- International mobility - Experience in big international group and communication agency. - Implementation of a new digital department (recruitment, processes, offers and customers services, etc.) and digital transformation - Strong experience in multi-lingual websites (English, French, German, Spanish, Italian, Russian and Chinese) and global digital strategy implementation with a focus on 4 main regions : North America, EMEA, Latin America and China - Double skills both technical and e-marketing. Solid experience in design from A to Z websites: more than 8 years of experience in web developments and web design, excellent skills in business requirements and project management (site analysis of competition, specifications, navigation and ergonomic), perfect knowledge of on-line communications and web marketing (SEO optimization, SEA, SEM, technical optimization of websites for search engines, writing for the web, analytics, leads management, etc.). Implementation of reports to compare positions on the search engines with the competition. - Strong experience in managing teams located all over the world : United States, Europe, China, India and Korea. - Strong entrepreneurial skills - Change management

Anne-Laure BOUSSEAU

- International mobility - Experience in big international group and communication agency. - Implementation of a new digital department (recruitment, processes, offers and customers services, etc.) and digital transformation - Strong experience in multi-lingual websites (English, French, German, Spanish, Italian, Russian and Chinese) and global digital strategy implementation with a focus on 4 main regions : North America, EMEA, Latin America and China - Double skills both technical and e-marketing. Solid experience in design from A to Z websites: more than 8 years of experience in web developments and web design, excellent skills in business requirements and project management (site analysis of competition, specifications, navigation and ergonomic), perfect knowledge of on-line communications and web marketing (SEO optimization, SEA, SEM, technical optimization of websites for search engines, writing for the web, analytics, leads management, etc.). Implementation of reports to compare positions on the search engines with the competition. - Strong experience in managing teams located all over the world : United States, Europe, China, India and Korea. - Strong entrepreneurial skills - Change management

Available to hire
  • International mobility
  • Experience in big international group and communication agency.
  • Implementation of a new digital department (recruitment, processes, offers and customers services, etc.) and digital transformation
  • Strong experience in multi-lingual websites (English, French, German, Spanish, Italian, Russian and Chinese) and global digital strategy implementation with a focus on 4 main regions : North America, EMEA, Latin America and China
  • Double skills both technical and e-marketing. Solid experience in design from A to Z websites:
    more than 8 years of experience in web developments and web design, excellent skills in business requirements and project management (site analysis of competition, specifications, navigation and ergonomic), perfect knowledge of on-line communications and web marketing (SEO optimization, SEA, SEM, technical optimization of websites for search engines, writing for the web, analytics, leads management, etc.). Implementation of reports to compare positions on the search engines with the competition.
  • Strong experience in managing teams located all over the world : United States, Europe, China, India and Korea.
  • Strong entrepreneurial skills
  • Change management
See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

