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With over 11 years of experience in marketing and communications, I've built and led high-performing teams, shaped and launched brands from the ground up, spearheaded multi-channel campaigns, and crafted scroll-stopping content—driven by results-focused digital strategies. I'm a self-starter with proven experience leading and mentoring teams, and I have discovered a genuine passion for guiding, grooming, and developing talent. I bring flexibility and agility to both ideation and execution, ensuring that strategies are not only innovative but also effectively delivered. I thrive on new challenges, embrace diverse experiences, and consistently bring fresh perspectives to the table—qualities that enable me to lead teams and campaigns with vision and impact. In my free time, you can find me dabbling in the intricate nuances of coffee making (and drinking), working out, and nurturing the inner gardener in me. Sustainability and design are two passions I consciously incorporate into my daily life.…With over 11 years of experience in marketing and communications, I've built and led high-performing teams, shaped and launched brands from the ground up, spearheaded multi-channel campaigns, and crafted scroll-stopping content—driven by results-focused digital strategies. I'm a self-starter with proven experience leading and mentoring teams, and I have discovered a genuine passion for guiding, grooming, and developing talent. I bring flexibility and agility to both ideation and execution, ensuring that strategies are not only innovative but also effectively delivered. I thrive on new challenges, embrace diverse experiences, and consistently bring fresh perspectives to the table—qualities that enable me to lead teams and campaigns with vision and impact. In my free time, you can find me dabbling in the intricate nuances of coffee making (and drinking), working out, and nurturing the inner gardener in me. Sustainability and design are two passions I consciously incorporate into my daily life.

Yvette Wong

Creative Director, Social Media Manager, Marketing Strategist, +4

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With over 11 years of experience in marketing and communications, I've built and led high-performing teams, shaped and launched brands from the ground up, spearheaded multi-channel campaigns, and crafted scroll-stopping content—driven by results-focused digital strategies. I'm a self-starter with proven experience leading and mentoring teams, and I have discovered a genuine passion for guiding, grooming, and developing talent. I bring flexibility and agility to both ideation and execution, ensuring that strategies are not only innovative but also effectively delivered. I thrive on new challenges, embrace diverse experiences, and consistently bring fresh perspectives to the table—qualities that enable me to lead teams and campaigns with vision and impact. In my free time, you can find me dabbling in the intricate nuances of coffee making (and drinking), working out, and nurturing the inner gardener in me. Sustainability and design are two passions I consciously incorporate into my daily life.…With over 11 years of experience in marketing and communications, I've built and led high-performing teams, shaped and launched brands from the ground up, spearheaded multi-channel campaigns, and crafted scroll-stopping content—driven by results-focused digital strategies. I'm a self-starter with proven experience leading and mentoring teams, and I have discovered a genuine passion for guiding, grooming, and developing talent. I bring flexibility and agility to both ideation and execution, ensuring that strategies are not only innovative but also effectively delivered. I thrive on new challenges, embrace diverse experiences, and consistently bring fresh perspectives to the table—qualities that enable me to lead teams and campaigns with vision and impact. In my free time, you can find me dabbling in the intricate nuances of coffee making (and drinking), working out, and nurturing the inner gardener in me. Sustainability and design are two passions I consciously incorporate into my daily life.

Available to hire

With over 11 years of experience in marketing and communications, I’ve built and led high-performing teams, shaped and launched brands from the ground up, spearheaded multi-channel campaigns, and crafted scroll-stopping content—driven by results-focused digital strategies. I’m a self-starter with proven experience leading and mentoring teams, and I have discovered a genuine passion for guiding, grooming, and developing talent.

I bring flexibility and agility to both ideation and execution, ensuring that strategies are not only innovative but also effectively delivered. I thrive on new challenges, embrace diverse experiences, and consistently bring fresh perspectives to the table—qualities that enable me to lead teams and campaigns with vision and impact. In my free time, you can find me dabbling in the intricate nuances of coffee making (and drinking), working out, and nurturing the inner gardener in me. Sustainability and design are two passions I consciously incorporate into my daily life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

German

Intermediate

Italian

Beginner

Work Experience

Marketing Manager at Foragers Group

May 1, 2025 - August 3, 2025

Developed and executed the group's marketing strategy in collaboration with key stakeholders. Created content strategies across Instagram, TikTok, and Google Listings, successfully growing brand accounts from launch to engaged communities. Led brand development, creative direction, and digital marketing strategy for new launches. Managed data analytics, SEO, partnerships, PR, and social media ads to drive brand awareness and revenue growth.

