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I’m a hands-on, results-driven Senior Technical SEO Manager with six years of experience working across both B2B and B2C sectors. I thrive on partnering with developers and marketing teams to deliver measurable organic growth, using advanced SEO strategies, automation, and data science. With 15 years of WordPress experience and strong technical skills, I align SEO with business priorities to drive record-breaking traffic and revenue. I’m passionate about innovation, from pioneering generative engine optimization to building scalable internal linking systems using Python and AI. Despite not having a traditional software engineering background, I have engineered complex projects that integrate SEO with data science, showcasing my ability to solve challenging problems and lead teams at the forefront of digital innovation.…I’m a hands-on, results-driven Senior Technical SEO Manager with six years of experience working across both B2B and B2C sectors. I thrive on partnering with developers and marketing teams to deliver measurable organic growth, using advanced SEO strategies, automation, and data science. With 15 years of WordPress experience and strong technical skills, I align SEO with business priorities to drive record-breaking traffic and revenue. I’m passionate about innovation, from pioneering generative engine optimization to building scalable internal linking systems using Python and AI. Despite not having a traditional software engineering background, I have engineered complex projects that integrate SEO with data science, showcasing my ability to solve challenging problems and lead teams at the forefront of digital innovation.

Mo Rafi

SEO Expert, AI Prompt Engineer, Data Scientist, +2

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I’m a hands-on, results-driven Senior Technical SEO Manager with six years of experience working across both B2B and B2C sectors. I thrive on partnering with developers and marketing teams to deliver measurable organic growth, using advanced SEO strategies, automation, and data science. With 15 years of WordPress experience and strong technical skills, I align SEO with business priorities to drive record-breaking traffic and revenue. I’m passionate about innovation, from pioneering generative engine optimization to building scalable internal linking systems using Python and AI. Despite not having a traditional software engineering background, I have engineered complex projects that integrate SEO with data science, showcasing my ability to solve challenging problems and lead teams at the forefront of digital innovation.…I’m a hands-on, results-driven Senior Technical SEO Manager with six years of experience working across both B2B and B2C sectors. I thrive on partnering with developers and marketing teams to deliver measurable organic growth, using advanced SEO strategies, automation, and data science. With 15 years of WordPress experience and strong technical skills, I align SEO with business priorities to drive record-breaking traffic and revenue. I’m passionate about innovation, from pioneering generative engine optimization to building scalable internal linking systems using Python and AI. Despite not having a traditional software engineering background, I have engineered complex projects that integrate SEO with data science, showcasing my ability to solve challenging problems and lead teams at the forefront of digital innovation.

Available to hire

I’m a hands-on, results-driven Senior Technical SEO Manager with six years of experience working across both B2B and B2C sectors. I thrive on partnering with developers and marketing teams to deliver measurable organic growth, using advanced SEO strategies, automation, and data science. With 15 years of WordPress experience and strong technical skills, I align SEO with business priorities to drive record-breaking traffic and revenue.

I’m passionate about innovation, from pioneering generative engine optimization to building scalable internal linking systems using Python and AI. Despite not having a traditional software engineering background, I have engineered complex projects that integrate SEO with data science, showcasing my ability to solve challenging problems and lead teams at the forefront of digital innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Bengali

Advanced

Work Experience

Senior Technical SEO Manager at Gravity Global

July 31, 2025 - August 2, 2025

Led technical audits and data-driven optimisations for major brands including Gen Digital, Adrian Flux, and Honda Powersports. Delivered comprehensive SEO audits and strategies, optimized international SEO elements at scale, reduced index bloat, and improved mobile-first performance. Executed complex WordPress changes including internal linking updates with fast turnaround. Integrated SEO into site migrations and ensured AI-readiness for generative search. Conducted advanced data analysis using GA4 and Search Console to inform decisions and delivered actionable SEO reports to leadership. Pioneered internal linking strategies using Python and vector embeddings, achieving a 67.5% sustained impression increase. Mentored junior team members and collaborated globally to boost core web vitals and organic visibility.

SEO Manager at Root Digital

June 1, 2024 - August 2, 2025

Developed and implemented comprehensive SEO strategies across diverse sectors focusing on technical optimization, keyword research, and content development. Performed monthly site crawls, prioritized client tasks, coordinated technical SEO resources, and executed local SEO with location-targeted pages. Provided client content advice for SEO-optimized keywords and headers. Utilized Google Analytics, Search Console, and Ahrefs for data-driven optimization and tracked key SEO metrics. Implemented technical WordPress and HTML improvements to enhance site performance.

SEO Manager at PHD Media

January 31, 2023 - August 2, 2025

Provided technical SEO expertise for enterprise clients such as The Guardian Jobs, McCain, Range Rover Group, and Warner Bros. Increased organic traffic and crawlability through effective strategies and on-page optimization. Achieved position 1 rankings through content gap analysis. Delivered monthly performance reports highlighting traffic, domain authority, rankings, and conversions. Conducted technical audits and aligned audience insights with keyword research. Executed large-scale keyword categorization projects and implemented schema markup and technical optimizations. Collaborated on connected search initiatives prioritizing keyword opportunities across paid and organic channels. Maintained up-to-date SEO knowledge.

Director of SEO at Al Mustafa Welfare Trust

July 31, 2022 - August 2, 2025

Led comprehensive SEO initiatives as sole SEO lead and later managed a team of 3 to improve organic visibility and drive revenue growth. Increased traffic from 63K to 88K and revenue from £46K to £272K. Created internal processes and training sessions to maximize team efficiency. Delivered technical optimizations including canonicalisation and core web vital improvements. Conducted regular audits to resolve key issues. Implemented schema markup on blog pages. Reported directly to the MD with clear ROI metrics. Built and launched the first international WordPress website for the US market generating nearly £100,000 in donations. Set up a call center and trained telesales agents to achieve £120K donations in 3 months. Led CRM integration project connecting website, Salesforce, and WorldPay systems.