Mo Rafi

Led technical audits and data-driven optimisations for major brands including Gen Digital, Adrian Flux, and Honda Powersports. Delivered comprehensive SEO audits and strategies, optimized international SEO elements at scale, reduced index bloat, and improved mobile-first performance. Executed complex WordPress changes including internal linking updates with fast turnaround. Integrated SEO into site migrations and ensured AI-readiness for generative search. Conducted advanced data analysis using GA4 and Search Console to inform decisions and delivered actionable SEO reports to leadership. Pioneered internal linking strategies using Python and vector embeddings, achieving a 67.5% sustained impression increase. Mentored junior team members and collaborated globally to boost core web vitals and organic visibility.

Developed and implemented comprehensive SEO strategies across diverse sectors focusing on technical optimization, keyword research, and content development. Performed monthly site crawls, prioritized client tasks, coordinated technical SEO resources, and executed local SEO with location-targeted pages. Provided client content advice for SEO-optimized keywords and headers. Utilized Google Analytics, Search Console, and Ahrefs for data-driven optimization and tracked key SEO metrics. Implemented technical WordPress and HTML improvements to enhance site performance.

Provided technical SEO expertise for enterprise clients such as The Guardian Jobs, McCain, Range Rover Group, and Warner Bros. Increased organic traffic and crawlability through effective strategies and on-page optimization. Achieved position 1 rankings through content gap analysis. Delivered monthly performance reports highlighting traffic, domain authority, rankings, and conversions. Conducted technical audits and aligned audience insights with keyword research. Executed large-scale keyword categorization projects and implemented schema markup and technical optimizations. Collaborated on connected search initiatives prioritizing keyword opportunities across paid and organic channels. Maintained up-to-date SEO knowledge.