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I am a CRM & Digital Marketing Specialist with over 10 years of experience in developing results-driven strategies, campaign automation, and advanced segmentation for both B2C and B2B markets. I bring a strong background in international retail and e-commerce, focusing on optimizing the customer journey through key performance metrics such as open rate, click-through rate, conversion rate, and customer acquisition cost (CAC). Creative and goal-oriented, I have a strategic mindset and a hands-on approach. I excel in managing digital strategy across social media, SEO, SEM, CRM, and email marketing channels. I lead teams and coordinate with external suppliers and agencies to execute comprehensive 360° campaigns and brand repositioning in key markets.…I am a CRM & Digital Marketing Specialist with over 10 years of experience in developing results-driven strategies, campaign automation, and advanced segmentation for both B2C and B2B markets. I bring a strong background in international retail and e-commerce, focusing on optimizing the customer journey through key performance metrics such as open rate, click-through rate, conversion rate, and customer acquisition cost (CAC). Creative and goal-oriented, I have a strategic mindset and a hands-on approach. I excel in managing digital strategy across social media, SEO, SEM, CRM, and email marketing channels. I lead teams and coordinate with external suppliers and agencies to execute comprehensive 360° campaigns and brand repositioning in key markets.

Félix Pascual Guiu

Digital Marketer, Marketing Strategist, Marketing Automation Specialist, +4

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I am a CRM & Digital Marketing Specialist with over 10 years of experience in developing results-driven strategies, campaign automation, and advanced segmentation for both B2C and B2B markets. I bring a strong background in international retail and e-commerce, focusing on optimizing the customer journey through key performance metrics such as open rate, click-through rate, conversion rate, and customer acquisition cost (CAC). Creative and goal-oriented, I have a strategic mindset and a hands-on approach. I excel in managing digital strategy across social media, SEO, SEM, CRM, and email marketing channels. I lead teams and coordinate with external suppliers and agencies to execute comprehensive 360° campaigns and brand repositioning in key markets.…I am a CRM & Digital Marketing Specialist with over 10 years of experience in developing results-driven strategies, campaign automation, and advanced segmentation for both B2C and B2B markets. I bring a strong background in international retail and e-commerce, focusing on optimizing the customer journey through key performance metrics such as open rate, click-through rate, conversion rate, and customer acquisition cost (CAC). Creative and goal-oriented, I have a strategic mindset and a hands-on approach. I excel in managing digital strategy across social media, SEO, SEM, CRM, and email marketing channels. I lead teams and coordinate with external suppliers and agencies to execute comprehensive 360° campaigns and brand repositioning in key markets.

Available to hire

I am a CRM & Digital Marketing Specialist with over 10 years of experience in developing results-driven strategies, campaign automation, and advanced segmentation for both B2C and B2B markets. I bring a strong background in international retail and e-commerce, focusing on optimizing the customer journey through key performance metrics such as open rate, click-through rate, conversion rate, and customer acquisition cost (CAC).

Creative and goal-oriented, I have a strategic mindset and a hands-on approach. I excel in managing digital strategy across social media, SEO, SEM, CRM, and email marketing channels. I lead teams and coordinate with external suppliers and agencies to execute comprehensive 360° campaigns and brand repositioning in key markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Intermediate

Catalan; Valencian

Advanced

Work Experience

Digital Marketing Manager at MTNG Experience (Mustang & Mariamare)

May 1, 2025 - Present

Developed and executed 360° digital strategies including social media, SEO/SEM, CRM, and email marketing. Oversaw product campaigns and performance-based advertising and designed and executed the brand’s global marketing and communication strategy. Managed a team of 6 professionals across design, social media, email marketing, photography, visual merchandising, and trade marketing. Implemented 360° campaigns and led brand repositioning in key markets. Coordinated external suppliers and agencies.

Marketing & Communication Director at MTNG Experience (Mustang & Mariamare)

May 31, 2025 - August 3, 2025

Designed and executed the global marketing and communication strategy. Managed a team of six professionals across various digital marketing and merchandising functions. Implemented comprehensive campaigns and led brand repositioning in key markets. Coordinated with external suppliers and agencies.

Digital Marketing Manager at MTNG Experience (Mustang & Mariamare)

June 30, 2024 - August 3, 2025

Fully managed digital strategy inclusive of social media, SEO, SEM, CRM, and email marketing. Led user experience improvements across channels. Advanced segmentation based on user behavior and purchase frequency. Optimized campaign performance and budget allocation. Coordinated photo shoots, audiovisual content, and channel-specific campaigns. Monitored and analyzed key KPIs such as CTR, open rates, conversion rate, and CLV. Supervised internal and external content production.

Account Executive at Simbol Ingenio Creativo

September 30, 2021 - August 3, 2025

Managed direct client relationships from briefing to delivery. Conducted digital channel audits, developed social media strategies, and handled content creation and scheduling. Increased social media engagement through tailored content optimization. Expanded client portfolio and strengthened loyalty with strategic marketing plans.

Especialista en Marketing Digital at Rent a Car

November 30, 2020 - August 3, 2025

Created and executed online advertising campaigns including Facebook Ads, Google Ads, and SEO. Managed website content, graphic design, and performance reporting. Increased conversions by 60% through optimization. Performed A/B testing to enhance website performance. Conducted reporting, data analysis, and audience segmentation to improve results.

Audiovisual Producer at Freelance

January 31, 2019 - August 3, 2025

Community Manager at BMW Movil Begar

September 30, 2015 - August 3, 2025

Created, planned, and scheduled content for social media, website, blog, and local press. Increased online visibility and engagement by 50% within six months.

Marketing & Communication Director

May 31, 2025 - August 5, 2025

Developed and executed 360° digital strategies including social media, SEO/SEM, CRM, and email marketing. Oversaw product campaigns and performance-based advertising. Designed and implemented the brand's global marketing and communications strategy. Managed a team of 6 professionals across design, social media, email marketing, photography, visual merchandising, and trade marketing. Implemented 360° campaigns and led brand repositioning in key markets. Coordinated external suppliers and agencies.

Digital Marketing Manager

June 30, 2024 - August 5, 2025

Fully managed the digital strategy including social media, SEO, SEM, CRM, and email marketing. Led user experience improvement initiatives across digital channels. Used advanced segmentation based on user behavior, purchase frequency, and engagement. Optimized campaign performance and budget allocation. Coordinated photo shoots, audiovisual content, and channel-specific campaigns. Monitored and analyzed key KPIs such as CTR, open rates, conversion rates, and CLV. Supervised content produced by internal teams and external agencies.

Account Executive at Mustang & Mariamare

September 30, 2021 - August 5, 2025

Managed direct client relationships from initial briefing to final delivery. Conducted digital channel audits, developed social media strategies, and handled content creation and scheduling. Increased social media engagement for several key clients through tailored content and optimization. Expanded the client portfolio and strengthened loyalty through strategic marketing plans.

Especialista en Marketing Digital at Simbol Ingenio Creativo

November 1, 2020 - August 5, 2025

Created and executed online advertising campaigns (Facebook Ads, Google Ads, SEO). Managed website content, graphic design, and performance reporting. Increased conversions by 60% through campaign optimization. Performed A/B testing to improve website performance. Conducted reporting, data analysis, and audience segmentation to enhance results.

Audiovisual Producer at Freelance

January 1, 2019 - August 5, 2025

Community Manager at BMW Movil Begar

September 1, 2015 - August 5, 2025

Created, planned, and scheduled content for social media, website, blog, and local press. Increased online visibility and engagement by 50% within 6 months.