Senior Marketing Executive at Times Distribution (Formerly known as Penguin Random House Singapore & Malaysia)

October 1, 2018 - August 3, 2025

Conceptualised and implemented marketing pipelines and spearheaded digital marketing development. Managed brand building through partnerships, campaigns, and social media; notably grew Instagram followers from 2k to 10k in one year. Collaborated with influencers across various niches, managed marketing budgets, developed marketing collateral, ensured visual brand consistency, and executed promotional events including 'Meet-the-author' sessions.

Marketing Executive at Penguin Random House (Singapore & Malaysia)

May 1, 2013 - August 3, 2025

Developed and launched integrated multi-channel marketing campaigns that boosted sales for brand authors. Initiated collaborative marketing partnerships with entities such as Disney and the National Library Board. Produced well-designed marketing collateral, negotiated pricing for merchandise and printing to optimize cost savings.

Design Coordinator (Marketing) at Johnson & Johnson, Global Franchise Asia Pacific Consumer

May 1, 2013 - August 3, 2025

Streamlined and expedited product design to artwork and packaging development processes. Coordinated with global design, packaging, R&D, and local market teams to ensure successful product launches. Led packaging design projects spanning multiple markets, ensured quality control, managed approvals, facilitated focus groups, and contributed consumer insights. Managed portfolio brands such as Neutrogena, Clean & Clear, and Aveeno.

Marketing Manager at Foragers Group

May 1, 2025 - August 4, 2025

Developed and executed the group's marketing strategy in collaboration with key stakeholders including owners, general manager, and restaurant managers. Managed social media content strategies across Instagram, TikTok, and Google Listings for multiple brands resulting in growth from launch to engaged communities. Led brand development, creative direction, and digital marketing strategy for new launches. Tracked and analyzed data from various platforms to spot key trends for growth marketing. Maintained SEO and website copywriting. Collaborated on partnerships and campaigns to increase awareness. Managed public relations including press releases and handling media. Specialized in social media and Google Ads to increase revenue and secured event bookings.

Senior Marketing Executive at Times Distribution (Formerly known as Penguin Random House Singapore & Malaysia)

February 1, 2020 - August 4, 2025

Conceptualised and implemented the annual marketing pipeline. Spearheaded digital marketing development for product and marketing departments, significantly growing social media presence. Managed Instagram and Facebook pages and collaborated with local influencers for target marketing. Handled marketing budget and created marketing collateral. Planned and executed marketing campaigns to promote book sales. Organized events like meet-the-author sessions. Developed and maintained company website content with IT and UX teams.

Marketing Executive at Penguin Random House (Singapore & Malaysia)

October 1, 2018 - August 4, 2025

Developed and launched integrated multi-channel marketing campaigns increasing sales for brand authors. Established collaborative marketing partnerships to boost brand awareness and sales. Negotiated pricing for merchandise and printing to ensure cost savings.

Design Coordinator (Marketing) at Johnson & Johnson, Global Franchise Asia Pacific Consumer

May 1, 2013 - August 4, 2025

Streamlined product design to packaging development processes. Coordinated with global teams to ensure successful product launches. Spearheaded packaging design and artwork development projects across multiple regional markets. Ensured quality control and approval of product packaging. Assisted market research with consumer insight focus groups. Managed portfolios for brands such as Neutrogena, Clean & Clear, and Aveeno.

Marketing Manager at Foragers Group

May 31, 2025 - August 4, 2025

Developed and executed the group’s marketing strategy in collaboration with key stakeholders. Built and led a team from scratch. Created and managed social media content strategies across Instagram, TikTok, and Google Listings for multiple brands, growing new accounts from zero to engaged communities. Led brand development, creative direction, and digital marketing strategies for new launches. Utilized data analytics for growth marketing, handled SEO and website copywriting, managed partnerships and collaborations, as well as public relations activities including press releases and media management. Specialized in running social media and Google ads to increase brand awareness, reservations, and event bookings.

Senior Marketing Executive at Times Distribution (Formerly Penguin Random House Singapore & Malaysia)

February 29, 2020 - August 4, 2025

Conceptualized and implemented yearly marketing pipelines. Spearheaded digital marketing development, brand building via partnerships and campaigns, social media management growing Instagram followers from 2k to 10k in one year. Collaborated with local influencers/customized marketing, managed marketing budgets, developed marketing collaterals and digital assets, supported sales with POS materials, and planned/hosted events such as author meet-and-greets. Responsible for website setup and content creation with IT and UX teams.

Marketing Executive at Penguin Random House (Singapore & Malaysia)

October 31, 2018 - August 4, 2025

Developed and launched integrated multi-channel marketing campaigns increasing sales for brand authors. Earned business partner commendations for marketing collateral design. Initiated collaborative partnerships hosting brand awareness and sales growth activities. Negotiated merchandise and printing costs to ensure savings.

