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Hi, I’m Beshoy Magdy. I’m a performance and growth marketing expert focused on turning data into revenue. Over 5+ years, I’ve scaled eCommerce, DTC, and B2B brands by building data-driven, full-funnel campaigns, optimizing multi-million ad budgets, and driving measurable ROAS improvements. I love leading teams, collaborating with product and creative to craft conversion-focused experiences, and using automation to nurture relationships and increase customer lifetime value. I’m passionate about digital transformation and delivering sustainable growth for ambitious brands through data, experimentation, and creative thinking.…Hi, I’m Beshoy Magdy. I’m a performance and growth marketing expert focused on turning data into revenue. Over 5+ years, I’ve scaled eCommerce, DTC, and B2B brands by building data-driven, full-funnel campaigns, optimizing multi-million ad budgets, and driving measurable ROAS improvements. I love leading teams, collaborating with product and creative to craft conversion-focused experiences, and using automation to nurture relationships and increase customer lifetime value. I’m passionate about digital transformation and delivering sustainable growth for ambitious brands through data, experimentation, and creative thinking.

Beshoy Magdy

Performance Marketer, Marketing Strategist, Digital Marketer, +4

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Hi, I’m Beshoy Magdy. I’m a performance and growth marketing expert focused on turning data into revenue. Over 5+ years, I’ve scaled eCommerce, DTC, and B2B brands by building data-driven, full-funnel campaigns, optimizing multi-million ad budgets, and driving measurable ROAS improvements. I love leading teams, collaborating with product and creative to craft conversion-focused experiences, and using automation to nurture relationships and increase customer lifetime value. I’m passionate about digital transformation and delivering sustainable growth for ambitious brands through data, experimentation, and creative thinking.…Hi, I’m Beshoy Magdy. I’m a performance and growth marketing expert focused on turning data into revenue. Over 5+ years, I’ve scaled eCommerce, DTC, and B2B brands by building data-driven, full-funnel campaigns, optimizing multi-million ad budgets, and driving measurable ROAS improvements. I love leading teams, collaborating with product and creative to craft conversion-focused experiences, and using automation to nurture relationships and increase customer lifetime value. I’m passionate about digital transformation and delivering sustainable growth for ambitious brands through data, experimentation, and creative thinking.

Available to hire

Hi, I’m Beshoy Magdy. I’m a performance and growth marketing expert focused on turning data into revenue. Over 5+ years, I’ve scaled eCommerce, DTC, and B2B brands by building data-driven, full-funnel campaigns, optimizing multi-million ad budgets, and driving measurable ROAS improvements.

I love leading teams, collaborating with product and creative to craft conversion-focused experiences, and using automation to nurture relationships and increase customer lifetime value. I’m passionate about digital transformation and delivering sustainable growth for ambitious brands through data, experimentation, and creative thinking.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Performance Marketing Manager at Baky’s Fashion Hub

January 1, 2024 - Present

Develop and execute full-funnel paid media strategies, optimizing each stage of the customer journey to drive acquisition, retention, and revenue growth. Manage and scale multi-million ad budgets across Meta, Google, TikTok, LinkedIn, and Snapchat, leveraging data-driven bidding, audience segmentation, and CRO to maximize ROAS and CAC efficiency. Lead and mentor a team of media buyers and performance marketers, ensuring strategic execution, continuous optimization, and industry best practices. Analyze real-time data from GA4, backend analytics, and dashboards to make data-driven adjustments to enhance conversion rates and campaign efficiency. Collaborate with creative teams for high-impact ad creatives and landing pages, and work closely with eCommerce, UI/UX, and development teams to optimize tracking, UX design, and site performance. Implement automated marketing workflows and develop highly targeted remarketing strategies to nurture leads and improve retention. Pitch, onboard, and s

Performance Marketing Executive at MitchDesigns / Baky’s Fashion Hub

December 31, 2023 - August 3, 2025

Managed multi-channel paid media campaigns (Meta, Google, TikTok, LinkedIn, Snapchat), optimizing budgets for ROAS and CAC efficiency. Developed and executed data-driven marketing strategies leveraging A/B testing, audience segmentation, and performance analytics to improve conversion rates. Refined remarketing and retargeting strategies using behavioral insights to re-engage high-intent users and boost customer lifetime value. Collaborated with creative and development teams to design high-converting ad creatives, landing pages, and sales funnels. Continuously analyzed real-time data from GA4, backend dashboards, and marketing platforms to adjust strategies for enhanced campaign efficiency. Created performance reports outlining key metrics and strategic recommendations for optimization and budget allocation.

