Available to hire
I am a results-driven Paid Media Specialist with over five years of comprehensive experience in driving performance marketing initiatives across major digital platforms like Meta, Google, Amazon, LinkedIn, TikTok, and Snapchat. I have a proven track record of scaling ROI-focused campaigns for global clients by leveraging advanced audience segmentation, conversion rate optimization, and strategic budget management.
I thrive in collaborative environments and have experience mentoring teams to achieve outstanding results. My expertise lies in data analysis, A/B testing, and developing integrated cross-platform strategies to maximize marketing impact and client satisfaction.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Malayalam
Fluent
Hindi
Intermediate
Work Experience
Digital Marketing Manager at Tecstent Internet Marketing
June 30, 2025 - August 1, 2025Led strategy, execution, performance analysis, optimization, and reporting of Meta Ads, Google Ads, and LinkedIn Ads campaigns. Monitored conversion-focused and brand awareness campaigns to improve results through data-driven decisions. Managed budgets to align with media budgets and maximize efficiency. Presented campaign insights and recommendations to clients. Handled multiple high-budget clients in India, UAE, and Singapore with average monthly budgets of 1-2 Lakhs. Collaborated with creative teams to develop engaging ad content. Led a digital ads team of 5 people.
Digital Marketing Specialist at 7box Digital Solutions
November 1, 2021 - August 1, 2025Generated 252,000 AED revenue in 2 years via BNI global business network. Served as primary agency contact for clients and managed tailored marketing strategies and media plans across various industries. Oversaw media planning, strategy, execution, performance analysis, optimization, and reporting for Paid Social, Paid Search, Display, and Marketplace campaigns. Developed monthly advertising budgets aligned with client goals. Collaborated with creatives on social media calendars and client strategies. Led and mentored a team of 8. Provided monthly performance analysis and detailed reporting.
Social Media Marketing Executive at Rezpo Marketing
January 1, 2021 - August 1, 2025Created content plans and coordinated with designers, writers, and editors for social media campaigns across industries. Managed client communications and campaign planning aligned with business goals. Executed paid advertising campaigns on Meta platforms focused on lead generation and app installs. Led campaign reporting and performance analytics to optimize ROI and offer actionable client insights.
Digital Marketing Manager at Tecstent Internet Marketing
June 30, 2025 - August 1, 2025Strategy, execution, performance analysis, optimization and reporting of Meta Ads, Google Ads and LinkedIn Ads campaigns. Continuously monitored and analyzed conversion focused and brand awareness campaign performance, making data-driven optimizations to improve results. Managed budgets effectively to maximize efficiency and impact while ensuring alignment with the media budget. Presented campaign reports to clients, providing insights on performance, brief collections, updates, and optimization recommendations. Managed multiple high-budget clients across India, UAE and Singapore each with an average monthly budget of 1-2 Lakhs each. Collaborated with the creative team to develop high performance, engaging ad content that resonates with the target audience. Led the Paid Ads/Digital team of 5 people.
Digital Marketing Specialist at 7box Digital Solutions
November 1, 2021 - August 1, 2025Served as the company representative member and generated 252,000 AED of revenue in 2 years through BNI (Global Business network platform). Acted as the primary point of contact at the agency for clients, gathering their specific requirements and needs. Created tailored marketing strategies and media plans for diverse client industries to maximize ROI and brand visibility. Met with clients to present strategies and reports and handled end-to-end client onboarding processes. Oversaw media planning, strategy, execution, performance analysis, optimization, and reporting for Paid Social (Meta, Pinterest & LinkedIn), Paid Search, Display, and Marketplace campaigns (Amazon Ads, Flipkart Ads). Developed monthly paid advertising budgets tailored to each client's objectives and collaborated with the creative team to devise social media calendars and strategies. Led and mentored a group of 8 team members and conducted monthly performance analyses with detailed reporting.
Social Media Marketing Executive at Rezpo Marketing
January 1, 2021 - August 1, 2025Created engaging content plans and collaborated with graphic designers, content writers, and video editors to execute effective social media campaigns for clients across various industries. Managed client communications, campaign planning, and ensured timely delivery of marketing initiatives aligned with business goals. Executed paid advertising campaigns across Meta platforms (Facebook & Instagram), focusing on generating high-quality leads and running performance-driven app install campaigns. Handled campaign reporting and performance analytics to optimize ad delivery, improve ROI, and present actionable insights to clients.
Digital Marketing Manager at Tecstent Internet Marketing
June 1, 2025 - August 28, 2025Generated 252,000 AED in new client revenue over two years as the company's representative in the BNI global business network. Increased departmental productivity by 40% through implementation of structured systems and project management tools like Trello and ProofHub. Led and mentored a high-performing team of 10 digital marketing professionals fostering a collaborative and growth-oriented environment. Oversaw the end-to-end strategy, execution, and optimization of paid campaigns across multiple platforms including Paid Social, Paid Search, Display, and Marketplace. Managed monthly advertising budgets to maximize ROI and served as the primary agency contact for a diverse portfolio, providing monthly performance analyses and reports to clients.
Digital Marketing Specialist at 7box Digital Solutions
November 1, 2021 - August 28, 2025Managed multiple high-value client accounts across India, UAE, and Singapore with average monthly advertising budgets of 1-2 Lakhs INR. Improved Cost Per Lead by over 15% through data-driven campaign optimizations. Led a digital advertising team of 5 coordinating strategy, execution, and performance analysis of conversion-focused and brand awareness campaigns on Meta Ads, Google Ads, and LinkedIn Ads. Continuously monitored campaigns for optimization and presented detailed reports with strategic recommendations to clients.
Social Media Marketing Executive at Rezpo Marketing
January 1, 2021 - August 28, 2025Increased lead generation by 35% for key clients through targeted paid advertising campaigns on Meta platforms. Reduced Cost Per Install by 20% within 3 months while managing app install campaigns. Enhanced client engagement by an average of 25% by developing and executing engaging social media content strategies. Handled end-to-end client communications, campaign planning, and collaborated with creative teams to produce high-performing assets. Conducted campaign reporting and performance analytics to optimize ad delivery and ROI.
Education
Bachelor of Commerce at Mes Kalladi College - Calicut University
January 1, 2017 - December 31, 2020Bachelor of Commerce at Mes Kalladi College - Calicut University
January 1, 2017 - December 31, 2020Bachelor of Commerce in Finance at Calicut University
January 1, 2017 - January 1, 2020Diploma in Digital Marketing and Communication at One Team Solutions
January 1, 2020 - January 1, 2020Qualifications
Fundamentals of Digital Marketing
August 1, 2020 - August 31, 2020Google Analytics (Beginner & Advanced)
August 1, 2020 - August 31, 2020Google Digital Garage – Fundamentals of Digital Marketing
August 1, 2020 - August 31, 2020Google Analytics (Beginner & Advanced) – Certified by Google
August 1, 2020 - August 31, 2020Diploma in Digital Marketing and Communication (Online)
January 1, 2020 - December 31, 2020Google Digital Garage - Fundamentals of Digital Marketing
January 11, 2030 - August 28, 2025Google Analytics - Beginner & Advanced
January 11, 2030 - August 28, 2025Google Ads
January 11, 2030 - August 28, 2025Meta Blueprint - Facebook & Instagram
January 11, 2030 - August 28, 2025Semrush Certified
January 11, 2030 - August 28, 2025HubSpot Certified
January 11, 2030 - August 28, 2025Industry Experience
Professional Services, Retail, Media & Entertainment, Software & Internet
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