I am Melisa Güda, a passionate Digital Marketing & Website Coordinator with a solid background in digital ideation and UX/UI design. I love combining creativity with strategy to help brands grow their online presence and connect with their audience effectively. With hands-on experience in social media growth, content optimization, and user experience design, I’m always eager to learn and adapt to the ever-changing digital landscape. Throughout my career, I've worked closely with educational institutions and tech companies to develop engaging marketing strategies and optimize digital platforms. I enjoy leading projects from concept to execution, fostering collaboration, and delivering measurable results. Outside work, I’m enthusiastic about exploring innovative solutions and continuously honing my skills in digital marketing and design.

Melisa Güda

I am Melisa Güda, a passionate Digital Marketing & Website Coordinator with a solid background in digital ideation and UX/UI design. I love combining creativity with strategy to help brands grow their online presence and connect with their audience effectively. With hands-on experience in social media growth, content optimization, and user experience design, I’m always eager to learn and adapt to the ever-changing digital landscape. Throughout my career, I've worked closely with educational institutions and tech companies to develop engaging marketing strategies and optimize digital platforms. I enjoy leading projects from concept to execution, fostering collaboration, and delivering measurable results. Outside work, I’m enthusiastic about exploring innovative solutions and continuously honing my skills in digital marketing and design.

Available to hire

I am Melisa Güda, a passionate Digital Marketing & Website Coordinator with a solid background in digital ideation and UX/UI design. I love combining creativity with strategy to help brands grow their online presence and connect with their audience effectively. With hands-on experience in social media growth, content optimization, and user experience design, I’m always eager to learn and adapt to the ever-changing digital landscape.

Throughout my career, I’ve worked closely with educational institutions and tech companies to develop engaging marketing strategies and optimize digital platforms. I enjoy leading projects from concept to execution, fostering collaboration, and delivering measurable results. Outside work, I’m enthusiastic about exploring innovative solutions and continuously honing my skills in digital marketing and design.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Turkish
Fluent
German
Intermediate

Work Experience

Digital Marketing & Website Coordinator at ExitEdu.com & isvicredeoku.com Study Abroad Consulting
October 1, 2021 - Present
Grew Instagram accounts organically to over 4.5K followers, increasing brand awareness and engagement. Developed and executed digital marketing strategies, leading to a 30% annual increase in client engagement. Led B2B collaborations with 20+ educational institutions. Optimized SEO and blog content, improving organic search rankings and inbound inquiries. Organized and hosted webinars and workshops to educate prospective students and convert leads. Analyzed market trends and competitor offerings to refine service packages.
Junior UX/UI Consultant at Getacon
December 1, 2024 - August 3, 2025
Led employer branding campaigns, improving ad space visibility. Guided rebranding efforts with developer and designer teams. Conducted user needs analysis and mapped customer journeys using Figma. Successfully changed UI navigation design resulting in a 55% rise in visitor traffic. Designed back-office system reducing cost on CRM. Ran workshops for human-centered UI/UX development. Managed workshop documentation and enriched design processes.
Strategy Management Intern at Roth Advisory
September 30, 2022 - August 3, 2025
Prepared workshops for process optimization using Miro and PowerPoint. Assisted in workflow documentation and project tracking with SAP EPPM. Helped analyze and visualize project data for internal reporting. Contributed to B2B strategy research by identifying potential partners and drafting pitch materials.
Education Coordinator at British Town & Mentora College
September 30, 2021 - August 3, 2025
Delivered customized English language lessons to 50+ students across age groups, adapting methods to learning styles. Created dynamic lesson plans to improve all language skills across CEFR proficiency levels. Administered placement tests, provided feedback, and tracked progress leading to measurable language improvements.
Marketing & Website Coordinator (Freelance) at ExitEdu.com & isvicredeoku.com Study Abroad Consulting Digital
October 1, 2021 - Present
Grew Instagram accounts organically to over 4.5K followers, increasing brand awareness and engagement. Developed and executed digital marketing strategies, leading to a 30% annual increase in client engagement. Led B2B collaborations with over 20 educational institutions. Optimized SEO and blog content, resulting in improved organic search rankings and inbound inquiries. Organized and hosted webinars and workshops to educate prospective students and convert leads. Analyzed market trends and competitors to refine service packages and maintain competitiveness.
Junior UX/UI Consultant (Contract) at Getacon
December 1, 2024 - August 3, 2025
Led employer branding campaigns to improve ad space visibility. Guided rebranding process collaborating with developers and designers. Conducted comprehensive user needs analysis via surveys and desk research, mapping customer journeys on Figma validated by Laws of UX. Implemented UI navigation redesign on the company website, resulting in a 55% increase in visitor traffic. Designed and developed a back-office system to save company budget on expensive CRMs. Ran workshops focused on human-centered UI/UX development. Managed documentation of workshop results and retrospective meetings, enriching the design process with documented achievements.
Strategy Management Intern at Roth Advisory
September 30, 2022 - August 3, 2025
Prepared and helped facilitate workshops using Miro and PowerPoint for teams of 15+. Assisted in using SAP EPPM for workflow documentation and project tracking. Analyzed and visualized project data with Excel and PowerPoint for internal reporting. Contributed to B2B strategy research by identifying potential partners and drafting pitch materials.
Education Coordinator at British Town & Mentora College
September 30, 2021 - August 3, 2025
Delivered customized English lessons to over 50 students from children to adults, adapting teaching methods to various ages and learning styles. Designed lesson plans to improve speaking, listening, reading, and writing skills across CEFR levels. Administered tests, provided feedback, and tracked student progress, leading to measurable language improvements.

Education

Bachelor of Arts at Uludag University
September 1, 2018 - August 31, 2023
Bachelor of Arts at ULUDAG UNIVERSITY
September 1, 2018 - August 31, 2023

Qualifications

Master`s in Digital Ideation
September 1, 2023 - January 30, 2025

Industry Experience

Education, Professional Services, Software & Internet, Media & Entertainment