Available to hire
I help B2C brands grow fast using data-driven strategies and creative that converts.
I have experience managing over $100K per month in Meta ads spend, focusing on performance, profitability, and smart growth. From improving ROAS to reducing CPA and testing high-converting creatives, I help brands turn paid media into long-term revenue. I don’t just run ads— I act as a growth partner, using data to make informed decisions that push your business forward.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Bulgarian
Fluent
English
Fluent
Work Experience
Digital Marketing Specialist at S-Digital
September 1, 2023 - PresentResponsible for managing Google Ads campaigns, social media management, media management, campaign analytics, and marketing strategy. Tasks included market research, email marketing, market planning, performance marketing, pay-per-click (PPC) campaign planning and management, social media marketing, and sales & marketing activities.
Marketing & Advertising Specialist at Logicall Bulgaria
August 31, 2023 - August 2, 2025Managed Facebook ads, Google ads, email marketing, content marketing, pay-per-click (PPC) advertising, influencer partnerships, campaign strategy and content creation.
PPC Specialist at Digital Expert
June 30, 2023 - August 2, 2025Handled uploading and managing Facebook ads and Google ads campaigns, as well as analytics of the results.
QA Specialist at XPL
April 30, 2023 - August 2, 2025Improved the quality of work in casino gaming rooms by scheduling and supervising managers.
Freelance Marketing Manager at Freelance
April 1, 2023 - PresentManaged $50,000–$90,000 in monthly ad spend on Meta platforms, consistently achieving outstanding returns. Delivered a 2.1–2.5x ROAS for a cosmetics client with $30,000–$40,000 spend. Generated 600–800 leads monthly at a cost of $1.93–$2.12 per lead in a niche market. Increased company revenue by 30% through strategic campaign optimizations and data-driven insights, allocating 30% budget to testing and 70% to scaling proven campaigns. Used customer data analysis to craft personalized campaigns for better targeting, efficiency, and smarter decisions.
Marketing Specialist at Etha Official
August 31, 2024 - August 2, 2025Handled planning and management of social media and multiple marketing projects. Coordinated and organized marketing team to keep operations smooth. Analyzed data to drive strategic decisions and overall marketing strategy. Collaborated effectively with team members and stakeholders to execute campaigns. Continuously sought optimization opportunities and implemented best practices.
Digital Marketing Specialist at WOW TEA
April 30, 2024 - August 2, 2025Specialized in PPC campaign optimization for Facebook and Google Ads.
Marketing Specialist at Logicall Bulgaria
August 31, 2023 - August 2, 2025Managed Facebook ads, Google ads, Google Analytics, and content creation tasks.
PPC at Digital Expert
May 31, 2023 - August 2, 2025Published and optimized Facebook and Google ads campaigns and used Google Analytics to analyze results.
Freelance Marketing Manager at Freelance
April 1, 2023 - PresentManaging between $50,000 to $90,000 in monthly Meta ads spend, consistently delivering strong ROAS and lead generation. Key achievements include generating 2.1–2.5x ROAS for a cosmetics client with $30,000–$40,000 spend and achieving 600–800 leads monthly at low cost per lead ($1.93–$2.12). Increased company revenue by 30% through strategic optimization and data-driven campaign management.
Marketing Specialist at Etha Official
August 31, 2024 - August 2, 2025Responsible for social media planning and management, handling multiple projects, coordinating marketing team activities, analyzing data to inform strategy, collaborating with stakeholders to execute campaigns, and implementing continuous improvements for optimization.
Digital Marketing Specialist at WOW TEA
April 30, 2024 - August 2, 2025Specialized in PPC management and optimization of Facebook and Google ads campaigns to drive digital marketing performance.
Marketing Specialist at Logicall Bulgaria
August 31, 2023 - August 2, 2025Managed Facebook ads, Google ads, performed Google Analytics, and created content to support marketing initiatives.
PPC at Digital Expert
May 31, 2023 - August 2, 2025Published and optimized campaigns on Facebook and Google ads, and analyzed campaign performance data.
Human Quality Control Specialist at XPL
April 30, 2023 - August 2, 2025Freelance Marketing Manager at Freelance
April 1, 2023 - PresentManage $50,000–$90,000 in monthly Meta ad spend, delivering outstanding returns such as 2.1–2.5x ROAS in cosmetics niche and generating 600–800 leads monthly at very low cost. Increased company revenue by 30% via strategic campaign optimizations and data-driven insights by rigorously testing and scaling campaigns and using advanced data analysis.
