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I'm a strategic marketing leader with more than seven years of experience in CRM, marketing automation, and omnichannel customer journeys across B2C and B2B. I excel at guiding cross-functional teams, coaching talent, and implementing data-driven strategies that boost customer engagement and lifetime value. I have led campaigns across paid media, email, SMS, and content across global markets (Pakistan, Sweden, UK, USA). I build scalable workflows and agile processes to speed delivery, optimize collaboration, and drive measurable growth. I enjoy turning insights into action and helping brands grow sustainably.…I'm a strategic marketing leader with more than seven years of experience in CRM, marketing automation, and omnichannel customer journeys across B2C and B2B. I excel at guiding cross-functional teams, coaching talent, and implementing data-driven strategies that boost customer engagement and lifetime value. I have led campaigns across paid media, email, SMS, and content across global markets (Pakistan, Sweden, UK, USA). I build scalable workflows and agile processes to speed delivery, optimize collaboration, and drive measurable growth. I enjoy turning insights into action and helping brands grow sustainably.

Syed Sohail Abbas

Digital Marketer, Social Media Manager, Content Creator, +2

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I'm a strategic marketing leader with more than seven years of experience in CRM, marketing automation, and omnichannel customer journeys across B2C and B2B. I excel at guiding cross-functional teams, coaching talent, and implementing data-driven strategies that boost customer engagement and lifetime value. I have led campaigns across paid media, email, SMS, and content across global markets (Pakistan, Sweden, UK, USA). I build scalable workflows and agile processes to speed delivery, optimize collaboration, and drive measurable growth. I enjoy turning insights into action and helping brands grow sustainably.…I'm a strategic marketing leader with more than seven years of experience in CRM, marketing automation, and omnichannel customer journeys across B2C and B2B. I excel at guiding cross-functional teams, coaching talent, and implementing data-driven strategies that boost customer engagement and lifetime value. I have led campaigns across paid media, email, SMS, and content across global markets (Pakistan, Sweden, UK, USA). I build scalable workflows and agile processes to speed delivery, optimize collaboration, and drive measurable growth. I enjoy turning insights into action and helping brands grow sustainably.

Available to hire

I’m a strategic marketing leader with more than seven years of experience in CRM, marketing automation, and omnichannel customer journeys across B2C and B2B. I excel at guiding cross-functional teams, coaching talent, and implementing data-driven strategies that boost customer engagement and lifetime value.

I have led campaigns across paid media, email, SMS, and content across global markets (Pakistan, Sweden, UK, USA). I build scalable workflows and agile processes to speed delivery, optimize collaboration, and drive measurable growth. I enjoy turning insights into action and helping brands grow sustainably.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Swedish

Intermediate

Work Experience

Digital Marketing & Communications Specialist at SDPI Pakistan

December 31, 2025 - August 1, 2025

Managed various projects for UN, WHO, Danish Embassy, British High Commission, and European Union. Increased website traffic by 80% through SEO, PPC, and content marketing. Boosted social media engagement by 50%, increased leads by 50% through optimized campaigns and CRM tools. Improved email marketing open rates by 60%. Oversaw content strategy resulting in 50% audience growth. Increased ad ROI by 40%, optimized budget allocation, and maintained campaign ROAS.

Growth Marketing Manager at Family Urgent Care

January 1, 2022 - Present

Executed digital marketing strategies including paid, email, and landing page channels. Achieved a 35% increase in lead conversions. Optimized campaigns on Meta Ads and Google Ads consistently realizing a 5.2:1 ROAS. Managed CRM systems for targeted segmentation and lifecycle marketing. Coordinated A/B testing to improve email open rates by 60%. Collaborated with content and design teams for high-performing localized ad content.

Social Media & Marketing Manager at Mayor of Islamabad

December 31, 2021 - August 1, 2025

Grew social media interactions, followers, and community engagement by approximately 50-60%. Increased website visits by 70% through organic and paid social efforts. Achieved a 65:1 ROAS on paid campaigns, maximizing marketing budget efficiency while revamping the online presence.

Marketing & Communications Manager at Chief Commissioner Islamabad

December 31, 2020 - August 1, 2025

Increased brand visibility through digital campaigns, PR, and media outreach by 30%. Led media campaigns improving outreach by 40%, managed crisis communication enhancing public trust by 45%, and improved content performance and team efficiency significantly.

Marketing & Communications Manager at CDA Islamabad

December 31, 2020 - August 1, 2025

Enhanced brand awareness by 60% and engagement metrics including social interactions, email open rates, and web traffic by 65%. Improved audience engagement and secured a 45% increase in positive media placements. Optimized marketing budget for a 70% return on investment.

Marketing & CRM Consultant at Hello Doctor

December 31, 2021 - August 1, 2025

Supported marketing automation with Salesforce and Mailchimp. Executed growth strategies across SMS, email, and search channels increasing patient retention by 25%. Created dashboard reports, managed social media content, and collaborated with creative teams to align CRM messaging.

Head of Digital Marketing at Greentech Glassworks

December 31, 2024 - August 1, 2025

Developed full-funnel paid strategies on Google, YouTube, and Meta. Improved lead generation by 40%, led performance analysis, managed paid media budgets aligned with growth targets, and executed lifecycle-based email campaigns to boost conversion and retention.

Marketing Specialist at UHA Solutions

December 31, 2025 - August 1, 2025

Aimed for achieving ROAS of 4:1 and CTR above 2.5% for paid campaigns targeting the Swedish market. Focused on increasing qualified website traffic by 25% year-over-year, improving email open rates by 15%, and maintaining CRM lead response times under 24 hours. Managed local digital campaign delivery and social media campaigns focused on financial literacy.

Marketing & Communications Manager at Islamabad City Government

December 31, 2021 - October 22, 2025

Led social media strategy and marketing efforts for the city, achieving 50% growth in likes, shares, comments, and overall interactions across platforms; revamped online presence and follower growth by 50%. Managed cross-functional teams and data-driven campaigns.

Head of Digital Marketing at Green Tech Glassworks

December 31, 2024 - October 22, 2025

Developed full-funnel paid strategies across Google Ads, YouTube, and Meta; owned paid media budget and aligned spend to monthly growth targets; improved lead generation by 40% through UX adjustments and funnel segmentation; achieved a strong ROAS.

CRM & Digital Marketing Manager at Hello Doctor / Telecoms Projects

December 31, 2021 - October 22, 2025

Supported marketing automation and personalized campaign flows using Salesforce and Mailchimp; executed growth strategies across SMS, email, and search channels; improved patient retention and engagement.

Marketing & CRM Lead at Marginalen Financial Services

December 31, 2025 - October 22, 2025

Led marketing and CRM initiatives in Sweden; built data-driven campaigns across paid and organic channels; aligned cross-functional teams to business goals.