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I'm Mariam Virani, a marketing leader specializing in brand storytelling, integrated communications, and product launches across hospitality, real estate, and wellness. I translate business goals into compelling brand narratives and immersive customer experiences that drive engagement and revenue. As the Global Founder & CEO of Inner Verse and a former executive across UAE brands, I blend corporate marketing expertise with entrepreneurial leadership. I'm focused on expanding brands internationally, building strategic partnerships, and delivering high-impact campaigns, now expanding into Canada.…I'm Mariam Virani, a marketing leader specializing in brand storytelling, integrated communications, and product launches across hospitality, real estate, and wellness. I translate business goals into compelling brand narratives and immersive customer experiences that drive engagement and revenue. As the Global Founder & CEO of Inner Verse and a former executive across UAE brands, I blend corporate marketing expertise with entrepreneurial leadership. I'm focused on expanding brands internationally, building strategic partnerships, and delivering high-impact campaigns, now expanding into Canada.

Mariam Virani

Marketer, Brand Strategist, Marketing Strategist, +4

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I'm Mariam Virani, a marketing leader specializing in brand storytelling, integrated communications, and product launches across hospitality, real estate, and wellness. I translate business goals into compelling brand narratives and immersive customer experiences that drive engagement and revenue. As the Global Founder & CEO of Inner Verse and a former executive across UAE brands, I blend corporate marketing expertise with entrepreneurial leadership. I'm focused on expanding brands internationally, building strategic partnerships, and delivering high-impact campaigns, now expanding into Canada.…I'm Mariam Virani, a marketing leader specializing in brand storytelling, integrated communications, and product launches across hospitality, real estate, and wellness. I translate business goals into compelling brand narratives and immersive customer experiences that drive engagement and revenue. As the Global Founder & CEO of Inner Verse and a former executive across UAE brands, I blend corporate marketing expertise with entrepreneurial leadership. I'm focused on expanding brands internationally, building strategic partnerships, and delivering high-impact campaigns, now expanding into Canada.

Available to hire

I’m Mariam Virani, a marketing leader specializing in brand storytelling, integrated communications, and product launches across hospitality, real estate, and wellness. I translate business goals into compelling brand narratives and immersive customer experiences that drive engagement and revenue.

As the Global Founder & CEO of Inner Verse and a former executive across UAE brands, I blend corporate marketing expertise with entrepreneurial leadership. I’m focused on expanding brands internationally, building strategic partnerships, and delivering high-impact campaigns, now expanding into Canada.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Language

English

Fluent

Urdu

Fluent

Hindi

Fluent

Work Experience

Wellness Manager at TUMBI Hotels – Tapestry Collection by Hilton

January 31, 2025 - August 4, 2025

Designed 9 immersive wellness-themed hotel suites and a wellness floor integrating spa services, aromatherapy, nutrition, and branding. Developed wellness programs such as Tai Chi, sound healing, and womb healing. Led concept development and execution for the brand's grand launch event using interactive guest experiences. Directed brand identity creation in collaboration with Hilton and external agencies. Delivered 50+ branded assets and launched 15 marketing campaigns in under 3 months, boosting visibility and room occupancy. Secured partnerships with key organizations and influencers. Achieved 48 media placements in major UAE publications.

Marketing Manager at TUMBI Hotels – Tapestry Collection by Hilton

May 31, 2025 - August 4, 2025

Developed and executed marketing strategies to enhance brand visibility and customer engagement within the wellness hospitality sector.

Founder & CEO at OPTIMYSTIC M FZ LLC

August 1, 2016 - Present

Delivered over 1,000 transformational healing sessions in wellness coaching and holistic therapy. Designed and facilitated multiple wellness programs and workshops. Developed and implemented a multi-platform digital marketing strategy to expand a niche wellness personal brand, producing engaging social media content. Created and launched a wellness product line featuring 12 aromatherapy products, driving sales via influencer marketing, exhibitions, and retail partnerships.

Marketing Executive at NSHAMA Development LLC

July 31, 2015 - August 4, 2025

Led 14 product launches within 2 months, managing over 100 employees, agencies, and contractors per launch. Achieved sales of 2,000 townhouses in 2 weeks, surpassing industry average by 400%. Developed marketing plans across print, outdoor, radio, digital, and social media. Maintained and negotiated relationships with over 30 vendors and agencies. Initiated an agent education program to train brokerage firms and boost sales in UAE real estate sector.

Marketing Manager at AQUA Properties

January 31, 2015 - August 4, 2025

Managed Cityscape Global trade shows in 2014 and 2015, coordinating teams and vendors, overseeing budgeting and communications, achieving 45% cost reductions. Increased lead generation by 30% by reallocating digital ad budgets. Recruited, mentored, and trained marketing team members. Created high-value sales and leasing proposals supporting projects valued at approximately CAD $343 million.

Marketing Manager at AQUA Properties

July 1, 2015 - Present

Continued marketing management duties as above following a return to the company in July 2015.

