Available to hire
Hi, I’m a dynamic Marketing Strategist with 4 years of experience across B2C and B2B, specializing in omnichannel campaigns and SMS/MMS marketing. I excel at designing and executing multi-channel strategies, collaborating across sales, product, and marketing teams to drive upsells and improve performance.
I love staying ahead of industry trends, turning data into actionable insights, and delivering practical training to clients and internal teams. I’ve planned and executed campaigns that attracted key clients and boosted revenue, while maintaining a strong focus on client satisfaction and relationship-building.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Paid Media Specialist at SMARTe
November 30, 2022 - August 2, 2025Developed and implemented quality paid advertising and Pay Per Click (PPC) campaigns for leading B2B clients. Created 3-month growth plans to identify new opportunities for client growth. Conducted continual optimization of campaigns to achieve best results using data analysis and performance metrics. Planned a B2B marketing plan that attracted 3 major clients, boosting company revenue by 7% in the first quarter. Created compelling ad copy and messaging hooks based on consumer behavior insights. Reported on key performance metrics including traffic, conversions, and user engagement.
Digital Marketing Analyst at True Influence
February 28, 2022 - August 2, 2025Developed strategic campaign structures based on client goals and budgets. Analyzed campaign performance using advanced analytical and numerical skills, continuously improving results. Leveraged Tableau for data visualization and analytics, transforming complex data into actionable insights to enable more informed decision-making and improve campaign performance by 8%. Supported the account management team in the development and execution of B2B marketing campaigns.
Digital Marketing Associate at Homzhub
April 30, 2021 - August 2, 2025Spearheaded paid advertising strategies for B2C real estate campaigns incorporating cross-channel delivery and creative marketing tactics. Managed multiple client accounts (7-10) in a fast-paced environment, consistently meeting deadlines and delivering high-quality results. Developed and managed multi-channel campaigns with measurable results. Used data analysis to drive continual improvements in campaign performance. Facilitated client communications, translating business objectives into successful paid advertising strategies. Led Facebook and Google ad campaigns with A/B testing, increasing lead generation within budget.
Digital Marketing Intern at Alive Tech Services
December 31, 2019 - August 2, 2025Acquired comprehensive knowledge in SEO tactics focusing on on-page and off-page optimization, mastering keyword research and planning to enhance website visibility and ranking. Embedded SEO best practices within blog content creation, keyword research, and created optimized ads and social media content through A/B testing.
Campaign Specialist at SMARTe
November 1, 2022 - October 10, 2025Guided and supported omnichannel marketing campaigns including email, social, paid search, and onsite personalization; collaborated with sales and account management to upsell/cross-sell SMARTe's services; monitored industry trends to keep campaigns competitive; built strong client relationships; provided feedback to product/development teams. Planned a B2B marketing plan that attracted 3 major clients, boosting company revenue by 7% in the first quarter.
Digital Marketing Strategist at True Influence
February 1, 2022 - October 10, 2025Delivered omnichannel marketing strategies; created and delivered training sessions on best practices; analyzed marketing performance data and translated insights into strategic decisions; collaborated with sales and account management to identify upsell opportunities; leveraged Tableau for data visualization to improve campaign performance by 8%.
Digital Marketing Assistant at Homzhub
April 1, 2021 - October 10, 2025Developed and implemented integrated marketing campaigns across SMS, email, social media, and paid search; managed 7-10 client accounts; conducted market research; provided training to the sales team on new tools; monitored campaign performance and refined tactics using data-driven insights; led Facebook and Google ad campaigns with A/B testing to generate leads within budget constraints.
Digital Marketing Intern at Alive Tech Services
December 1, 2019 - October 10, 2025Gained knowledge in SEO tactics (on-page and off-page), keyword research, blog content optimization, and optimized ads/social content through A/B testing.
JIT Campaign Specialist at SMARTe
November 30, 2022 - October 10, 2025Provide guidance and support to clients on the development and execution of omnichannel marketing campaigns, including email, social, paid search, and onsite personalization. Collaborate with sales and account management teams to identify opportunities for upselling and cross-selling SMARTe's services. Monitor industry trends and best practices to ensure clients' marketing strategies remain competitive and up-to-date. Develop and maintain strong relationships with clients, providing exceptional customer service and support. Work closely with product and development teams to provide feedback and insights on customer needs and feature requests. Planned a B2B marketing plan that attracted 3 major clients, boosting company revenue by 7% in the first quarter.
Digital Marketing Associate at Homzhub
April 1, 2021 - October 10, 2025Developed and implemented integrated marketing campaigns across various channels, including SMS, email, social media, and paid search. Focused on enhancing customer engagement and conversion through personalized marketing strategies. Juggled multiple client accounts (7-10) in a fast-paced environment, consistently meeting client deadlines and delivering high-quality results. Conducted market research to identify trends and opportunities, adjusting campaigns accordingly. Provided training and support to the sales team on new marketing tools and strategies. Monitored and reported on campaign performance, utilizing data-driven insights to refine tactics. Managed social media channels and created email marketing campaigns to enhance brand awareness and customer retention. Led Facebook and Google ad campaigns (organic/paid) with A/B testing, increasing lead generation while adhering to budget constraints.
Digital Marketing Intern at Alive Tech Services
December 1, 2019 - October 10, 2025Acquired comprehensive knowledge in SEO tactics, focusing on both on-page and off-page optimization, alongside mastering keyword research and planning to enhance website visibility and ranking. Embedded SEO best practices within blog content creation, keyword research, and created optimized ads and social media content through A/B testing.
Education
BEng at JIT
January 1, 2015 - December 31, 2019MSc International Marketing at University of Surrey
January 1, 2023 - January 1, 2024BEng Electrical at University of Surrey
January 1, 2015 - January 1, 2019BEng Electrical at University of Surrey
January 11, 2030 - October 10, 2025Qualifications
Industry Experience
Professional Services, Media & Entertainment, Real Estate & Construction, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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