I am an experienced SEO Specialist with over 5 years of optimizing organic search rankings and driving website traffic. I have a strong background in developing and implementing effective SEO strategies aligned with the latest industry trends and Google algorithms. I'm skilled in on-page, off-page, and technical SEO, with a proven track record of delivering measurable results. I enjoy collaborating with teams to enhance online presence and business growth through SEO excellence. I'm passionate about keyword research, content optimization, performance analysis, and improving user experience to boost conversions and local search visibility. I'm dedicated to continuously learning and adapting to new SEO strategies to help brands achieve online organic growth success.

I am an experienced SEO Specialist with over 5 years of optimizing organic search rankings and driving website traffic. I have a strong background in developing and implementing effective SEO strategies aligned with the latest industry trends and Google algorithms. I'm skilled in on-page, off-page, and technical SEO, with a proven track record of delivering measurable results. I enjoy collaborating with teams to enhance online presence and business growth through SEO excellence. I'm passionate about keyword research, content optimization, performance analysis, and improving user experience to boost conversions and local search visibility. I'm dedicated to continuously learning and adapting to new SEO strategies to help brands achieve online organic growth success.

Available to hire

I am an experienced SEO Specialist with over 5 years of optimizing organic search rankings and driving website traffic. I have a strong background in developing and implementing effective SEO strategies aligned with the latest industry trends and Google algorithms. I’m skilled in on-page, off-page, and technical SEO, with a proven track record of delivering measurable results.

I enjoy collaborating with teams to enhance online presence and business growth through SEO excellence. I’m passionate about keyword research, content optimization, performance analysis, and improving user experience to boost conversions and local search visibility. I’m dedicated to continuously learning and adapting to new SEO strategies to help brands achieve online organic growth success.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

SEO LEAD at Selteq IT Solution
April 1, 2024 - Present
Developed project strategies based on the latest SEO trends and Google updates. Improved website user experience to reduce bounce rates and increase conversions. Addressed technical SEO issues including indexing, crawling, structured data, and core web vitals. Collaborated with content team to produce SEO-optimized articles and blog posts. Produced periodic website performance reports and analyzed them for further improvements. Initiated the development of a comprehensive SEO strategy tailored to Selteq's goals and market. Launched an SEO audit to identify immediate areas for optimization.
SEO ANALYST at 11 Plus Tutoring
April 30, 2024 - August 1, 2025
Led the 11 Plus Tutoring project from scratch with a comprehensive SEO strategy. Collaborated with the web development team to ensure SEO best practices. Implemented the E.E.A.T strategy for user and search engine trust and conversion rates. Managed the Google My Business profile and achieved high rankings with various potential keywords. Achieved first-page Google rankings for 70% of targeted keywords within one year. Enhanced conversion rate by 35% through strategic SEO and CRO practices. Improved local search visibility resulting in 50% increase in local search traffic and 70% rise in customer inquiries.
SEO TEAM LEAD at DevVortex
November 30, 2021 - August 1, 2025
Managed a small SEO and content team, developing and executing a winning SEO strategy. Ensured SEO best practices were implemented with the web development team. Executed off-page SEO by creating backlinks from influencers and niche-relevant sites. Audited and created various SEO roadmaps and implemented A/B testing. Improved rankings for 60% of targeted keywords, resulting in a 120% increase in organic traffic within 14 months.
OFF-PAGE SEO SPECIALIST at Konext.co
January 31, 2020 - August 1, 2025
Worked under expert outreach and off-page SEO managers, learning blogger outreach techniques. Created backlinks for a SAAS website (XnSpy) by reaching out to niche-relevant quality blogging sites. Negotiated guest post deals with influencer bloggers and niche-relevant guest post sites. Analyzed keyword performance and generated performance reports. Acquired over 300 high-quality backlinks for the SAAS website within one year. Improved ranking of 70% of targeted keywords, contributing to a 100% increase in organic traffic.
SEO JUNIOR at Egor Technologies
January 31, 2019 - August 1, 2025
Assisted senior SEOs and developed SEO skills such as keyword research, backlinks, and citations. Learned SEO audits, report creation, and operation of various SEO tools. Scheduled social media posts and monitored their analytics. Acquired over 300 high-quality backlinks for the SAAS website within one year. Improved ranking of 70% of targeted keywords, contributing to a 100% increase in organic traffic.

Education

Bachelor of Business Administration (BBA) at Punjab University, Lahore
January 1, 2016 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Education, Media & Entertainment, Retail