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Hi, I'm Safa Ahmad, a seasoned B2C E-commerce and Digital Marketing Manager with over 8 years of experience helping businesses grow through innovative digital strategies. I specialize in driving customer acquisition and increasing revenue by optimizing user journeys and leveraging tools like CRM, SEO, and paid media. Leading dynamic teams and managing cross-market projects are part of what I do best. I take pride in driving impactful marketing campaigns aligned with business goals, boosting brand visibility, and cultivating partnerships with influencers for viral success. I love transforming data into actionable insights to improve sales and customer engagement, all while fostering a strong, consistent brand identity across multiple platforms.…Hi, I'm Safa Ahmad, a seasoned B2C E-commerce and Digital Marketing Manager with over 8 years of experience helping businesses grow through innovative digital strategies. I specialize in driving customer acquisition and increasing revenue by optimizing user journeys and leveraging tools like CRM, SEO, and paid media. Leading dynamic teams and managing cross-market projects are part of what I do best. I take pride in driving impactful marketing campaigns aligned with business goals, boosting brand visibility, and cultivating partnerships with influencers for viral success. I love transforming data into actionable insights to improve sales and customer engagement, all while fostering a strong, consistent brand identity across multiple platforms.

Safa Ahmad

Digital Marketer, Social Media Manager, Marketing Strategist, +2

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Hi, I'm Safa Ahmad, a seasoned B2C E-commerce and Digital Marketing Manager with over 8 years of experience helping businesses grow through innovative digital strategies. I specialize in driving customer acquisition and increasing revenue by optimizing user journeys and leveraging tools like CRM, SEO, and paid media. Leading dynamic teams and managing cross-market projects are part of what I do best. I take pride in driving impactful marketing campaigns aligned with business goals, boosting brand visibility, and cultivating partnerships with influencers for viral success. I love transforming data into actionable insights to improve sales and customer engagement, all while fostering a strong, consistent brand identity across multiple platforms.…Hi, I'm Safa Ahmad, a seasoned B2C E-commerce and Digital Marketing Manager with over 8 years of experience helping businesses grow through innovative digital strategies. I specialize in driving customer acquisition and increasing revenue by optimizing user journeys and leveraging tools like CRM, SEO, and paid media. Leading dynamic teams and managing cross-market projects are part of what I do best. I take pride in driving impactful marketing campaigns aligned with business goals, boosting brand visibility, and cultivating partnerships with influencers for viral success. I love transforming data into actionable insights to improve sales and customer engagement, all while fostering a strong, consistent brand identity across multiple platforms.

Available to hire

Hi, I’m Safa Ahmad, a seasoned B2C E-commerce and Digital Marketing Manager with over 8 years of experience helping businesses grow through innovative digital strategies. I specialize in driving customer acquisition and increasing revenue by optimizing user journeys and leveraging tools like CRM, SEO, and paid media. Leading dynamic teams and managing cross-market projects are part of what I do best.

I take pride in driving impactful marketing campaigns aligned with business goals, boosting brand visibility, and cultivating partnerships with influencers for viral success. I love transforming data into actionable insights to improve sales and customer engagement, all while fostering a strong, consistent brand identity across multiple platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Advanced

Spanish; Castilian

Beginner

Work Experience

E-commerce & Digital Marketing Manager at Arabesque Ltd, Manchester, UK

January 1, 2018 - Present

Designed and executed impactful social media strategies to improve brand visibility and audience engagement. Took complete ownership of e-commerce function including budgeting, merchandising, and digital performance tracking using Shopify. Reduced cart abandonment by 15% through checkout optimization and retargeting campaigns. Developed high-impact marketing campaigns to drive growth and market share while leveraging market insights for competitive advantage. Cultivated influencer partnerships to create viral campaigns. Led the marketing team to ensure smooth operations and successful campaigns. Achieved a 30% sales increase by applying web analytics insights and improved user engagement on Shopify and WordPress through JavaScript and CSS enhancements. Strengthened brand identity and secured first-page search rankings through SEO and SEM.

Social Media Account Manager at Arabesque Ltd, Manchester, UK

January 1, 2018 - August 3, 2025

Spearheaded innovative social media campaigns boosting brand presence. Created/managing content aligned with brand identity. Used Google Analytics for audience targeting. Organized events and exhibitions. Managed budgets for ROI optimization. Expanded audience on Facebook, TikTok, Instagram, and Pinterest. Enhanced website traffic via blogs and targeted content strategies. Strengthened brand positioning through creative PR and PR packaging concepts. Improved campaign performance with data analytics.

Sales Representative (Part-time) at World Duty Free-Dufry, Manchester Airport, UK

January 1, 2018 - August 3, 2025

Delivered excellent customer service in a fast-paced retail setting. Used product knowledge to assist customers and drive sales. Designed merchandise displays to increase interest and visibility. Streamlined stock management improving availability and reducing stockouts. Increased sales with upselling and cross-selling techniques.