Design Coordinator (Marketing) at Johnson & Johnson, Global Franchise Asia Pacific Consumer

May 31, 2013 - August 4, 2025

Streamlined product design to artwork and packaging processes. Coordinated with global and local teams for successful product launches. Led packaging design/artwork projects across multiple Asia Pacific markets ensuring quality control. Facilitated market research using product mock-ups. Managed portfolios including Neutrogena, Clean & Clear, and Aveeno.

Marketing Manager at Foragers Group

May 31, 2025 - August 5, 2025

Built and led a marketing team from scratch to develop and execute the group's marketing strategy in collaboration with owners, general manager, and restaurant managers. Created and implemented social media content strategies on platforms including Instagram, TikTok, and Google Listings for multiple brands, growing accounts from zero followers to engaged communities. Led brand development, creative direction, and digital marketing strategy for new brand launches. Managed data analytics and growth marketing by tracking trends from Google Analytics, social media, email marketing, and customer data. Handled SEO copywriting and maintained websites. Collaborated with partners for campaigns and events, managed public relations and press inquiries including press release writing and vetting, and managed social media and Google Ads campaigns to increase brand awareness and revenue via bookings and enquiries.

Senior Marketing Executive at Times Distribution (Formerly Penguin Random House Singapore & Malaysia)

February 29, 2020 - August 5, 2025

Conceptualized and implemented the annual marketing pipeline. Spearheaded digital marketing development for the Product & Marketing department. Built brand awareness through partnerships, campaigns, and social media management, growing Instagram followers from 2k to 10k within a year. Collaborated with local influencers with diverse target audiences for marketing initiatives. Managed marketing budgets for campaigns and in-store marketing. Planned and implemented marketing strategies to facilitate and promote book sales. Developed marketing collaterals and digital assets ensuring consistent brand representation. Supported business partners with POS materials and sales support. Collaborated with external parties to promote authors and brands. Planned and executed events such as 'Meet-the-Author' sessions and brand awareness events. Set up the company website and was responsible for content creation in collaboration with IT and UX teams.

Marketing Executive at Penguin Random House (Singapore & Malaysia)

October 1, 2018 - August 5, 2025

Developed and launched integrated, multi-channel marketing campaigns that increased sales for brand authors like Roald Dahl, Wimpy Kid, and Adam Grant. Received commendations from business partners for well-designed marketing collateral. Initiated collaborative marketing partnerships resulting in sales growth and increased brand awareness involving clients such as Disney and the National Library Board. Negotiated pricing for merchandise and printing to achieve cost savings.

Design Coordinator (Marketing) at Johnson & Johnson, Global Franchise Asia Pacific Consumer

May 31, 2013 - August 5, 2025

Streamlined and fast-tracked processes from product design development to artwork and packaging development. Coordinated with global design teams, packaging teams, R&D, and local markets to ensure successful product launches in multiple countries. Led packaging design and artwork development projects with local markets across Asia Pacific including China, India, Korea, Taiwan, Hong Kong, Australia, Singapore, Malaysia, Philippines, Indonesia, Thailand, and Vietnam. Ensured quality control of packaging in terms of color and finishing. Responsible for approval of all product packaging. Facilitated market research, market analysis, and consumer insights by producing product mock-up designs to help achieve comprehensive research data.

Marketing Manager at Foragers Group

August 1, 2020 - Present

Built and led the in-house marketing team from scratch. Launched and scaled following Instagram channels from zero through strategic planning, content marketing, and community building. Strategised and planned for multiple brands, optimised SEO for websites, executed multi-channel campaigns to increase engagement and reservations. Ran paid ad campaigns across Meta & Google, securing event bookings and increasing revenue.

Senior Marketing Executive at Times Distribution (formerly Penguin Random House)

February 1, 2020 - September 3, 2025

Grew Instagram following 5x in one year through crafting creative content and partnerships. Created year-long marketing pipelines and managed the campaign calendar. Collaborated with diverse micro and macro influencers to target niche literary audiences. Led event and brand campaign planning including author sessions, in-store promotions, and social content.

Marketing Executive at Times Distribution (formerly Penguin Random House)

October 1, 2018 - September 3, 2025

Developed and launched integrated, multi-channel marketing campaigns that increased sales for brand authors including Roald Dahl, Wimpy Kid, Adam Grant, and more.

Design/Marketing Coordinator at Johnson & Johnson APAC Consumer

May 1, 2013 - September 3, 2025

Led packaging development and approvals across APAC, streamlining processes for key brands like Neutrogena and Aveeno. Coordinated cross-functional teams and supported consumer research with product mock-ups.