I am a creative, user-focused visual/graphic designer who thrives on turning complex ideas into clear, accessible visuals across digital and print. I enjoy collaborating with cross-functional teams to support communications, marketing, and organizational initiatives, and I pride myself on telling engaging visual stories through original illustrations and design systems. I simplify complex information with tailored illustrations, icon sets, and infographics, always keeping accessibility and usability at the forefront. My approach combines strong UX sensibilities with a passion for visual storytelling to produce cohesive, on-brand experiences for reports, intranets, and multi-channel campaigns.

Firoozeh Tangestanian

I am a creative, user-focused visual/graphic designer who thrives on turning complex ideas into clear, accessible visuals across digital and print. I enjoy collaborating with cross-functional teams to support communications, marketing, and organizational initiatives, and I pride myself on telling engaging visual stories through original illustrations and design systems. I simplify complex information with tailored illustrations, icon sets, and infographics, always keeping accessibility and usability at the forefront. My approach combines strong UX sensibilities with a passion for visual storytelling to produce cohesive, on-brand experiences for reports, intranets, and multi-channel campaigns.

Available to hire

I am a creative, user-focused visual/graphic designer who thrives on turning complex ideas into clear, accessible visuals across digital and print. I enjoy collaborating with cross-functional teams to support communications, marketing, and organizational initiatives, and I pride myself on telling engaging visual stories through original illustrations and design systems.

I simplify complex information with tailored illustrations, icon sets, and infographics, always keeping accessibility and usability at the forefront. My approach combines strong UX sensibilities with a passion for visual storytelling to produce cohesive, on-brand experiences for reports, intranets, and multi-channel campaigns.

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Language

English
Fluent

Work Experience

Graphic/Visual Designer at TD Bank – Platforms & Technology
April 30, 2022 - Present
Designed and delivered a wide range of engaging visual assets for internal communications, campaigns, and high-impact events such as TechCon and Employee Appreciation Week. Collaborated closely within an agile design team to produce cohesive digital and print experiences aligned with TD’s brand standards. Developed presentation decks, custom templates, email banners, digital displays, and SharePoint visuals with a strong and consistent visual identity. Customized and adapted presentation templates to meet the unique needs of various internal events and teams. Designed landing pages and newsletter templates in SharePoint, enabling different groups to easily apply and adjust content within branded frameworks. Illustrated and laid out user-friendly guides—including video recording guides—for colleagues and managers to support self-service video creation. Created original illustrations to enhance financial articles and increase engagement across internal newsletters and platforms.
Graphic/Visual Designer, UX Designer at Freelance & Volunteering
April 30, 2022 - August 2, 2025
Completed hands-on UX/UI training while working on freelance design projects and refining user focused design processes. Collaborated on multi-platform experiences emphasizing visual storytelling and custom iconography. Key projects included redesigning a Planogram iPad App desktop layout for tablet, producing user flow–driven wireframes, icon sets, and prototypes using Adobe XD; developing sketches, UI visuals, and clickable prototypes in Figma to support concept-to-design lifecycle.
Graphic/Visual Designer at University of Toronto, Hart House
March 30, 2021 - August 1, 2025
Progressed from Assistant Designer to senior-level designer overseeing complex marketing and internal communication visuals; created custom illustrations, animated GIFs, infographics, web and social media assets, and presentation decks. Led creation of accessible PDFs using InDesign, and collaborated with developers to improve site UX and apply visual design standards. Developed branded systems, design templates, and trained internal users on design best practices; actively participated in cross-departmental idea generation for campaigns, programs, and events.
Graphic/Visual Designer at TD Bank – Platforms & Technology
August 1, 2025 - September 16, 2025
Designed and delivered a wide range of presentation decks, client-facing reports, and visual assets for internal communications, campaigns, and executive-level presentations for large-scale events such as TechCon and Employee Appreciation Week. Produced infographics, illustrations, and data visualisations to simplify complex content for leadership and staff. Collaborated in an agile team to deliver polished digital and print experiences aligned with TD branding. Developed branded SharePoint and web landing pages, editorial-style newsletters, and email templates to improve content presentation and accessibility.
Graphic/Visual Designer, UX Designer at Freelance & Volunteering
April 1, 2022 - September 16, 2025
Led creation of accessible PDFs using InDesign, and collaborated with developers to improve site UX and apply visual design standards. Developed branded systems, design templates, and trained internal users on design best practices. Actively participated in cross-departmental idea generation for campaigns, programs, and events.
Graphic/Visual Designer at University of Toronto – Hart House
March 1, 2021 - September 16, 2025
Created custom illustrations, animated GIFs, infographics, web and social media assets, and presentation decks. Led creation of accessible PDFs using InDesign, and collaborated with developers to improve site UX and apply visual design standards. Developed branded systems, design templates, and trained internal users on design best practices. Actively participated in cross-departmental idea generation for campaigns, programs, and events.
Graphic/Visual Designer at TD Bank – Platforms & Technology
August 31, 2025 - September 16, 2025
Designed and delivered a wide range of presentation decks, client-facing reports, and visual assets for internal communications and campaigns. Supported executive-level presentations for large-scale events such as TechCon and Employee Appreciation Week. Produced infographics, illustrations, and data visualisations to simplify complex content for leadership and staff. Developed branded systems and templates, trained internal users on design best practices, and collaborated with developers to improve accessibility and UX across platforms.
Graphic/Visual Designer, UX Designer at TD Bank – Platforms & Technology (Freelance & Volunteering)
April 30, 2022 - September 16, 2025
Freelance & volunteering work delivering visual design and UX-focused outcomes for TD projects, including presentation assets, reports, and multi-channel communications. Collaborated with cross-functional teams to ensure brand consistency and accessible design across digital experiences.
Graphic/Visual Designer at University of Toronto – Hart House
March 1, 2021 - September 16, 2025
Created custom illustrations, animated GIFs, infographics, web and social media assets, and presentation decks. Led creation of accessible PDFs using InDesign, and collaborated with developers to improve site UX and apply visual design standards. Developed branded systems, design templates, and trained internal users on design best practices. Participated in cross-departmental idea generation for campaigns, programs, and events.
Visual / Graphic Designer at TD Bank
May 1, 2022 - August 1, 2025
Led design and distribution of 15-20 brand-adherent, user-centered visual assets monthly for internal communications, multi-platform campaigns, and major events (TechCon, Employee Appreciation Week). Created presentation decks, email banners, digital displays, and SharePoint visuals, applying UX principles to improve clarity, accessibility, and engagement. Crafted project-specific illustrations, icon sets, and infographics to translate complex information into clear visuals for reports and internal platforms, contributing to a 10% increase in staff engagement. Designed branded SharePoint landing pages and newsletter visuals to enhance visual consistency and user experience across digital platforms.
UX/UI Designer at Freelance and Volunteering
March 1, 2021 - May 1, 2022
Completed hands-on UX/UI training while working on freelance design projects and refining user-focused design processes. Planogram iPad App: redesigned desktop layout for tablet, produced user flow–driven wireframes, icon sets, and prototypes using Adobe XD. Tablet Presentation App: engineered interactive Figma prototypes and UI mockups for a tablet presentation app.
Graphic Designer at Hart House, U of T
July 1, 2011 - March 1, 2021
Developed custom illustrations, animated GIFs, infographics, web and social media ads, and presentation decks tailored for diverse projects and events. Produced accessible PDFs in InDesign for online materials and improved the Hart House website accessibility by 90%. Curated a series of 10+ marketing material templates, plus staff and student training; reduced support requests related to design by 25%.

