Paul Allison
I bring 25 years of client and project management experience across website and application development, e-commerce, SEO, email, social, PPC and affiliate marketing, plus Conversion Rate Optimization (CRO).
About
I bring 25 years of client and project management experience across website and application development, e-commerce, SEO, email, social, PPC and affiliate marketing, plus Conversion Rate Optimization (CRO). My passion is leveraging the most effective traffic-generation tactics to drive viewership to world-class websites and online applications.
I lead Midfield’s dedicated team of developers, designers, internet marketers and content managers, delivering integrated digital strategies that drive results for brands and retailers.
- 22 years' experience
- Joined August 2025
Industry experience
- Software & Internet
- Retail
- Professional Services
- Financial Services
- Media & Entertainment
- Travel & Hospitality
- Transportation & Logistics
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Work experience· 9 roles
Led the development of a thriving web development and digital marketing division for a boutique 30-person experiential marketing company. Planned and produced 30 commercial websites, developed innovative automatic T-shirt printing experience, and implemented on-site data collection systems using Flowfinity for large retail brands.
Developed a thriving web development and digital marketing division from $0 to $1,000,000 in annual revenue for a boutique 30-person experiential marketing company. Led the development of an innovative automatic T-shirt printing experience and implemented an on-site data collection system using Flowfinity for large retail brands. Planned and produced 30 commercial websites.
Generated client web development and internet marketing initiatives for a start-up e-commerce consultancy in the car rental sector. Managed daily operations, client acquisition, service, and retention. Led entire client project lifecycles and directed remote teams. Implemented SEO, affiliate marketing, email marketing, PPC, and web analytics to drive traffic and measurable ROI.
Education· 9
Certifications and awards
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