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I bring 25 years of client and project management experience across website and application development, e-commerce, SEO, email, social, PPC and affiliate marketing, plus Conversion Rate Optimization (CRO). My passion is leveraging the most effective traffic-generation tactics to drive viewership to world-class websites and online applications. I lead Midfield's dedicated team of developers, designers, internet marketers and content managers, delivering integrated digital strategies that drive results for brands and retailers.…I bring 25 years of client and project management experience across website and application development, e-commerce, SEO, email, social, PPC and affiliate marketing, plus Conversion Rate Optimization (CRO). My passion is leveraging the most effective traffic-generation tactics to drive viewership to world-class websites and online applications. I lead Midfield's dedicated team of developers, designers, internet marketers and content managers, delivering integrated digital strategies that drive results for brands and retailers.

Paul Allison

Web Developer, Digital Marketer, Project Manager, +6

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I bring 25 years of client and project management experience across website and application development, e-commerce, SEO, email, social, PPC and affiliate marketing, plus Conversion Rate Optimization (CRO). My passion is leveraging the most effective traffic-generation tactics to drive viewership to world-class websites and online applications. I lead Midfield's dedicated team of developers, designers, internet marketers and content managers, delivering integrated digital strategies that drive results for brands and retailers.…I bring 25 years of client and project management experience across website and application development, e-commerce, SEO, email, social, PPC and affiliate marketing, plus Conversion Rate Optimization (CRO). My passion is leveraging the most effective traffic-generation tactics to drive viewership to world-class websites and online applications. I lead Midfield's dedicated team of developers, designers, internet marketers and content managers, delivering integrated digital strategies that drive results for brands and retailers.

Available to hire

I bring 25 years of client and project management experience across website and application development, e-commerce, SEO, email, social, PPC and affiliate marketing, plus Conversion Rate Optimization (CRO). My passion is leveraging the most effective traffic-generation tactics to drive viewership to world-class websites and online applications.

I lead Midfield’s dedicated team of developers, designers, internet marketers and content managers, delivering integrated digital strategies that drive results for brands and retailers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Director at Midfield Interactive

May 1, 2015 - Present

Developed a thriving web development and digital marketing division from $0 to over $1,000,000 for a 30-person Experiential Marketing Company. Created innovative projects including an automatic T-Shirt printing experience and an on-site data collection system for large retail consumer brands. Planned and produced over 30 commercial websites.

General Manager at CarRentalExpress.com, INC.

December 31, 2015 - August 1, 2025

Generated client web development and internet marketing initiatives for a start-up e-commerce consultancy in the car rental sector. Managed daily operations, client acquisition, service, and retention. Led entire client project lifecycles and directed remote teams. Implemented SEO, affiliate marketing, email marketing, PPC, and web analytics to drive traffic and measurable ROI.

Digital Director at Internet Experts Grpup (Owner-Operator)

December 31, 2004 - August 1, 2025

Co-founded and led Internet Development and Marketing services. Directed programming and design teams through projects from proposal to implementation. Established sales, development, and delivery processes. Oversaw web hosting services ensuring SLA achievement. Launched a web development subsidiary for independent musicians and served as SEO consultant and subject matter expert.

Digital Director at Midfield Interactive

May 1, 2024 - September 25, 2025

Developed a thriving web development and digital marketing division from $0 to $1,000,000 in annual revenue for a boutique 30-person experiential marketing company. Led the development of an innovative automatic T-shirt printing experience and implemented an on-site data collection system using Flowfinity for large retail brands. Planned and produced 30 commercial websites.

General Manager at CARRENTALEXPRESS.COM, INC.

January 1, 2015 - September 25, 2025

Generated client web development and internet marketing initiatives for a start-up e-commerce consultancy focusing on products and services for the car rental sector. Held full responsibility for daily operations and client acquisition, service, and retention activities, providing leadership to the entire client project lifecycle and directing a remote team of web designers, programmers, and content/marketing specialists. Leveraged SEO, affiliate marketing, email marketing, and PPC to drive traffic and conversions; implemented analytics to measure performance and illustrate ROI; maintained constant communication with executive leadership and stakeholders.

Owner-Operator / Digital Director at Internet Experts Group

January 1, 2004 - September 25, 2025

Co-founded and developed offerings for Internet development and marketing service/consultancy. Led programming and design teams from proposal through implementation, established standardized processes supporting sales, development, and delivery, and oversaw hosting infrastructure to meet SLAs. Drove revenue growth to about $500K in under three years and launched a subsidiary serving independent musicians. Served as an internal and external SEO consultant and subject-matter expert.

Digital Director at Midfield Interactive

May 1, 2024 - September 25, 2025

Led the development of a thriving web development and digital marketing division for a boutique 30-person experiential marketing company. Planned and produced 30 commercial websites, developed innovative automatic T-shirt printing experience, and implemented on-site data collection systems using Flowfinity for large retail brands.

General Manager at CARRENTALEXPRESS.COM, INC.

January 1, 2015 - September 25, 2025

Generated client web development and internet marketing initiatives for a start-up e-commerce consultancy focused on car rental products and services. Managed daily operations, client acquisition, service and retention activities, and directed a remote team of designers, programmers and marketing specialists throughout the project lifecycle.

Owner-Operator at Internet Experts Group

January 1, 2004 - September 25, 2025

Co-founded and delivered internet development and marketing consulting services. Established standardized processes for sales, development and delivery, oversaw hosting infrastructure and SLAs, and launched a subsidiary offering web development for independent musicians; served as internal and external SEO consultant.