I am a digital marketing professional with experience managing and optimizing multi-channel campaigns, from paid social media to organic media management. I enjoy analyzing data and using insights to improve campaign performance, and I have a background in team management and workflow development to boost efficiency. With a passion for combining creativity and analytics, I’ve worked with diverse clients including luxury ecommerce and coaching brands. My education at the London School of Economics and Google has equipped me with strong skills in digital marketing strategy, analytics, and campaign optimisation. I’m comfortable working with tools like Excel, Google Analytics, and Looker Studio, and I strive to create data-driven marketing plans that align with business goals and customer journeys.

Zunaira Nasir

I am a digital marketing professional with experience managing and optimizing multi-channel campaigns, from paid social media to organic media management. I enjoy analyzing data and using insights to improve campaign performance, and I have a background in team management and workflow development to boost efficiency. With a passion for combining creativity and analytics, I’ve worked with diverse clients including luxury ecommerce and coaching brands. My education at the London School of Economics and Google has equipped me with strong skills in digital marketing strategy, analytics, and campaign optimisation. I’m comfortable working with tools like Excel, Google Analytics, and Looker Studio, and I strive to create data-driven marketing plans that align with business goals and customer journeys.

Available to hire

I am a digital marketing professional with experience managing and optimizing multi-channel campaigns, from paid social media to organic media management. I enjoy analyzing data and using insights to improve campaign performance, and I have a background in team management and workflow development to boost efficiency. With a passion for combining creativity and analytics, I’ve worked with diverse clients including luxury ecommerce and coaching brands.

My education at the London School of Economics and Google has equipped me with strong skills in digital marketing strategy, analytics, and campaign optimisation. I’m comfortable working with tools like Excel, Google Analytics, and Looker Studio, and I strive to create data-driven marketing plans that align with business goals and customer journeys.

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Work Experience

Digital Delivery Manager at BlueTiger Marketing
May 31, 2024 - August 2, 2025
Weekly analysis on campaigns using Excel, Meta reports, Quantcast Reports, Google Ads reports, Looker Studio and Tableau. Campaign optimisations based on performance, overseeing and checking executive work. Team management, workflow development, team training to increase efficiency.
Digital Traffic Executive at BlueTiger Marketing
September 30, 2023 - August 2, 2025
B2B and B2C campaign set ups and optimisations. Weekly campaign tracking and optimisations with Excel and use of Google Analytics.
Digital Marketer at Freelance
February 1, 2021 - Present
Clients such as Coaches, Luxury E-commerce, Photographers. Organic digital media management, Paid social marketing, primarily Meta and Reporting based on Google Analytics, Meta Analytics and raw data.
Self-Run Small Business Owner at Wax and Ink
July 31, 2022 - August 2, 2025
Organic and Paid social media marketing, Painter and Stationery designer, Featured in February 2022 British Vogue.
Digital Delivery Manager at BlueTiger Marketing, UK
May 31, 2024 - August 2, 2025
Performed weekly analysis on campaigns using Excel, Meta reports, Quantcast Reports, Google Ads reports, Looker Studio, and Tableau. Responsible for campaign optimizations based on performance and overseeing executive work. Managed the team, developed workflows, and conducted team training to increase efficiency.
Digital Traffic Executive at BlueTiger Marketing, UK
September 30, 2023 - August 2, 2025
Set up and optimized B2B and B2C campaigns. Conducted weekly campaign tracking and optimizations with Excel and Google Analytics.
Digital Marketer at Freelance, UK
February 1, 2021 - Present
Managed digital marketing for clients such as coaches, luxury e-commerce, and photographers. Focused on organic digital media management, paid social marketing primarily on Meta, and reporting using Google Analytics, Meta Analytics, and raw data.
Self-Run Small Business Owner at Wax and Ink, UK
July 31, 2022 - August 2, 2025
Managed organic and paid social media marketing. Also worked as a painter and stationery designer. Featured in the February 2022 issue of British Vogue.
Digital Delivery Manager at BlueTiger Marketing
May 31, 2024 - August 2, 2025
Performed weekly analysis on campaigns using Excel, Meta reports, Quantcast Reports, Google Ads reports, Looker Studio and Tableau. Optimized campaigns based on performance data, overseeing and reviewing executive work. Managed the team, developed workflows, and provided team training to increase efficiency.
Digital Traffic Executive at BlueTiger Marketing
September 30, 2023 - August 2, 2025
Set up and optimized B2B and B2C campaigns. Conducted weekly campaign tracking and optimisation using Excel and Google Analytics.
Digital Marketer at Freelance
February 1, 2021 - Present
Managed organic digital media and paid social marketing campaigns, primarily on Meta platforms. Reported on campaign performance using Google Analytics, Meta Analytics, and raw data. Served clients including coaches, luxury ecommerce brands, and photographers.
Self-Run Small Business at Wax and Ink
July 31, 2022 - August 2, 2025
Handled organic and paid social media marketing activities. Created paintings and designed stationery. Featured in British Vogue in February 2022.

Education

Secondary School Diploma at Canada
January 1, 2015 - December 31, 2015
Certificate at London School of Economics
January 1, 2023 - December 31, 2023
Secondary School Diploma at Canada
January 1, 2012 - December 31, 2014
Secondary School Diploma at Canada
January 1, 2015 - December 31, 2018

Qualifications

LSE Digital Marketing Strategy & Analytics Career Accelerator
January 11, 2030 - August 2, 2025
Digital Marketing Certificate
January 11, 2030 - August 2, 2025
Digital Marketing Certificate
January 11, 2030 - August 2, 2025
LSE Digital Marketing Strategy & Analytics Career Accelerator
January 1, 2023 - December 31, 2023
LSE Digital Marketing Strategy & Analytics Career Accelerator
January 11, 2030 - August 2, 2025
Digital Marketing Certificate
January 11, 2030 - August 2, 2025

Industry Experience

Professional Services, Retail, Media & Entertainment, Software & Internet, Consumer Goods