Available to hire
I am a Senior B2B Marketing Manager with over 10 years of proven expertise in driving brand growth, multi-channel campaigns, and digital strategy across tech, education, and retail sectors. Skilled at crafting compelling content and boosting engagement to support pipeline growth, I am collaborative and delivery-focused, consistently achieving measurable business impact.
Throughout my career, I have led social media strategy, developed and executed regional product marketing campaigns, and redesigned content for websites resulting in significant uplifts in engagement and qualified leads. My approach leverages clear brand messaging aligned with market research, creative marketing assets, and thought leadership content to drive lead generation and nurturing activities.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Gujarati
Fluent
Hindi
Advanced
Work Experience
Marketing Manager at Dual-Stream Ltd, UK
March 1, 2025 - PresentDelivered multi-channel B2B campaigns, shaped brand messaging and product positioning, designed assets for UK retail and tech clients. Boosted social engagement and followers by 50%. Created thought leadership and product content.
Marketing Manager, EMEA at McGraw Hill, London
December 31, 2022 - August 2, 2025Led B2B campaigns for product marketing across EMEA. Delivered a 30% uplift in qualified pipeline leads. Created launch assets, case studies and sales toolkits. Worked closely with regional sales and global product teams.
UK and International Marketing Manager at Nisai Group, UK
December 31, 2018 - August 2, 2025Promoted from Marketing Executive to lead global campaigns. Developed international strategy across education and training sectors. Increased website traffic by 25% through digital content. Managed email marketing, social, events and partnerships.
Marketing Executive at Nisai Group, UK
December 31, 2015 - August 2, 2025Delivered core digital marketing activities and supported campaign rollouts. Created and managed content across web, social and email.
Marketing Manager at Dual-Stream Ltd, UK
March 1, 2025 - PresentDelivered multi-channel B2B campaigns, shaped brand messaging and product positioning, designed assets for UK retail and tech clients, boosted social engagement and followers by 50%, and created thought leadership and product content.
Marketing Manager, EMEA at McGraw Hill, London
January 1, 2022 - August 2, 2025Led B2B campaigns for product marketing across EMEA, delivered a 30% uplift in qualified pipeline leads, created launch assets, case studies and sales toolkits, and worked closely with regional sales and global product teams.
UK and International Marketing Manager at Nisai Group, UK
January 1, 2018 - August 2, 2025Promoted from Marketing Executive to lead global campaigns, developed international strategy across education and training sectors, increased website traffic by 25% through digital content, and managed email marketing, social, events and partnerships.
Marketing Executive at Nisai Group, UK
January 1, 2015 - August 2, 2025Delivered core digital marketing activities and supported campaign rollouts, created and managed content across web, social and email.
Marketing Manager at Dual-Stream Ltd
March 1, 2025 - PresentManaged and delivered multi-channel B2B campaigns, shaped brand messaging and product positioning, designed assets for UK retail and tech clients, boosted social engagement and followers by 50%, and created thought leadership and product content.
Marketing Manager, EMEA at McGraw Hill
January 1, 2022 - August 14, 2025Led B2B campaigns for product marketing across EMEA, delivered a 30% uplift in qualified pipeline leads, created launch assets, case studies, and sales toolkits, and worked closely with regional sales and global product teams.
UK and International Marketing Manager at Nisai Group
January 1, 2018 - August 14, 2025Promoted from Marketing Executive to lead global campaigns, developed international strategy across education and training sectors, increased website traffic by 25% through digital content, managed email marketing, social, events, and partnerships.
Marketing Executive at Nisai Group
January 1, 2015 - August 14, 2025Delivered core digital marketing activities, supported campaign rollouts, and created and managed content across web, social, and email channels.
Senior B2B Marketing Manager at Dual-Stream Ltd
March 1, 2025 - PresentLed multi-channel B2B campaigns targeting UK retail and tech clients, increasing brand visibility and social media engagement by 50%. Developed clear brand messaging and product positioning strategies aligned with market research insights. Designed creative marketing assets using Adobe Creative Cloud and Canva to enhance client campaign effectiveness. Produced thought leadership and product content, driving lead generation and nurturing activities.
Freelance Marketing Consultant
March 1, 2025 - August 23, 2025Provided content creation and design support for small businesses and community events, applying skills in copywriting and digital marketing. Volunteered in community marketing initiatives, contributing to outreach and event promotion.
Marketing Manager, EMEA at McGraw Hill
December 31, 2022 - August 23, 2025Spearheaded B2B product marketing campaigns across EMEA, achieving a 30% increase in qualified pipeline leads. Collaborated with sales and global product teams to develop launch materials, case studies, and sales toolkits to enhance market penetration. Managed CRM and email platform campaigns, optimizing segmentation and targeting to improve engagement rates.
UK and International Marketing Manager at Nisai Group
December 31, 2018 - August 23, 2025Promoted from Marketing Executive to lead global campaigns. Developed international strategy across education and training sectors. Increased website traffic by 25% through digital content and website redesign. Managed email marketing, social media, events, and stakeholder partnerships.
Marketing Executive at Nisai Group
December 31, 2015 - August 23, 2025Delivered core digital marketing activities and supported campaign rollouts. Created and managed content across web, social, and email channels.
Education
BA (Hons) at University of Herfordshire
January 1, 2010 - December 31, 2013BA (Hons) at University of Herfordshire
January 1, 2010 - December 31, 2013BA (Hons) Film & Television Production at University of Hertfordshire
January 1, 2010 - January 1, 2013BA (Hons) Film & Television Production at University of Hertfordshire
January 1, 2010 - January 1, 2013Qualifications
Industry Experience
Education, Retail, Computers & Electronics, Software & Internet
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