Tyler Bizjack

Managed product data and digital catalog assets using a Product Information Management (PIM) system to support omnichannel ecommerce strategies. Utilized AI-powered merchandising tools to craft SEO-friendly, customer-focused product content, boosting product discoverability and conversion rates. Ensured brand compliance and digital asset optimization to maximize user engagement and online sales performance. Conducted competitive benchmarking and market analysis to inform product positioning and strategic enhancements. Streamlined digital asset management for web and internal portals, enhancing digital content governance. Standardized merchandising workflows and enforced content quality assurance protocols.

Developed and executed multi-channel marketing campaigns across email marketing, SMS, and direct mail to drive lead generation. Implemented marketing automation workflows, increasing campaign efficiency and lead nurturing effectiveness. Led content strategy to ensure brand consistency and enhance customer lifecycle engagement. Collaborated with external agencies to refine Google Ads targeting, reduce CPC, and improve overall paid media performance. Improved local SEO and content alignment with search intent, resulting in higher site traffic and visibility.

Directed product marketing lifecycle from development to execution, aligning with acquisition, retention, and upsell strategies. Led go-to-market (GTM) planning and cross-functional alignment across product, creative, analytics, and sales teams. Monitored customer journeys and optimized UX/UI flows, improving cart conversion rates and reducing bounce rates. Executed A/B and multivariate tests to drive continuous website optimization and improve key conversion metrics. Owned messaging for product launches, collaborating on positioning, packaging, and pricing strategies.