I am a dynamic & creative digital expert with an expertise in creative content writing, content creation and influencer marketing with five years of experience in digital marketing. I enjoy bringing stories to life through engaging content and collaborating with influencers and creative professionals. Outside of work, I am passionate about poetry, songwriting, art, books, and aerial yoga. I love exploring new ways to connect with audiences and grow brands across digital platforms. Being a self-published author and founder of an online poetry community allows me to combine my creative talents with my digital marketing skills.

CHRISTINA LOIZOU

I am a dynamic & creative digital expert with an expertise in creative content writing, content creation and influencer marketing with five years of experience in digital marketing. I enjoy bringing stories to life through engaging content and collaborating with influencers and creative professionals. Outside of work, I am passionate about poetry, songwriting, art, books, and aerial yoga. I love exploring new ways to connect with audiences and grow brands across digital platforms. Being a self-published author and founder of an online poetry community allows me to combine my creative talents with my digital marketing skills.

Available to hire

I am a dynamic & creative digital expert with an expertise in creative content writing, content creation and influencer marketing with five years of experience in digital marketing. I enjoy bringing stories to life through engaging content and collaborating with influencers and creative professionals. Outside of work, I am passionate about poetry, songwriting, art, books, and aerial yoga.

I love exploring new ways to connect with audiences and grow brands across digital platforms. Being a self-published author and founder of an online poetry community allows me to combine my creative talents with my digital marketing skills.

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Work Experience

Digital Content Creator at C.A Papaellinas Group / FMCG Department - Food Stuff
January 31, 2024 - August 1, 2025
Initiated and led the Food Stories project, overseeing all aspects from production to social media, influencer collaborations, ad campaigns, content creation and website management. Directed project efforts while coordinating with chefs, studio guests, influencers, videographers, photographers, designers, food stylists etc. Developed and managed the social media presence for brands including TABASCO, La Molisana, St. Dalfour, Pellini, Sacla, Divella, Familia, and Devos & Lemmens. Managed a €400K 4-year budget for digital campaigns & production. Achieved 15M total video views in 3 years.
Digital Lead at C.A Papaellinas Group / Holland & Barrett Cyprus
June 30, 2025 - August 1, 2025
Responsible for brand’s communication, social media content, influencer collaborations, TikTok video creation with Wellness advisors, and 360 campaigns including radio, outdoor, CRM, email, Google Ads, PPC, Meta Ads. Achieved a 92%+ increase in online transactions, a 71%+ increase in ad clicks, and a 74.5%+ increase in social following in 2024 compared to 2023.
Website Creation Project Lead at C.A Papaellinas Group / PharmacyLine
December 31, 2024 - August 1, 2025
Developed website structure and brief, wrote website content, and directed photoshoots & video production.

Education

BSc Business Administration at University of Cyprus
January 1, 2014 - December 31, 2018
MSc Digital Marketing at University of Southampton
January 1, 2018 - December 31, 2019

Qualifications

Certified Digital Marketing Specialist - Social Media (From DMI)
January 1, 2023 - December 31, 2023
TikTok 101 Course Certificate
January 1, 2023 - December 31, 2023
AI in Digital Marketing Certificate (From DMI)
January 1, 2023 - December 31, 2023

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Wholesale & Distribution