Gazel Om

ProAvailable to hire

Hi, I'm Gazel Om, a bold-thinking marketing and communications professional with over 4 years of experience in brand marketing, social media, and client-facing roles.

About

Hi, I’m Gazel Om, a bold-thinking marketing and communications professional with over 4 years of experience in brand marketing, social media, and client-facing roles. I specialize in building strategic campaigns, managing influencer collaborations, and delivering engaging events. I have a strong passion for visual storytelling and digital engagement, which allows me to create content that truly connects with audiences.

I thrive in fast-paced, high-impact environments where my entrepreneurial drive and natural connecting skills shine. Whether it’s managing social media strategy or supporting creative shoots, I enjoy bringing brands to life and representing their values online and offline.

  • 8 years' experience
  • Joined August 2025

Languages

  • EnglishFluent
  • HindiFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Consumer Goods

Work experience· 12 roles

Social Media & Communications Manager · Second Cup Co.Apr 2024 – Present · 2 yrs 8 mos

Led social media strategy aligned with seasonal promotions, increasing engagement by 20% within 3 months. Acted as the brand’s voice online and in-store, representing its values and aesthetics to customers. Created content using Canva and Reels to showcase in-store ambiance, offers, and community ties. Managed influencer outreach and coordinated content collaborations to expand local reach. Tracked content performance, prepared monthly reports, and adjusted strategy to boost ROI. Supported photo/video shoots with creative input and on-site coordination.

Social Media & Communications Manager · Second Cup Co.Apr 2024 – Present · 2 yrs 8 mos

Led social media strategy aligned with seasonal promotions, increasing engagement by 20% within 3 months. Acted as the brand’s voice online and in-store, representing its values and aesthetics to customers. Created content using Canva and Reels to showcase in-store ambiance, offers, and community ties. Managed influencer outreach and coordinated content collaborations to expand local reach. Tracked content performance, prepared monthly reports, and adjusted strategy to boost ROI. Supported photo/video shoots with creative input and on-site coordination.

Social Media & Communications Manager · Second Cup Co.Mar 2024 – Apr 2025 · 1 yr 2 mos

Led social media strategy aligned with seasonal promotions, increasing engagement by 20% within 3 months. Acted as the brand’s voice online and in-store, representing its values and aesthetics to customers. Created content using Canva and Reels to showcase in-store ambiance, offers, and community ties. Managed influencer outreach and coordinated content collaborations to expand local reach. Tracked content performance, prepared monthly reports, and adjusted strategy to boost ROI. Supported photo/video shoots with creative input and on-site coordination.

Growth Analyst · REDFeb 2022 – Aug 2025 · 3 yrs 7 mos
Growth Analyst · REDFeb 2022 – Aug 2025 · 3 yrs 7 mos
Growth Analyst · REDFeb 2022 – Aug 2025 · 3 yrs 7 mos
Research Analyst & Social Media Account Manager · BluOne India LLPApr 2021 – Aug 2025 · 4 yrs 5 mos
Research Analyst & Social Media Account Manager · BluOne India LLPApr 2021 – Aug 2025 · 4 yrs 5 mos

Education· 9

Masters of Digital Media · Toronto Metropolitan University2023
MBA · University of Petroleum & Energy Studies2018 – 2020
B.Tech · APJ Abdul Kalam University2013 – 2017
Masters of Digital Media · Toronto Metropolitan University2023

Certifications and awards· 6

Digital Marketing and Analytics2022
Google Digital Garage – Fundamentals of Digital Marketing2025
Digital Marketing and Analytics2022
Google Digital Garage – Fundamentals of Digital Marketing2025

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