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Hi, I'm Joel Lee, a passionate copywriter dedicated to empowering businesses with the power of compelling storytelling and creative concepts. I've had the opportunity to work with some great brands like Samsung, GuocoLand, and OCBC Bank, crafting impactful advertising collaterals across various platforms including social media and TV. I'm a team player who enjoys collaborating with art directors, creative strategists, and managing directors to bring ideas to life. I love developing unique brand stories and identity that truly connect with both niche and mass-market audiences. When I'm not writing, you can find me playing football or futsal!…Hi, I'm Joel Lee, a passionate copywriter dedicated to empowering businesses with the power of compelling storytelling and creative concepts. I've had the opportunity to work with some great brands like Samsung, GuocoLand, and OCBC Bank, crafting impactful advertising collaterals across various platforms including social media and TV. I'm a team player who enjoys collaborating with art directors, creative strategists, and managing directors to bring ideas to life. I love developing unique brand stories and identity that truly connect with both niche and mass-market audiences. When I'm not writing, you can find me playing football or futsal!

Joel Lee

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Hi, I'm Joel Lee, a passionate copywriter dedicated to empowering businesses with the power of compelling storytelling and creative concepts. I've had the opportunity to work with some great brands like Samsung, GuocoLand, and OCBC Bank, crafting impactful advertising collaterals across various platforms including social media and TV. I'm a team player who enjoys collaborating with art directors, creative strategists, and managing directors to bring ideas to life. I love developing unique brand stories and identity that truly connect with both niche and mass-market audiences. When I'm not writing, you can find me playing football or futsal!…Hi, I'm Joel Lee, a passionate copywriter dedicated to empowering businesses with the power of compelling storytelling and creative concepts. I've had the opportunity to work with some great brands like Samsung, GuocoLand, and OCBC Bank, crafting impactful advertising collaterals across various platforms including social media and TV. I'm a team player who enjoys collaborating with art directors, creative strategists, and managing directors to bring ideas to life. I love developing unique brand stories and identity that truly connect with both niche and mass-market audiences. When I'm not writing, you can find me playing football or futsal!

Available to hire

Hi, I’m Joel Lee, a passionate copywriter dedicated to empowering businesses with the power of compelling storytelling and creative concepts. I’ve had the opportunity to work with some great brands like Samsung, GuocoLand, and OCBC Bank, crafting impactful advertising collaterals across various platforms including social media and TV.

I’m a team player who enjoys collaborating with art directors, creative strategists, and managing directors to bring ideas to life. I love developing unique brand stories and identity that truly connect with both niche and mass-market audiences. When I’m not writing, you can find me playing football or futsal!

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Language

English

Fluent

Work Experience

Copywriter at Cheil Singapore RHQ

September 30, 2024 - August 2, 2025

Worked on local and regional Samsung advertising collaterals across Google, Facebook, and YouTube. Collaborated closely with Studio and Art departments on ideation, copywriting, and proofreading. Conceptualised themes and tentative copy for non-Samsung pitches. Designated copywriter for Wing Joo Loong account, developing tactical and social advertising with senior creative leadership.

Copywriter at Cheil Singapore RHQ

September 30, 2024 - August 2, 2025

Worked on local and regional Samsung advertising collaterals across popular platforms including Google, Facebook and YouTube. Performed ideating, copywriting and proofreading tasks in tandem with Studio and Art departments. Conceptualised overarching themes and tentative copy for non-Samsung related pitches. Designated copywriter on Wing Joo Loong account, ideating and executing tactical and social advertising alongside Managing Director, Creative Director, and Art Director.

Copywriter at Farmwork Pte Ltd

September 30, 2023 - August 2, 2025

Assisted creative strategist across multiple projects with copywriting tasks. Partnered graphic designers for A&P work involving conceptualisation, copywriting, and proofreading. Collaborated with Senior Wayfinding Designer on wayfinding signage assignments. Key accounts included CEL Development, Perennial Holdings, OCBC Bank, and Pao Huei Construction.

