. Dedicated to delivering measurable business results, I thrive on collaborating cross-functionally to align goals and maximize impact across marketing programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Specialist at International School

August 1, 2023 - Present

Led digital marketing campaigns (Google Ads, Meta Ads) focused on optimizing CPA and ROAS. Analyzed and monitored the admissions funnel, identifying opportunities to improve conversion rates and efficiency. Implemented and managed CRM automations and workflows (Odoo and HubSpot) to support student recruitment and retention processes. Developed analytical reports to assist the admissions team and management in strategic decision-making. Collaborated cross-functionally with sales teams to align goals and maximize results.

Marketing Director at 2beeorganic, Lda

June 1, 2019 - Present

Handled sales and leads funnels, paid media, membership programs, and client management. Developed strategy and content marketing for social media and the company website. Managed Google Ads / GA4 and Looker, SEO / SEM, content creation, and served as a trainer in digital marketing, marketing strategy, content marketing, paid media, and CRM sales & leads funnel.

Head of Marketing and Communications at Group ZP, lda (Angola)

June 30, 2019 - August 1, 2025

Reported directly to the CEO and led a team of 14. Responsible for developing and monitoring the strategic and operational marketing plan and communication for companies in Portugal and Angola (optical business). Developed brand, marketing campaigns, media planning, content strategy, and CRM implementation. Managed social media platforms, SEO, email campaigns increasing sales penetration significantly, and collaboration with sales teams. Oversaw a retail sales & marketing team (12 optical shops), communicated results to management, and managed investment in marketing initiatives while working remotely with the Angola team.

Sales Director at Coolpoint - Azinor Group

October 31, 2004 - August 1, 2025

Managed a team of 18 consultants nationally. Reported sales results monthly and quarterly. Responsible for creating and developing company marketing initiatives.

Call Center Manager at TLC, SA

October 31, 1999 - August 1, 2025

Organized and restructured the Call Center. Developed and launched training programs to increase retention and employee productivity. Implemented call quality management systems (outbound and inbound) to improve customer service ratings. Created new scripts resulting in a 60% reduction in talk time and increased call success rate by 40%. Managed big accounts and acquired new clients.

Assistant Financial Controller and Quality at Eurotrials, Lda (Clinical Trials)

February 28, 1997 - August 1, 2025

Handled administrative management of accounting and treasury. Followed up on large client contracts and maintained the Quality Manual (ISO 9001). Managed support projects and IAPMEI.