French
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Head of Production (Digital, AI, design and video) | Board member at Publicis Groupe Belgium
June 1, 2024 - Present
Leading the production department overseeing video, post-production, sound, design, print, digital, and AI teams. Managing a team of 25 members and responsible for delivering advertising and marketing campaigns. Key duties include P&L management, improving department efficiency through digital transformation and AI, supervising projects to meet deadlines and budgets, and leadership coaching. Client portfolio includes BNP Paribas, Carrefour, Campari, Renault, Stellantis, and AXA. Responsible for a department revenue of 8 million euros in 2024.
Head of Production (Digital, AI, design and video) || Board member at Publicis Groupe Belgium
June 1, 2024 - Present
Member of the Executive Committee and Head of the Production Department, overseeing video, post-production, sound, design, print, digital, and AI teams. Managing a team of 25 people and responsible for advertising and marketing/communication campaign implementation. Key duties include P&L and financial profitability management, digital transformation and change management utilizing AI and automation, project supervision to meet deadlines and budgets, and leadership and coaching to train and motivate the teams. Expertise in risk management and solutions to ensure quality and success of productions. Clients include BNP Paribas, Carrefour, Campari, Renault, Stellantis, AXA.
Freelance Interim Manager | Digital Director | Change manager | Digital consultant | Program/project manager at Anlobo
October 1, 2019 - Present
Providing 360° digital and consulting services tailored to businesses of all sizes including interim management, digital team management, digital transformation accompaniment, and project/change management for websites, e-commerce, ERPs, and CRM platforms. Delivered missions including Head of iSocial Factory at ATOS/PWC and project/change manager at Credendo. Methodologies and technologies span Scrum, Agile, PMP, Salesforce, Drupal, Wordpress, and others.
Freelance Interim Manager | Digital Director | Change manager | Digital consultant | Program/project manager at Anlobo
October 1, 2019 - Present
Provided 360° digital and consulting services tailored to businesses of various sizes. Tasks included interim management, digital team management, IT and e-marketing optimization, support for digital transformation via business analysis, project management and change management for websites, e-commerce, ERP, Salesforce, and LMS. Developed digital strategy and marketing plans. Key missions included Head of iSocial Factory at ATOS / PWC and project/change manager for Credendo.
Head of Online department at Golden Palace Casino et Sports
September 30, 2019 - August 1, 2025
Led the online department managing development, e-marketing, project management, design, and customer support with a team of 17. Defined digital strategy and P&L, initiated the digital transformation, created new processes, enhanced communication, revamped the website, and improved e-marketing strategies including SEO, SEA, affiliates, and social media.
Head of Online department at Golden Palace Casino et Sports
September 30, 2019 - August 1, 2025
Led online department covering development, e-marketing, project management, design and customer support, managing team of 17. Defined P&L and digital strategy, initiated digital transformation. Improved department growth by defining new processes and communication, revamped website for enhanced user experience and business growth, and enhanced e-marketing including SEO, SEA, affiliates and social media marketing.
Head of Digital Production at ICF Mostra / ICF Next
January 31, 2019 - August 1, 2025
Managed departments for video, print, and digital with over 20 collaborators, established a new digital department and digital transformation strategy of the agency. Coordinated teams and clients, managed budgets, and ensured ROI. Main client was the European Institutions such as DG COMM, DG RTD, and DG GROW.
Head of Digital Production at ICF Mostra / ICF Next
January 31, 2019 - August 1, 2025
Responsible for video, print and digital departments managing over 20 collaborators. Established new digital department with needs and profile definitions, defined new processes to ensure project quality, and led digital transformation of agency including defining offers and services and training other departments. Acted as single point of contact for clients and internal teams. Managed budgets and ROI. Main client: European Institutions including Commission Européenne.
Global Product Information Manager at Doosan Infracore Portable Power
December 31, 2016 - August 1, 2025
Developed and executed a global digital strategy creating teams and processes across regions. Managed budgets and teams, aligned strategy with HQ in Seoul. Responsible for launching extranets, dealer locator websites, applying SEO practices, analytics, and lead nurturing tools which resulted in significant traffic gains across North America, China, and EMEA regions.
Global Product Information Manager at Doosan Infracore Portable Power
December 31, 2016 - August 1, 2025
Developed foundations for new digital structure and global digital strategy implementing a team and processes for regional expectations. Managed budget and people. Represented digital strategy to HQ in Seoul and contributed to global digital plans. Oversaw digital, web and e-marketing strategy for multiple regions including North America and China. Launched extranet, dealer locator, and regional websites. Improved SEO and traffic significantly. Managed Pardot lead nurturing with Salesforce.
Web project manager at Doosan Infracore International (Korean firm) – Bobcat
April 30, 2012 - August 1, 2025
Managed implementation of new websites and e-business tools from concept to launch. Coordinated providers, internal IT and communication teams, and controlled content, translations, and training. Implemented dealer localization, extranet consolidation, LMS for training management, and emailing tools.
Web project manager at Doosan Infracore International (Korean firm) – Bobcat
April 30, 2012 - August 1, 2025
Managed new websites implementation and e-business tools from analysis to deployment, including storyboard completion, provider coordination, and project team management. Coordinated IT for server and application synchronization, communications for content management and training. Delivered multiple websites in six languages, dealer locator systems, extranet sales tools, LMS for training, and a new emailing tool.
Webmaster at CLORA
May 31, 2008 - August 1, 2025
Implemented website and extranet from design to e-marketing for supporting French research teams in European programs. Managed communication for IGLO and subcontractors for hosting and servers.
Webmaster at CLORA
May 31, 2008 - August 1, 2025
Implemented website and extranet design, development and e-marketing strategies. Managed communication for IGLO, an international organization. Supervised subcontractors managing hosting and local servers.

Education

DUT Services and Networks of Communication at IUT Marne-La-Vallée (77)
January 1, 2000 - December 31, 2002
1st year of Deug Economy and management at Nantes (44)
January 1, 1999 - December 31, 2000
DUT Services and Networks of Communication at IUT Marne-La-Vallée
January 1, 2000 - December 31, 2002
1st year of Deug Economy and management at Nantes
January 1, 1999 - December 31, 2000

Qualifications

Baccalaureat
January 1, 1999 - December 31, 1999
PMP
January 11, 2030 - August 1, 2025
ADKAR
January 11, 2030 - August 1, 2025
Scrum
January 11, 2030 - August 1, 2025
Prince 2
January 11, 2030 - August 1, 2025
ITIL
January 11, 2030 - August 1, 2025
Baccalaureat (General Certificate of Education – A Level) in Sciences
January 1, 1999 - December 31, 1999
PMP
January 11, 2030 - August 1, 2025
Prince 2
January 11, 2030 - August 1, 2025
ADKAR
January 11, 2030 - August 1, 2025
ITIL
January 11, 2030 - August 1, 2025
Scrum
January 11, 2030 - August 1, 2025
Agile
January 11, 2030 - August 1, 2025

Industry Experience

Professional Services, Media & Entertainment, Financial Services, Retail, Manufacturing, Government

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

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