Available to hire
I am a highly competitive and hard-working professional with strong creativity and a goal-oriented mindset. I excel at maintaining professional relationships and working efficiently with teams, combining a strong work ethic with commitment to delivering excellent results in every project I undertake. My background spans marketing communication, digital marketing, advertising, and strategic business planning.
I have extensive experience managing projects and marketing campaigns from ideation to execution, leading teams across diverse creative and operational functions. I thrive in dynamic environments, facilitating clear communication, resource management, and quality assurance to ensure the success of every initiative. I am passionate about blending creativity with strategy to elevate brands and enhance customer engagement.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Project Manager at The Bloc
May 31, 2024 - August 4, 2025Assists in developing accurate and informed scopes of work and creates realistic schedules on small- to medium-sized projects. Ideates and proposes project approach and deliverables; reviews plans and progress according to defined processes. Serves as primary liaison to Direction Center colleagues and partners. Sets clear expectations for tasks and deliverables, and provides proper materials/documentation. Leads structured internal/external project status reviews, manages projects by highlighting issues and identifying solutions, including escalation when necessary. Assists in flawless preparation and delivery of legal and regulatory submissions. Identifies risks and plans QA for all projects. Ensures resource scheduling and allocation are effective and communicates any changes promptly. Manages priorities for execution teams and forecasts resource needs.
Senior Project Manager at Ad-Lib.io (UK)
October 31, 2021 - August 4, 2025Oversaw and managed the entire campaign delivery process, including briefing campaign storyboards to design teams, creative template creation, and dynamic builds for developers and video editors. Managed daily optimization and campaigns within platforms. Regularly interfaced with client service managers, agencies, and clients to resolve creative and implementation issues. Confirmed and managed timelines and turnaround times. Utilized platform knowledge to contribute to creative generation and ensured quality assurance for storyboards, mocks, and final creatives. Handled overall resource management for end-to-end campaign delivery including Display, YouTube, Facebook/Instagram. Created project plans and coordinated with multiple teams for smooth campaign execution and creative optimization.
Marketing Manager for Creatives & Marketing at Xentralhub Business Solutions Inc.
August 31, 2020 - August 4, 2025Led all marketing activities including social media, digital campaigns, advertising, traditional marketing, and creative projects. Designed and conceptualized branding guidelines and generated innovative promotional ideas. Ensured consistent brand messaging across all channels. Developed editorial calendar and monitored competition. Created social media strategy and maintained a strong web presence. Managed marketing budget quarterly and annually. Planned and deployed digital marketing campaigns from ideation to execution to increase web traffic. Conceptualized promotional campaigns and optimized content through SEO and Google Analytics. Assessed advertising campaign performance and gathered customer feedback to improve client engagement and market positioning.
Chief Operating Officer at Starprestige Import & Export Enterprise
February 29, 2020 - August 4, 2025Planned, organized, and directed business unit operations for product and brand markets locally and internationally. Accountable for major operational decisions and business attainment. Oversaw company investments, product activities, order negotiations, and daily financial operations. Coordinated with manufacturers and suppliers to meet market requirements. Maintained inventory and official records ensuring no discrepancies. Developed efficient projects suitable to business needs and monitored market trends and product development to uphold quality and process accuracy. Represented the company in meetings, negotiations, and related events. Led business process improvements and initiated revenue-boosting projects.
Marketing Communications Executive - International Business (Creatives and Marketing) at PLDT Global Corporation
April 30, 2017 - August 4, 2025Handled copywriting for business and product brands. Coordinated content, mechanics, and conditions with Points of Presence and third-party suppliers. Managed Advertising Creative Briefs and job orders. Focused on merchandising and media advertising requirements from Points of Presence. Provided marketing research support for new and existing businesses including product launches. Monitored websites and social media to enhance product and service exposure. Performed general administrative support for the group. Developed and implemented business process improvements for smooth product and service delivery. Initiated projects to increase company revenue. Created marketing and corporate collateral including posters, flyers, signages, and storyboards.
Marketing Music Executive and Content Officer (Mobile Music-Interactive) at ABS-CBN Interactive (ABS-CBN CORPORATION)
July 31, 2011 - August 4, 2025Conceptualized music products and services for mobile. Coordinated project efforts with respective groups and managed all necessary forms and documents. Responsible for all platforms of music mobile content. Managed project resource allocation. Ensured comprehensive project documentation and generated statistics and revenue reports. Marketed music content through mobile services and telecommunications via diverse channels including outdoor advertising and broadcasts. Investigated and resolved service defects. Ensured efficient flow of existing incentive programs. Managed project specifications and timeline. Marketed Filipino music online and internationally and created scripts for promotional materials and broadcasts. Coordinated with marketing for related content and materials.
Service Description Writer and Quality Assurance Tester, Service Management Group at ABS-CBN Interactive (ABS-CBN CORPORATION)
December 31, 2008 - August 4, 2025Created service description documents for local and international services and conducted testing including mms, sms, wap across local and international platforms. Developed service descriptions compliant with marketing and telecom regulations. Conducted pre-deployment quality assurance through code reviews, unit testing, integration, systems, and product/service testing. Established quality control frameworks covering milestone activities such as Kick-Off, Impact Analysis, Code Reviews, Testing phases, and defect monitoring. Ensured compliance of all service descriptions with operator guidelines and relevant consumer agency regulations.
