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I am a journalist with a Master's degree in Digital Marketing from Universidad Complutense de Madrid. I have experience managing both internal and external communications, and implementing corporate social responsibility strategies. My work involves designing integrated campaigns and strengthening corporate image while adapting communication processes to organizational culture. In recent years, I have specialized in developing and executing strategic plans, combining digital and traditional tactics such as SEO, SEM, programmatic advertising, social media, email marketing, and content creation. I focus on conversion and data analysis to improve outcomes, and I manage projects holistically to maximize impact aligned with business goals. I am currently based in Madrid and available for full-time work with willingness to travel.…I am a journalist with a Master's degree in Digital Marketing from Universidad Complutense de Madrid. I have experience managing both internal and external communications, and implementing corporate social responsibility strategies. My work involves designing integrated campaigns and strengthening corporate image while adapting communication processes to organizational culture. In recent years, I have specialized in developing and executing strategic plans, combining digital and traditional tactics such as SEO, SEM, programmatic advertising, social media, email marketing, and content creation. I focus on conversion and data analysis to improve outcomes, and I manage projects holistically to maximize impact aligned with business goals. I am currently based in Madrid and available for full-time work with willingness to travel.

Javiera Paz Donoso Morales

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I am a journalist with a Master's degree in Digital Marketing from Universidad Complutense de Madrid. I have experience managing both internal and external communications, and implementing corporate social responsibility strategies. My work involves designing integrated campaigns and strengthening corporate image while adapting communication processes to organizational culture. In recent years, I have specialized in developing and executing strategic plans, combining digital and traditional tactics such as SEO, SEM, programmatic advertising, social media, email marketing, and content creation. I focus on conversion and data analysis to improve outcomes, and I manage projects holistically to maximize impact aligned with business goals. I am currently based in Madrid and available for full-time work with willingness to travel.…I am a journalist with a Master's degree in Digital Marketing from Universidad Complutense de Madrid. I have experience managing both internal and external communications, and implementing corporate social responsibility strategies. My work involves designing integrated campaigns and strengthening corporate image while adapting communication processes to organizational culture. In recent years, I have specialized in developing and executing strategic plans, combining digital and traditional tactics such as SEO, SEM, programmatic advertising, social media, email marketing, and content creation. I focus on conversion and data analysis to improve outcomes, and I manage projects holistically to maximize impact aligned with business goals. I am currently based in Madrid and available for full-time work with willingness to travel.

Available to hire

I am a journalist with a Master’s degree in Digital Marketing from Universidad Complutense de Madrid. I have experience managing both internal and external communications, and implementing corporate social responsibility strategies. My work involves designing integrated campaigns and strengthening corporate image while adapting communication processes to organizational culture.

In recent years, I have specialized in developing and executing strategic plans, combining digital and traditional tactics such as SEO, SEM, programmatic advertising, social media, email marketing, and content creation. I focus on conversion and data analysis to improve outcomes, and I manage projects holistically to maximize impact aligned with business goals. I am currently based in Madrid and available for full-time work with willingness to travel.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Digital Marketing & Account Manager at IOON Technologies

November 1, 2023 - Present

Design and implementation of digital strategies focused on brand visibility, lead generation, and client engagement. Manage and execute digital marketing campaigns applying SEO, SEM, social media, and content marketing to optimize reach and conversion. Create content in written and visual formats aligned with brand identity. Develop corporate materials like presentations, technical data sheets, and catalogs to strengthen internal and external communication. Organize trade shows and events for strategic company presence in key sector environments. Monitor and analyze data to optimize campaign performance. Manage internal communication and Corporate Social Responsibility initiatives, including corporate volunteering. Provide strategic support to the Communications and Marketing department ensuring alignment with business and brand goals.

Periodista autónoma at Profesional independiente

October 31, 2023 - August 4, 2025

Consulting on internal and external corporate communications including analysis of internal communication and media to create improvement plans. Advising on editorial content of corporate magazines and communication plans designed to integrate teams aligned to business objectives. Guidance on positioning Community Managers with measurable digital marketing plans to build, expand, and manage online communities effectively.

Ejecutiva de cuentas at MAB Comunicaciones

August 31, 2022 - August 4, 2025

Design, coordinate, and execute internal communication strategies for clients aligned with corporate objectives. Lead account management and communication plan execution. Produce content for internal channels coordinating with design teams for newsletters, intranet, corporate emails, and digital media. Monitor internal media coverage ensuring dissemination of key messages. Conduct interviews and meetings with stakeholders to identify needs and optimize communication strategy. Analyze and report communication impact. Coordinate with design and development teams to guarantee continuity of communication plans.

Coordinador Comunicaciones Internas y RSC at Inmobilia Chile

October 31, 2020 - August 4, 2025

Defined and managed internal communication strategy ensuring effective message transmission through appropriate channels for company employees. Coordinated across departments to ensure objectives were known and supported by all teams. Responsible for creating and implementing the annual Corporate Social Responsibility plan aligned with Sustainable Development Goals (ODS).

Analista de Comunicaciones Internas y RSE at PRINCIPAL FINANCIAL GROUP

January 31, 2019 - August 4, 2025

Executed internal communication plans supporting culture strategies that contribute to business growth, work climate, and corporate image. Developed and designed corporate newsletters distributed via platforms to boost readership and content engagement. Managed the Corporate Social Responsibility program including corporate volunteering activities and specific campaigns. Supported implementation and promotion of Diversity and Inclusion Program generating awareness and sensitization. Coordinated the mapping, development, and launch of a new international corporate intranet.