Wellness Manager at TUMBI Hotels – Tapestry Collection by Hilton

January 31, 2025 - August 4, 2025

Designed 9 immersive wellness-themed hotel suites and a full-service wellness floor integrating spa services, aromatherapy, nutrition, and branding for a holistic guest experience. Developed wellness programs such as Tai Chi, sound healing, and womb healing hosted across multiple hotel venues. Led concept development and execution for the brand's grand launch event, utilizing interactive guest experiences to tell the brand story. Directed the creation of brand identity in collaboration with Hilton and external agencies. Delivered 50+ branded assets and launched 15 marketing campaigns in under 3 months, boosting visibility and occupancy. Secured brand partnerships with key organizations and influencers. Achieved 48 media placements in major UAE publications.

Marketing Manager at TUMBI Hotels – Tapestry Collection by Hilton

May 31, 2025 - August 4, 2025

Responsible for marketing management including campaign launches, asset delivery, brand partnerships, and media relations within the hotel brand framework.

Founder & CEO at OPTIMYSTIC M FZ LLC

August 1, 2016 - Present

Delivered over 1,000 transformational healing sessions in wellness coaching and holistic therapy. Designed and facilitated multiple wellness programs including workshops and masterclasses. Developed and implemented a multi-platform digital marketing strategy to expand a niche personal brand through engaging social media content. Created and launched “Cosmic by M,” a wellness product line featuring 12 aromatherapy products, driving sales via influencer marketing, exhibitions, and retail partnerships.

Marketing Executive at NSHAMA Development LLC

July 31, 2015 - August 4, 2025

Led 14 product launches within 2 months managing over 100 short-term employees, agencies, and contractors for successful execution. Achieved sales of 2,000 townhouses in 2 weeks, surpassing industry average by 400%. Developed and executed comprehensive marketing plans across multiple channels. Maintained and negotiated relationships with over 30 vendors and agencies. Initiated and implemented an agent education program in the UAE real estate sector to train brokerage firms and boost sales.

Marketing Manager at AQUA Properties

January 31, 2015 - August 4, 2025

Managed Cityscape Global trade shows in 2014 and 2015 leading a team of 15 and overseeing budgeting, booth design, materials, and communication. Achieved a 45% cost reduction in year two through efficient planning and negotiation. Increased lead generation by 30% by reallocating digital advertising budgets. Recruited, mentored, and trained marketing team members to enhance performance. Created high-value sales and leasing proposals supporting acquisition of projects valued at approximately CAD $343 million.

Wellness Manager at TUMBI Hotels – Tapestry Collection by Hilton

September 1, 2024 - January 31, 2025

Directed brand identity development in collaboration with Hilton and external agencies, establishing a cohesive visual and narrative framework. Led end-to-end concept and execution of the brand’s grand launch event, driving immersive, experience-led storytelling. Delivered 50+ branded assets and launched 15 integrated marketing campaigns within 90 days, increasing brand visibility and supporting occupancy growth. Secured strategic partnerships with Wild Wadi Waterpark, Abu Dhabi Commercial Bank, HSBC, and regional influencers including Kris Fade. Achieved 48+ media placements across leading publications including Khaleej Times and Hotelier Middle East. Designed and launched 9 wellness-themed suites and a full-service wellness floor, enhancing guest experience through integrated spa, aromatherapy, and nutrition concepts. Developed and executed multi-format wellness programs (Tai Chi, sound healing, womb healing), increasing guest engagement and brand positioning.

Global Founder & CEO at INNER VERSE (Formerly OPTIMYSTIC M FZ LLC)

August 1, 2016 - Present

Built and scaled a wellness and lifestyle brand in the UAE, now expanding into the Canadian market through targeted digital marketing and content strategy. Led brand evolution from Optimystic M to Inner Verse, redefining brand identity, messaging, and audience positioning for international growth. Developed and executed multi-platform marketing strategies, driving audience growth through social media content, storytelling, and community engagement. Designed and launched high-conversion programs (Self-Empowerment Workshop, Manifestation Masterclass, Energetics 101), generating consistent client acquisition. Launched and marketed “Cosmic by M,” a 12-product aromatherapy line, and led its rebrand and relaunch as “CURA” for the Canadian market. Drove revenue through influencer marketing, brand collaborations, exhibitions, and retail partnerships. Delivered 1,000+ client sessions, building strong retention, referrals, and brand loyalty.

Marketing Manager at AQUA Properties

December 1, 2012 - July 31, 2015

Developed high-value sales and leasing proposals supporting acquisition of projects valued at approximately CAD 343M. Increased lead generation by 30% by optimizing digital media spend and reallocating budgets to high-performing web portals. Reduced event costs by 45% year-over-year through strategic planning and vendor negotiations. Led execution of Cityscape Global (2014–2015), managing a team of 15 and overseeing vendors, contractors, budgeting, booth design, and marketing communications. Recruited, trained, and mentored marketing team members, improving team capability and performance.