Copywriter at Farmwork Pte Ltd

September 30, 2023 - August 2, 2025

Assisted Creative Strategist in copy-related tasks for multiple projects and inter-departments. Collaborated with Graphic Designers in A&P work including conceptualisation, copywriting, and proofreading. Partnered Senior Wayfinding Designer in proposing and executing wayfinding signages. Key accounts included CEL Development, Perennial Holdings Private Limited, OCBC Bank and Pao Huei Construction.

Copywriter at MAG Pte Ltd

October 31, 2022 - August 2, 2025

Secured key accounts within six months including GuocoLand Singapore, Frasers Property, and Ho Bee Land. Sole copywriter handling major accounts such as Shaw Realty Group, Amara Holdings, and Dairy Farm International. Responsibilities included copywriting and proofreading for multiple advertising channels, scriptwriting for TVCs, and developing distinctive brand stories and identities. Contributed to pitches and managed additional clients like Wisteria Mall and ComfortDelGro Engineering.

Copywriter at MAG Pte Ltd

October 31, 2022 - August 2, 2025

Clinched key accounts with GuocoLand Singapore, Frasers Property, and Ho Bee Land within first 6 months. Sole copywriter on a seasoned team handling prominent accounts including Shaw Realty Group, Amara Holdings, Hoi Hup Group, and others. Responsibilities included copywriting and proofreading advertising collaterals such as brochures, print ads, EDMs, and social media campaigns. Scriptwriting for TVCs to generate pre-launch interest. Developed brand stories and messaging, and conceptualised overarching concepts for pitches.

Copywriter at Grid Pte Ltd

June 30, 2021 - August 2, 2025

Coordinated and executed marketing campaigns on activations, out-of-home, print, and digital platforms. Created and proofread copy for clients including Medicacorp, SG Enable, Gilead, Bayer Singapore and Kimberly-Clark. Maintained social platforms with concise Instagram posts and LinkedIn updates.

Copywriter at Grid Pte Ltd

June 30, 2021 - August 2, 2025

Coordinated and executed marketing campaigns alongside managing director, art directors and suits across multiple platforms including activations, out-of-home, print, and digital media. Conceptualised, copywrote, and proofread for key accounts including Medicacorp, SG Enable, Gilead, Bayer Singapore, and Kimberly-Clark. Maintained company’s social platforms through succinct Instagram posts and informative LinkedIn updates.

Copywriter at Avernor

January 31, 2021 - August 2, 2025

Edited and proofread Kickstarter campaign for a local watch brand achieving 100% funding in 2 hours. Crafted engaging landing page copy with consistent tone and effective CTAs. Produced SEO-optimized website/blog articles to improve online visibility and Google ranking. Collaborated with project managers and digital marketers on Facebook marketing campaigns.

Copywriter at Avernor

January 31, 2021 - August 2, 2025

Edited and proofread Kickstarter project for local watch brand OSO that achieved 100% funding in 2 hours. Crafted copies for landing pages to drive web traffic with engaging headers and consistent tone. Generated SEO-optimised articles to elevate Google Search ranking. Worked with project managers and digital marketers on Facebook marketing campaigns for client projects.

Intern Copywriter at Trinax Pte Ltd

September 30, 2019 - August 2, 2025

Produced UX/UI copy for creative technology collaterals including VR/AR consoles, interactive photobooths, and wayfinding systems. Wrote project summaries and industry blog posts. Coordinated with designers, developers, and sales teams providing writing and editing support.

Intern Copywriter at Trinax Pte Ltd

September 30, 2019 - August 2, 2025

Created copy for UX/UI interfaces incorporated into creative technology collaterals such as VR/AR game consoles and interactive photobooths. Wrote project write-ups and blog articles covering industry-related topics. Liaised across departments providing writing and editing support.

Freelance Writer at AffinityMotions

June 30, 2019 - August 2, 2025

Collaborated with property agents on marketing and promotional videos. Curated property details and research nearby amenities to create compelling content.

Freelance Writer at AffinityMotions

June 30, 2019 - August 2, 2025

Liaised with property agents for marketing and promotional videos, curated property information and selling points, and researched nearby amenities to support promotional efforts.