Sidarth Mehra

Managed marketing and digital marketing strategy and operations, business development. Conducted customer acquisition strategy cross channels (email, social media, Google) using multi-objective campaigns. Created content for e-commerce client's website, social media, advertising, and newsletters using Photoshop. Built and sent newsletters with Salesforce Marketing Cloud, developed email journeys on the same platform. Scaled Meta Ads to increase volume of traffic and revenue. Monitored performance data daily for quick action and performed reporting of newsletters and Meta Ads. Conducted market research to identify trends, main competitors and opportunities for growth. Led workshops with internal and external stakeholders.

Performed business analysis and developed CRMs for marketing and customer service departments. Organized brainstorms and workshops with relevant stakeholders to analyze and optimize existing business processes. Developed recommendations and action plans for CRM adoption and wrote business proposals.

Implemented a new social media strategy. Created content for social media. Conducted workshops to improve online reputation based on analysis. Supported organization of an event with influencers to promote brand products.