Education

Advanced Diploma at Seneca College at York, Toronto, ON
January 1, 2008 - December 31, 2008
Advanced Diploma, Graphic Design at Seneca College at York
January 11, 2030 - January 1, 2008
Advanced Diploma, Graphic Design at Seneca College at York
January 11, 2030 - January 1, 2008
UX Design Certificate at University of Toronto
January 1, 2021 - January 1, 2021
UX Design Certificate at Bitmaker General Assembly
January 1, 2019 - January 1, 2019
Creating Accessible PDFs with Adobe InDesign at Harper Burnham
January 1, 2016 - January 1, 2016
Basic HTML/CSS at Toronto Metropolitan University
January 1, 2012 - January 1, 2012
Graphic Design Advanced Diploma at Seneca College at York, Toronto
January 11, 2030 - June 1, 2008
Certificate in User Experience Design at University of Toronto, School of Continuing Studies
January 11, 2030 - March 1, 2021
User Experience Design at Bitmaker General Assembly
January 11, 2030 - June 1, 2019

Qualifications

UX Design Certificate – University of Toronto
January 1, 2021 - December 31, 2021
UX Design Certificate – Bitmaker General Assembly
January 1, 2019 - December 31, 2019
Creating Accessible PDFs with Adobe InDesign – Harper Burnham
January 1, 2016 - December 31, 2016
Basic HTML/CSS – Toronto Metropolitan University
January 1, 2012 - December 31, 2012
UX Design Certificate – University of Toronto
January 1, 2021 - September 16, 2025
UX Design Certificate – Bitmaker General Assembly
January 1, 2019 - September 16, 2025
Creating Accessible PDFs with Adobe InDesign – Harper Burnham
January 1, 2016 - September 16, 2025
Basic HTML/CSS – Toronto Metropolitan University
January 1, 2012 - September 16, 2025
UX Design Certificate – University of Toronto
January 1, 2021 - January 1, 2021
UX Design Certificate – Bitmaker General Assembly
January 1, 2019 - January 1, 2019
Creating Accessible PDFs with Adobe InDesign
January 1, 2016 - January 1, 2016
Basic HTML/CSS
January 1, 2012 - January 1, 2012

Industry Experience

Financial Services, Education, Professional Services, Media & Entertainment, Software & Internet