Project Manager at The Bloc
May 31, 2024 - August 4, 2025Assisted in developing accurate and informed scopes of work and created realistic schedules on small- to medium-sized projects. Proposed project approaches and deliverables; reviewed plans and progress per defined processes. Served as primary liaison to Direction Center colleagues based in North America. Set clear expectations, communicated effectively, and provided proper documentation. Led structured internal/external project status reviews, managed project issues and escalations, and aided in legal and regulatory submissions. Identified risks, scheduled and planned QA, allocated schedules and resources, and managed priorities for execution teams while resolving conflicts and forecasting resource needs based on upcoming projects.
Senior Project Manager at Ad-Lib.io (UK)
October 31, 2021 - August 4, 2025Oversaw and managed the entire campaign delivery process, including briefing storyboards to the design team, template creation to the production team, and dynamic builds to developers and video editors. Managed daily optimization and campaign management across platforms. Regularly interfaced with clients and agencies to resolve creative and platform issues, confirmed and managed timelines, and ensured quality of creatives. Executed resource management and coordinated with various teams to produce creatives and provide status updates while optimizing creatives using the platform.
Marketing Manager for Creatives & Marketing at Xentralhub Business Solutions Inc.
August 31, 2020 - August 4, 2025Led all marketing activities including social media, digital campaigns, traditional marketing, and creative projects. Designed and conceptualized branding and guidelines to promote the brand, products, and services. Maintained consistent brand messaging across channels, developed editorial calendars, delegated tasks, and monitored competition. Created social media strategy and managed marketing budgets. Owned and deployed digital marketing campaigns ensuring increased web traffic and optimized content via SEO and Google Analytics. Assessed campaign performance, approved marketing materials, gathered customer feedback, and identified new market opportunities.
Chief Operating Officer at Starprestige Import & Export Enterprise
February 29, 2020 - August 4, 2025Planned, organized, and directed business unit operations for domestic and international markets. Accountable for major operational decisions, investment deals, product activity, order negotiations, and financial operations. Coordinated with manufacturers and suppliers to meet market requirements. Maintained inventory records, developed projects suited to business needs, monitored market trends and product development, and ensured quality in sales and operations planning. Represented the company in meetings, negotiations, and related events. Initiated business process improvements to generate incremental revenue.
Marketing Communications Executive - International Business (Creatives and Marketing) at PLDT Global Corporation
April 30, 2017 - August 4, 2025Handled copywriting for business and product brands, coordinated content requirements with points of presence and third-party suppliers, and managed creation and consolidation of advertising creative briefs. Focused on merchandising requirements, media advertising, and graphic needs. Provided marketing support for new/existing businesses and product launches. Monitored websites and social media related to business. Performed general administrative support, implemented business process improvements, and initiated revenue-generating projects. Created marketing and corporate collaterals including posters, flyers, signages, and storyboards.
Marketing Music Executive and Content Officer (Mobile Music-Interactive) at ABS-CBN Interactive (ABS-CBN CORPORATION)
July 31, 2011 - August 4, 2025Conceptualized music products and services for mobile, managed project coordination and resource allocation, maintained project documentation, generated reports, and marketed music content across platforms. Assisted in service defect resolution, ensured efficient flow of incentive programs, developed project timelines, and provided Filipino music content for MYX online and international partners. Created scripts for artcards, cross sells, and broadcast scripts, and coordinated marketing efforts with record labels.
Service Description Writer and Quality Assurance Tester, Service Management Group at ABS-CBN Interactive (ABS-CBN CORPORATION)
December 31, 2008 - August 4, 2025Created service description documents for international and local services, conducted testing for MMS, SMS, and WAP services locally and internationally. Developed service description document compliant with marketing and telecom regulations, performed quality assurance through code review, unit and integration testing, service configuration testing, and internal UAT. Established quality control frameworks, reviewed modules, monitored post-launch service health and defects, and ensured compliance with operator guidelines and consumer agency regulations.
Education
Bachelor of AB Communication Arts at De LaSalle University - Dasmarinas
January 1, 2003 - December 31, 2007Bachelor of AB Communication Arts at De LaSalle University - Dasmarinas
January 1, 2003 - December 31, 2007Qualifications
Certificate Adobe Photoshop CS6
October 1, 2013 - October 31, 2013Certificate in Marketing and Infographics
January 1, 2014 - January 31, 2014Certificate in Photoshop CS6 One-on-One: Intermediate
January 1, 2014 - January 31, 2014Certificate in Photoshop CS5 Top 5
January 1, 2014 - January 31, 2014Google Creative Certification
May 1, 2021 - May 31, 2021Certificate Adobe Photoshop CS6
October 1, 2013 - October 1, 2013Certificate in Marketing and Infographics
January 1, 2014 - January 1, 2014Certificate in Photoshop CS6 One-on-One: Intermediate
January 1, 2014 - January 1, 2014Certificate in Photoshop CS5 Top 5
January 1, 2014 - January 1, 2014Google Creative Certification
May 1, 2021 - May 1, 2021Industry Experience
Media & Entertainment, Telecommunications, Consumer Goods, Professional Services, Retail, Wholesale & Distribution
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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