I am a passionate marketing professional with extensive experience managing B2C and B2B marketing projects. My expertise spans marketing strategy, campaign creation and optimization, digital channels including paid social, programmatic, PPC, email, and social media strategies, as well as data management and analytics. I started in events and media buying, which I still enjoy, but currently focus on a more strategic and hands-off approach. I thrive in roles that value a 360 marketing perspective, combining data-driven decision making with experimentation and learning. Leading teams and managing budgets is something I’m experienced at, and I’m always open to new opportunities where I can apply my skills and continue to grow personally and professionally. If you’re looking for someone with a strong marketing background and passion for digital innovation, let’s connect!

Agnieszka Dzikowska

I am a passionate marketing professional with extensive experience managing B2C and B2B marketing projects. My expertise spans marketing strategy, campaign creation and optimization, digital channels including paid social, programmatic, PPC, email, and social media strategies, as well as data management and analytics. I started in events and media buying, which I still enjoy, but currently focus on a more strategic and hands-off approach. I thrive in roles that value a 360 marketing perspective, combining data-driven decision making with experimentation and learning. Leading teams and managing budgets is something I’m experienced at, and I’m always open to new opportunities where I can apply my skills and continue to grow personally and professionally. If you’re looking for someone with a strong marketing background and passion for digital innovation, let’s connect!

Available to hire

I am a passionate marketing professional with extensive experience managing B2C and B2B marketing projects. My expertise spans marketing strategy, campaign creation and optimization, digital channels including paid social, programmatic, PPC, email, and social media strategies, as well as data management and analytics. I started in events and media buying, which I still enjoy, but currently focus on a more strategic and hands-off approach.

I thrive in roles that value a 360 marketing perspective, combining data-driven decision making with experimentation and learning. Leading teams and managing budgets is something I’m experienced at, and I’m always open to new opportunities where I can apply my skills and continue to grow personally and professionally. If you’re looking for someone with a strong marketing background and passion for digital innovation, let’s connect!

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Polish
Advanced

Work Experience

CMO AND PAID ACQUISITION MANAGER at NIGHTEVOLUTION
February 1, 2024 - Present
Responsible for marketing strategy across several Nightevolution brands, focusing on Amnesia Ibiza and Cova Santa nightclubs. Planned and delivered the marketing plan for the 2024 Ibiza season, leading a team of 4 in PR, content, owned and earned media, and digital acquisition. Managed stakeholder and partner relations, implemented brand strategy, and secured growth with a focus on delivering the best guest experience and ROAS.
CMO and Paid Acquisition Manager at Nightevolution
February 1, 2024 - Present
Responsible for marketing strategy for several Nightevolution brands, focusing on Amnesia Ibiza and Cova Santa nightclubs. Planned and delivered the 2024 marketing season in Ibiza, managing a team of four across PR, content, owned and earned media, and digital acquisition. Delivered the best guest experience with optimal ROAS, implemented brand strategy, managed stakeholder and partner relations, and secured growth and future developments.
DIGITAL MARKETING MANAGER at ROYAL BRITISH LEGION
December 31, 2023 - August 2, 2025
Led planning, management and delivery of B2C paid digital marketing activities to increase brand engagement, service subscriptions, and digital income. Managed multi-channel digital marketing including PPC, programmatic, and paid social media, cross-organizational stakeholder relations, content optimization, budget management of up to £500k monthly, and agency coordination. Additionally led marketing for the Veterans’ Gateway project, focusing on increasing awareness and service contacts among ex-armed forces communities through strategy development, campaign management, audience research, data management, and creative leadership. Achieved 20% growth during 2019 and 2020 pandemic years and optimized key digital media KPIs.
Digital Marketing Manager at Royal British Legion
December 31, 2023 - August 2, 2025
Planned, managed, and delivered B2C paid digital marketing activities aimed at increasing brand and product engagement, subscriptions, and income generation. Responsible for all digital marketing including PPC, programmatic, and paid social media. Worked cross-organizationally with key stakeholders, managed budgets up to half a million per month, led creative development and messaging, and optimized campaign performance. Additionally led marketing for the Veterans’ Gateway project, increasing service awareness and contacts, including targeting specialist audiences and improving data management. Achieved 20% growth in 2019 and 2020 amidst the global pandemic.
HEAD OF GROWTH at BM DIGITAL
September 30, 2023 - August 2, 2025
Delivered growth for e-commerce B2C clients by running paid digital acquisition campaigns aimed at increasing sales and ROI, achieving ROAS between 2x-5x. Provided strategic support to improve average order value and modeled clients’ digital KPIs. Contract role with a focus on paid acquisition and digital growth.
Head of Growth at BM Digital
September 30, 2023 - August 2, 2025
Delivered growth for e-commerce B2C clients by achieving ROAS of 2x-5x and providing growth and strategic support including improving AOV and modeling digital measurements/KPIs. Managed paid digital acquisition campaigns focused on increasing sales and ROI during a contract role.
DIGITAL MARKETING MANAGER at SIMPLESHOW
December 31, 2018 - August 2, 2025
Managed 360 digital marketing projects including paid search, programmatic display, email, and social media for both B2B and B2C campaigns. Oversaw affiliate program management and SEO outreach, conducted web analytics and reporting, copywriting, and maintained strong relationships with internal teams and external partners. Successfully introduced Google Tag Manager and a programmatic campaign that enhanced tracking and educated the wider team.
Digital Marketing Manager at SimpleShow
December 31, 2018 - August 2, 2025
Managed 360 digital marketing projects including paid search, programmatic display, email, and social media strategies for B2B and B2C campaigns. Handled affiliate program, SEO, blogger outreach, copywriting, and developed new digital media opportunities. Introduced Google Tag Manager and a successful programmatic campaign while educating the wider team.
MARKETING EXECUTIVE at AUTODATA
December 31, 2017 - August 2, 2025
Handled digital marketing and copywriting for a B2B brand including programmatic display, paid search, paid social, direct response, and print advertising. Managed campaign optimization, monthly budget ownership, contact with publishers and ad networks, instructed design teams on creative production, and managed external suppliers and project management. Introduced and implemented a successful programmatic activity and improved copywriting skills in the UK market.
Marketing Executive at Autodata
December 31, 2017 - August 2, 2025
Conducted digital marketing and copywriting for a B2B brand including programmatic display, paid search, paid social, direct response, and print advertising. Managed display budgets, liaised with media publishers and ad networks, instructed creative production, and managed outsourced services like printers and web developers. Successfully introduced and implemented programmatic advertising and enhanced copywriting skills.

Education

Master of Science at Technical University of Lodz
January 1, 2006 - December 31, 2010
Master of Science at Technical University of Lodz
January 1, 2006 - December 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Non-Profit Organization, Consumer Goods, Retail, Media & Entertainment, Professional Services