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Hi, I'm Lara, a creative and strategic Copywriter with over three years of experience crafting persuasive, high-converting content for various industries such as personal development, finance, nutrition, and digital marketing. Currently, I'm the Head Copywriter at LCK Copywriting & Comunicação, where I lead copy strategy and execution across multiple client campaigns. I love collaborating with designers, marketers, and brand strategists to create impactful campaigns that drive results. I'm passionate about professional growth and excited about the possibility of joining a Europe-based remote team to expand my horizons and contribute my skills in a global environment. Fluent in English and a native Portuguese speaker, I’m proactive, goal-oriented, and always eager to help brands grow through innovative digital marketing strategies.…Hi, I'm Lara, a creative and strategic Copywriter with over three years of experience crafting persuasive, high-converting content for various industries such as personal development, finance, nutrition, and digital marketing. Currently, I'm the Head Copywriter at LCK Copywriting & Comunicação, where I lead copy strategy and execution across multiple client campaigns. I love collaborating with designers, marketers, and brand strategists to create impactful campaigns that drive results. I'm passionate about professional growth and excited about the possibility of joining a Europe-based remote team to expand my horizons and contribute my skills in a global environment. Fluent in English and a native Portuguese speaker, I’m proactive, goal-oriented, and always eager to help brands grow through innovative digital marketing strategies.

LARA DA FONSECA LOUBACK

Copywriter, Writer, Brand Strategist, +2

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Hi, I'm Lara, a creative and strategic Copywriter with over three years of experience crafting persuasive, high-converting content for various industries such as personal development, finance, nutrition, and digital marketing. Currently, I'm the Head Copywriter at LCK Copywriting & Comunicação, where I lead copy strategy and execution across multiple client campaigns. I love collaborating with designers, marketers, and brand strategists to create impactful campaigns that drive results. I'm passionate about professional growth and excited about the possibility of joining a Europe-based remote team to expand my horizons and contribute my skills in a global environment. Fluent in English and a native Portuguese speaker, I’m proactive, goal-oriented, and always eager to help brands grow through innovative digital marketing strategies.…Hi, I'm Lara, a creative and strategic Copywriter with over three years of experience crafting persuasive, high-converting content for various industries such as personal development, finance, nutrition, and digital marketing. Currently, I'm the Head Copywriter at LCK Copywriting & Comunicação, where I lead copy strategy and execution across multiple client campaigns. I love collaborating with designers, marketers, and brand strategists to create impactful campaigns that drive results. I'm passionate about professional growth and excited about the possibility of joining a Europe-based remote team to expand my horizons and contribute my skills in a global environment. Fluent in English and a native Portuguese speaker, I’m proactive, goal-oriented, and always eager to help brands grow through innovative digital marketing strategies.

Available to hire

Hi, I’m Lara, a creative and strategic Copywriter with over three years of experience crafting persuasive, high-converting content for various industries such as personal development, finance, nutrition, and digital marketing. Currently, I’m the Head Copywriter at LCK Copywriting & Comunicação, where I lead copy strategy and execution across multiple client campaigns. I love collaborating with designers, marketers, and brand strategists to create impactful campaigns that drive results.

I’m passionate about professional growth and excited about the possibility of joining a Europe-based remote team to expand my horizons and contribute my skills in a global environment. Fluent in English and a native Portuguese speaker, I’m proactive, goal-oriented, and always eager to help brands grow through innovative digital marketing strategies.

Skills

Copywriting

Email Marketing

Branding

Experience Level

Copywriting

Expert

Email Marketing

Expert

Branding

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Copywriter & Head of Copywriting at LCK Copywriting & Comunicação LTDA

April 1, 2024 - Present

Lead and manage copywriting strategy for a portfolio of clients in digital and product-based businesses. Supervise junior copywriters, ensuring consistency in tone, performance, and messaging. Developed high-converting sales pages, email sequences, and ad copy resulting in significant improvements including an 80% conversion rate in lead capture during launch campaigns, 30% average conversion in marketing campaigns through ad copy, 60% reduction in cost per lead by aligning messaging with brand essence, and a 3x campaign performance improvement compared to pre-copywriting strategy. Collaborate with designers, marketers, and brand strategists to execute high-impact campaigns.

Freelance Copywriter at Self-Employed

March 31, 2024 - August 2, 2025

Provided copywriting services to clients in the self development, finance, wellness, and digital education sectors. Delivered sales funnels, email marketing campaigns, landing pages, and social media content. Balanced multiple projects with tight deadlines while ensuring creative quality and strategic alignment.

Marketing Analyst at IMI Lingerie

December 31, 2022 - August 2, 2025

Planned and executed marketing campaigns for digital channels. Wrote promotional and branding content, including landing pages, emails, and social media copy. Collaborated with design and sales teams to ensure message consistency and customer appeal.