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Hi, I'm Rachel Kang! I specialize in managing social media accounts and crafting engaging short-form videos, having amassed over 400 million views across various platforms. I've worked with amazing clients like the University of Southern California, BuzzFeed, and currently run Instagram and TikTok accounts with large followings. I love bringing stories to life through video, whether it's delivering news, conducting interviews, or showcasing events. My background in digital project management and content strategy helps me keep projects running smoothly and achieve impressive audience growth.…Hi, I'm Rachel Kang! I specialize in managing social media accounts and crafting engaging short-form videos, having amassed over 400 million views across various platforms. I've worked with amazing clients like the University of Southern California, BuzzFeed, and currently run Instagram and TikTok accounts with large followings. I love bringing stories to life through video, whether it's delivering news, conducting interviews, or showcasing events. My background in digital project management and content strategy helps me keep projects running smoothly and achieve impressive audience growth.

Rachel Kang

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Hi, I'm Rachel Kang! I specialize in managing social media accounts and crafting engaging short-form videos, having amassed over 400 million views across various platforms. I've worked with amazing clients like the University of Southern California, BuzzFeed, and currently run Instagram and TikTok accounts with large followings. I love bringing stories to life through video, whether it's delivering news, conducting interviews, or showcasing events. My background in digital project management and content strategy helps me keep projects running smoothly and achieve impressive audience growth.…Hi, I'm Rachel Kang! I specialize in managing social media accounts and crafting engaging short-form videos, having amassed over 400 million views across various platforms. I've worked with amazing clients like the University of Southern California, BuzzFeed, and currently run Instagram and TikTok accounts with large followings. I love bringing stories to life through video, whether it's delivering news, conducting interviews, or showcasing events. My background in digital project management and content strategy helps me keep projects running smoothly and achieve impressive audience growth.

Available to hire

Hi, I’m Rachel Kang! I specialize in managing social media accounts and crafting engaging short-form videos, having amassed over 400 million views across various platforms. I’ve worked with amazing clients like the University of Southern California, BuzzFeed, and currently run Instagram and TikTok accounts with large followings.

I love bringing stories to life through video, whether it’s delivering news, conducting interviews, or showcasing events. My background in digital project management and content strategy helps me keep projects running smoothly and achieve impressive audience growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Social Media Video Manager at Secret Media Network

August 1, 2024 - Present

Lead social short-form video strategy for Secret Los Angeles' Instagram Reels (1.1M followers), TikTok (116.1K followers), and YouTube Shorts. Grew TikTok followers by 81.25% over 10 months by executing a consistent content calendar with original news reports, interview series, and other engaging formats. Produced and edited videos covering LA news, history, events, and more, achieving multiple videos with over 200K views. Conducted interviews with celebrities, business owners, and public figures, covering major LA events such as the Golden Globes and Intuit Dome Grand Opening. Host street interview series with millions of combined views. Monitor video performance, generate insights, and present weekly performance reports with actionable recommendations.

Content Specialist at University of Southern California

August 31, 2024 - August 3, 2025

Developed a strategic content calendar across social media platforms including Instagram, TikTok, Twitter, LinkedIn, and Facebook; achieved significant follower growth (TikTok +43%, Instagram +38%, LinkedIn +20%, Facebook +12%) within one year. Specialized in short-form video creation and editing, featuring public figures and faculty expertise. Curated USC research content for social media using posts, infographics, and videos to effectively communicate study findings. Managed daily content production across multiple digital marketing channels, ensured alignment with marketing goals, and reported on social media analytics to optimize campaigns.

Content Curator at Instagram

February 28, 2023 - August 3, 2025

Specialized in creator curation for Instagram’s official accounts (@instagram with 506M followers and @creators with 9.4M followers). Sourced outstanding creators and trending content for featuring and selection in Meta’s creator incubator programs. Developed strategies for cultural moments and initiatives (e.g., VMAs, Coachella, Black History Month). Selected and amplified creators and content to drive platform engagement, collaborated with Product teams on beta testing new features, and consulted high-profile clients for Reels product launches.

Digital Project Manager at Powster

February 28, 2021 - August 3, 2025

Managed digital projects and marketing retainers for major clients including Disney, Universal, Netflix, and Amazon Studios. Led planning, project kickoffs, and maintained project documentation, timelines, and priorities. Coordinated cross-functional teams and monitored project progress to meet tight deadlines. Used developer tools and specialized CMS for website and app creation. Conducted quality assurance and post-campaign analysis, presenting effectiveness reports to optimize future campaigns and device targeting.

Film Production Agent Assistant at United Talent Agency

November 30, 2018 - August 3, 2025

Provided administrative support to a film production agent managing A-list clients. Scheduled meetings, coordinated client submissions for high-profile films, maintained communication logs, and managed agent’s calendar and expenses. Created and updated project grids and client documents, playing a key role in client placement on film projects.

Video Producer at BuzzFeed

October 31, 2017 - August 3, 2025

Directed, produced, wrote, and edited high-performing videos for BuzzFeed's Snapchat Discover Channel, securing views in the 90th to 99th percentile for engagement. Analyzed daily metrics to optimize video performance, created viral content with high shares, managed posting schedules, and collaborated with brands like NBC for the 2016 Olympics Snapchat Discover platform.