Available to hire
Hi, I’m Gazel Om, a bold-thinking marketing and communications professional with over 4 years of experience in brand marketing, social media, and client-facing roles. I specialize in building strategic campaigns, managing influencer collaborations, and delivering engaging events. I have a strong passion for visual storytelling and digital engagement, which allows me to create content that truly connects with audiences.
I thrive in fast-paced, high-impact environments where my entrepreneurial drive and natural connecting skills shine. Whether it’s managing social media strategy or supporting creative shoots, I enjoy bringing brands to life and representing their values online and offline.
Skills
Language
English
Fluent
Hindi
Fluent
Work Experience
Social Media & Communications Manager at Second Cup Co.
March 31, 2024 - April 10, 2025Led social media strategy aligned with seasonal promotions, increasing engagement by 20% within 3 months. Acted as the brand’s voice online and in-store, representing its values and aesthetics to customers. Created content using Canva and Reels to showcase in-store ambiance, offers, and community ties. Managed influencer outreach and coordinated content collaborations to expand local reach. Tracked content performance, prepared monthly reports, and adjusted strategy to boost ROI. Supported photo/video shoots with creative input and on-site coordination.
Growth Analyst at RED
February 28, 2022 - August 1, 2025Supported cross-functional marketing campaigns focused on lead generation and brand growth. Wrote marketing copy across digital channels to amplify brand messaging. Analyzed campaign performance with Google Analytics and Tableau to identify key growth drivers. Assisted in brainstorming and executing brand collaborations and product rollouts. Oversaw logistics, stakeholder communication, and event prep for internal and external initiatives. Supported marketing vendor coordination and assisted with cost estimation and budgeting.
Project Manager at OBS Security Agency
May 31, 2018 - August 1, 2025Managed project logistics, stakeholder communications, and event preparation for internal and external initiatives.
Research Analyst & Social Media Account Manager at BluOne India LLP
April 30, 2021 - August 1, 2025Managed social media accounts, content calendars, and direct client communications. Spearheaded competitor and audience research to shape engaging campaigns. Collaborated with photographers and designers during shoot days and visual planning. Contributed to influencer partnerships and campaign activation strategies.
Social Media & Communications Manager at Second Cup Co.
April 1, 2024 - PresentLed social media strategy aligned with seasonal promotions, increasing engagement by 20% within 3 months. Acted as the brand’s voice online and in-store, representing its values and aesthetics to customers. Created content using Canva and Reels to showcase in-store ambiance, offers, and community ties. Managed influencer outreach and coordinated content collaborations to expand local reach. Tracked content performance, prepared monthly reports, and adjusted strategy to boost ROI. Supported photo/video shoots with creative input and on-site coordination.
Growth Analyst at RED
February 28, 2022 - August 1, 2025Supported cross-functional marketing campaigns focused on lead generation and brand growth. Wrote marketing copy across digital channels to amplify brand messaging. Analyzed campaign performance with Google Analytics and Tableau to identify key growth drivers. Assisted in brainstorming and executing brand collaborations and product rollouts. Oversaw logistics, stakeholder communication, and event prep for internal and external initiatives. Supported marketing vendor coordination and assisted with cost estimation and budgeting.
Project Manager at OBS Security Agency
May 31, 2018 - August 1, 2025Managed project logistics, stakeholder communications, and event preparation for internal and external initiatives.
Research Analyst & Social Media Account Manager at BluOne India LLP
April 30, 2021 - August 1, 2025Managed social media accounts, content calendars, and direct client communications. Spearheaded competitor and audience research to shape engaging campaigns. Collaborated with photographers and designers during shoot days and visual planning. Contributed to influencer partnerships and campaign activation strategies.
Social Media & Communications Manager at Second Cup Co.
April 1, 2024 - PresentLed social media strategy aligned with seasonal promotions, increasing engagement by 20% within 3 months. Acted as the brand’s voice online and in-store, representing its values and aesthetics to customers. Created content using Canva and Reels to showcase in-store ambiance, offers, and community ties. Managed influencer outreach and coordinated content collaborations to expand local reach. Tracked content performance, prepared monthly reports, and adjusted strategy to boost ROI. Supported photo/video shoots with creative input and on-site coordination.
Growth Analyst at RED
February 28, 2022 - August 1, 2025Supported cross-functional marketing campaigns focused on lead generation and brand growth. Wrote marketing copy across digital channels to amplify brand messaging. Analyzed campaign performance with Google Analytics and Tableau to identify key growth drivers. Assisted in brainstorming and executing brand collaborations and product rollouts. Oversaw logistics, stakeholder communication, and event prep for internal and external initiatives. Supported marketing vendor coordination and assisted with cost estimation and budgeting.
Project Manager at OBS Security Agency
May 31, 2018 - August 1, 2025Managed project logistics, stakeholder communications, and event preparation for internal and external initiatives.
Research Analyst & Social Media Account Manager at BluOne India LLP
April 29, 2021 - July 31, 2025Managed social media accounts, content calendars, and direct client communications. Spearheaded competitor and audience research to shape engaging campaigns. Collaborated with photographers and designers during shoot days and visual planning. Contributed to influencer partnerships and campaign activation strategies.
Education
Masters of Digital Media at Toronto Metropolitan University
January 1, 2023 - December 31, 2023MBA at University of Petroleum & Energy Studies
June 1, 2018 - May 31, 2020B.Tech at APJ Abdul Kalam University
August 1, 2013 - May 31, 2017Masters of Digital Media at Toronto Metropolitan University
January 1, 2023 - December 31, 2023MBA at University of Petroleum & Energy Studies
June 1, 2018 - May 31, 2020B.Tech at APJ Abdul Kalam University, Greater Noida, India
August 1, 2013 - May 31, 2017Masters of Digital Media at Toronto Metropolitan University
January 1, 2023 - December 31, 2023MBA at University of Petroleum & Energy Studies
June 1, 2018 - May 31, 2020B.Tech at APJ Abdul Kalam University, Greater Noida, India
August 1, 2013 - May 31, 2017Qualifications
Digital Marketing and Analytics
September 1, 2022 - September 30, 2022Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2025 - January 31, 2025Digital Marketing and Analytics
September 1, 2022 - September 30, 2022Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2025 - January 31, 2025Digital Marketing and Analytics
September 1, 2022 - September 30, 2022Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2025 - January 31, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Consumer Goods
Skills
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