Marketing Specialist at Etha Official
August 1, 2024 - August 21, 2025Planned and managed social media projects, coordinated marketing teams, analyzed data to influence overall marketing strategy, collaborated closely with stakeholders, and pursued continuous improvement through optimizations and best practices.
Digital Marketing Specialist at WOW TEA
April 1, 2024 - August 21, 2025Specialized in PPC and optimized Facebook and Google ads campaigns to improve campaign performance and results.
Marketing Specialist at Logicall Bulgaria
August 1, 2023 - August 21, 2025Managed Facebook ads, Google ads campaigns, utilized Google Analytics, and created digital content to support marketing efforts.
Digital Expert PPC at Digital Expert
May 1, 2023 - August 21, 2025Published and optimized campaigns on Facebook and Google ads platforms, performed Google analytics to evaluate campaign results.
Human Quality Control Specialist at XPL
April 1, 2023 - August 21, 2025Conducted quality control tasks for the company.
Marketing Specialist at WOW TEA
August 1, 2024 - October 2, 2025Managed Google Ads, social media management, media management, campaign analytics, marketing strategy, market research, digital marketing, email marketing, and advertising.
PPC Specialist at Logicall Bulgaria
July 2, 2023 - October 2, 2025Facebook ads, Google ads, email marketing, content marketing, pay-per-click advertising, influencer partnerships, and more. Campaign strategy and content creation.
Marketing Consultant at Remote / Freelance
August 1, 2024 - PresentUploading campaigns (Facebook Ads, Google Ads) and analytics the results. Marketing consultant delivering data-driven strategies; working with clients to optimize paid media.
Marketing Specialist at Logical Bulgaria
July 1, 2023 - October 2, 2025May 2023 to July 2023: Facebook ads, Google ads, social media management, media management, campaign analytics, marketing strategy, market research, digital marketing, email marketing, funnel planning, performance marketing, PPC, marketing campaign plans, campaign management, social media marketing, and sales & marketing.
Marketing Specialist at WOW Tea
August 2, 2024 - October 2, 2025Aug 2023 to Aug 2024: Facebook ads, Google ads, social media management, media management, campaign analytics, marketing strategy, market research, digital marketing, email marketing, market planning, performance marketing, PPC, marketing campaign plans, campaign management, social media marketing, and sales & marketing.
Marketing Consultant at Freelancer
August 2, 2024 - PresentGrowth-focused digital marketing consultancy for B2C brands, delivering data-driven strategies and paid media optimization to drive long-term revenue.
Education
Bachelor's degree at South-West University "Neofit Rilski"
September 1, 2021 - August 2, 2025Professional at ПГИМ “Йордан Захариев”
September 1, 2015 - May 31, 2020College at SoftUni
January 1, 2020 - April 30, 2020Marketing at Software University (SoftUni)
September 1, 2022 - November 30, 2023Marketing at Software University (SoftUni)
September 1, 2022 - November 30, 2023Marketing at Software University (SoftUni)
September 1, 2022 - November 1, 2023Bachelor's Degree in Marketing at Neofit Rilski University (Blagoevgrad, Bulgaria)
January 11, 2030 - January 1, 2025Digital Marketing Certificate at SoftUni
January 1, 2024 - October 2, 2025Bachelor's Degree in Marketing at Neofit Rilski University, Blagoevgrad, Bulgaria
January 11, 2030 - January 1, 2025Digital Marketing Course at SoftUni, Sofia, Bulgaria
January 11, 2030 - January 1, 2024Qualifications
3rd degree of professional qualification for a financier
January 11, 2030 - August 2, 2025SEO course
January 11, 2030 - August 2, 2025Google ads course
January 11, 2030 - August 2, 2025Content marketing course
January 11, 2030 - August 2, 2025Google analytics
January 11, 2030 - August 2, 2025E-mail marketing
January 11, 2030 - August 2, 2025SMMA
January 11, 2030 - August 2, 2025Digital Marketing Certificate
January 11, 2030 - October 2, 2025Bachelor's Degree in Marketing
January 11, 2030 - January 1, 2025PGIM
January 1, 2020 - October 2, 2025Digital Marketing Certificate
January 1, 2024 - October 2, 2025Industry Experience
Software & Internet, Professional Services, Gaming, Retail, Other, Consumer Goods, Media & Entertainment, Education
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