Available to hire
Hi, I’m Mario Parisé, a senior content strategist and copywriter with over 20 years of experience helping brands—from startups to global giants like Coca-Cola—turn complexity into clear, compelling stories that drive results. I specialize in crafting strategies and campaigns that build momentum with sharp thinking, minimal fluff, and smart spending.
I embrace AI tools to enhance my research and creative process, but I always ensure the work stays human and impactful. Whether you’re an underdog brand or an established name, I aim to help you outthink your competition and connect deeply with your audience.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Content Strategist & Digital Marketing Manager at Legend Boats
January 1, 2020 - PresentRepositioned the brand around emotion rather than discounts with the slogan “sell the memory, not the metal.” Successfully doubled sales and significantly increased margins. Led the transition from traditional advertising to a fully digital-first marketing operation.
Digital Marketing Director at Petryna Advertising
December 31, 2020 - August 1, 2025Led a creative team and collaborated with clients to build emotionally engaging marketing campaigns, shifting from purely rational approaches.
Copywriter & Strategist at Freelance
December 31, 2019 - August 1, 2025Worked directly with business owners to build their brands and execute content strategies, providing end-to-end service from planning to execution.
Content Manager & Marketing Specialist at Science North
December 31, 2017 - August 1, 2025Managed all public-facing copy, either writing or heavily editing content to maintain a consistent, professional voice.
Strategist & Account Executive at 50 Carleton
December 31, 2014 - August 1, 2025Pitched and won new business for clients including Lopes Mechanical, Greater Sudbury Utilities, Cinéfest, and the Cooperative Funeral Home.
Copywriter at Twist Image
December 31, 2012 - August 1, 2025Created campaigns for high-profile clients such as Coca-Cola, TD Bank, and Pfizer, sharpening skills at an elite level.
Founder & Creative Director at One Up Marketing
December 31, 2010 - August 1, 2025Founded and led a boutique agency during the Web 2.0 boom, helping early-stage startups establish their voices in the market.
Digital Marketer & Copywriter at 50 Carleton
December 31, 2006 - August 1, 2025Managed digital marketing and copywriting functions, consistently generating high engagement and response rates.
Content Strategist & Digital Marketing Manager at Legend Boats
January 1, 2020 - PresentRepositioned the brand around emotion instead of discounts with the slogan "sell the memory, not the metal." This repositioning more than doubled sales and significantly increased margins. Led the transition of Legend Boats’ marketing from traditional advertising to a fully digital-first operation.
Digital Marketing Director at Petryna Advertising
December 31, 2020 - August 1, 2025Led a creative team and collaborated with clients to craft emotionally engaging marketing that connects on a deeper level rather than just rationally.
Copywriter & Strategist at Freelance
December 31, 2019 - August 1, 2025Worked directly with business owners to build their brands and to plan and execute content strategies for increased impact.
Content Manager & Marketing Specialist at Science North
December 31, 2017 - August 1, 2025Owned the creation and editing of every word of public-facing copy for the organization.
Strategist & Account Executive at 50 Carleton
December 31, 2014 - August 1, 2025Pitched and won new business accounts including Lopes Mechanical, Greater Sudbury Utilities, Cinéfest, and the Cooperative Funeral Home.
Copywriter at Twist Image
December 31, 2012 - August 1, 2025Created campaigns for major global brands such as Coca-Cola, TD Bank, Pfizer, and more, sharpening skills at a high professional level.
Founder & Creative Director at One Up Marketing
December 31, 2010 - August 1, 2025Founded and led a boutique agency during the Web 2.0 era, assisting early-stage startups to find their voice in a competitive market.
Digital Marketer & Copywriter at 50 Carleton
December 31, 2006 - August 1, 2025Managed digital marketing and copywriting, driving high response rates for clients.
Education
at Laurentian University
January 1, 2001 - December 31, 2002Computer Science at Laurentian University
January 1, 2001 - December 31, 2002Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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