Digital Transformation Specialist at MitchDesigns

December 31, 2023 - August 3, 2025

Led end-to-end digital transformation projects, guiding clients from initial consultation to website launch. Managed inbound leads, discovery calls, tailored solution pitches, and closing deals. Explained modern web technologies (WordPress, Shopify, PHP, React, Laravel) and UI/UX best practices to clients. Advised on website architecture, content structuring, CTAs, and customer journey mapping for optimized user experience and conversions. Worked closely with UI/UX designers and developers to map wireframes, define site structures, and build conversion-optimized landing pages. Tailored and presented customized proposals aligning business objectives with scalable technical solutions. Integrated backend solutions for automation, third-party API connections, and eCommerce functionalities to improve performance.

Media Buyer at MitchDesigns / Baky’s Fashion Hub

December 31, 2022 - August 3, 2025

Managed paid media buying as an early career foundation transitioning into performance marketing roles. Worked part-time and full-time across multiple platforms, laying the groundwork for the candidate's expertise in multi-channel media campaigns.

Performance Marketing Manager at Healthy & Tasty

May 1, 2025 - Present

Develop and execute full-funnel paid media strategies across Meta, Google, TikTok, LinkedIn, and Snapchat. Optimize each stage of the customer journey to drive acquisition, retention, and revenue growth. Manage and scale multi-million ad budgets with data-driven bidding, audience segmentation, CRO, and performance reporting. Lead a team of media buyers, coordinate with creative and development teams, and deliver weekly and monthly performance reports.

Performance Marketing Manager at Baky’s Fashion Hub

January 1, 2024 - Present

Develop and execute full-funnel paid media campaigns across multiple platforms to drive acquisition, retention, and revenue growth. Optimize ROAS and CAC through data-driven bidding, advanced segmentation, and CRO; collaborate with UI/UX and developers to ensure robust tracking and site performance. Mentor a team, onboard new clients, and provide data-backed strategic plans and regular performance reporting.

Performance Marketing Executive at MitchDesigns

December 31, 2023 - September 10, 2025

Managed multi-channel paid media campaigns (Meta, Google, TikTok, LinkedIn, Snapchat), optimizing budgets for ROAS and CAC efficiency. Developed data-driven marketing strategies, including A/B testing, audience segmentation, and performance analytics to improve conversion rates. Refined remarketing and retargeting to boost customer lifetime value and engagement. Collaborated with creative and development teams to design high-converting ads, landing pages, and sales funnels; produced client and leadership reports.

Digital Transformation Specialist at MitchDesigns

December 31, 2023 - September 10, 2025

Led end-to-end digital transformation projects, guiding clients from discovery to website launch. Nurtured inbound leads, pitched tailored solutions, and closed deals. Explained modern web technologies (WordPress, Shopify, PHP, React, Laravel) and UI/UX best practices to clients. Advised on website architecture, content structuring, CTAs, and customer journey mapping; worked with UI/UX designers and developers to map wireframes and build conversion-optimized landing pages; integrated automation and third-party APIs to improve performance.

Media Buyer at MitchDesigns

December 31, 2022 - September 10, 2025

Managed media buying across multiple channels, conducted real-time optimization, performed A/B testing, and created performance reports for clients. Leveraged analytics to adjust bidding, targeting, and creatives to improve campaign efficiency.

at Baky’s Fashion Hub

December 31, 2021 - September 10, 2025

Part-time remote role supporting marketing activities and campaign execution for an e-commerce brand, including campaign setup, audience segmentation, and landing page optimization.