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I am a strategic and results-driven Digital Marketing Strategist & Content Manager with over 11 years of dynamic experience in digital marketing, brand development, and content creation. I have a deep expertise in the GCC market and have led successful multi-country campaigns across Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain. Currently, I lead content creation with a strong focus on producing original, viral, and culturally relevant material in multiple local dialects. I excel at building and nurturing digital communities that embody brand values and foster authentic engagement, crafting comprehensive content strategies that align with brand objectives and business goals.…I am a strategic and results-driven Digital Marketing Strategist & Content Manager with over 11 years of dynamic experience in digital marketing, brand development, and content creation. I have a deep expertise in the GCC market and have led successful multi-country campaigns across Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain. Currently, I lead content creation with a strong focus on producing original, viral, and culturally relevant material in multiple local dialects. I excel at building and nurturing digital communities that embody brand values and foster authentic engagement, crafting comprehensive content strategies that align with brand objectives and business goals.

Yasmen Elhawary

Content Creator, Content Strategist, Marketing Strategist, +1

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I am a strategic and results-driven Digital Marketing Strategist & Content Manager with over 11 years of dynamic experience in digital marketing, brand development, and content creation. I have a deep expertise in the GCC market and have led successful multi-country campaigns across Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain. Currently, I lead content creation with a strong focus on producing original, viral, and culturally relevant material in multiple local dialects. I excel at building and nurturing digital communities that embody brand values and foster authentic engagement, crafting comprehensive content strategies that align with brand objectives and business goals.…I am a strategic and results-driven Digital Marketing Strategist & Content Manager with over 11 years of dynamic experience in digital marketing, brand development, and content creation. I have a deep expertise in the GCC market and have led successful multi-country campaigns across Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain. Currently, I lead content creation with a strong focus on producing original, viral, and culturally relevant material in multiple local dialects. I excel at building and nurturing digital communities that embody brand values and foster authentic engagement, crafting comprehensive content strategies that align with brand objectives and business goals.

Available to hire

I am a strategic and results-driven Digital Marketing Strategist & Content Manager with over 11 years of dynamic experience in digital marketing, brand development, and content creation. I have a deep expertise in the GCC market and have led successful multi-country campaigns across Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain.

Currently, I lead content creation with a strong focus on producing original, viral, and culturally relevant material in multiple local dialects. I excel at building and nurturing digital communities that embody brand values and foster authentic engagement, crafting comprehensive content strategies that align with brand objectives and business goals.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

Digital Strategy Manager | Content Head at NZRH Digital Marketing

May 1, 2024 - Present

Leading professional content creation in multiple local dialects, including ideation, writing, and team management to ensure high-impact and culturally resonant messaging. Developing and executing digital strategies to enhance brand visibility and achieve measurable growth across platforms. Driving brand positioning through strategic planning, performance analysis, and consistent content alignment with business objectives.

Digital Marketing Strategy & Content Manager at Seraj Digital Marketing, Saudi Arabia

May 1, 2024 - August 4, 2025

Spearheaded the creation of culturally tailored, platform-specific content to engage diverse GCC audiences. Designed and implemented multi-channel marketing strategies to boost online presence and direct revenue. Strengthened brand equity by crafting consistent visual and verbal identities across campaigns.

Content Manager | Digital Marketing Strategist | Digital Account Manager at AJ Agency | KISWA Group, GCC & MENA

May 1, 2023 - August 4, 2025

Delivered strategic content plans and calendars in alignment with business goals. Led account strategy, client management, and coordination between creative and digital teams. Analyzed performance metrics to continuously optimize content direction and campaign execution.

Content Manager at The Office Creative Community

December 31, 2022 - August 4, 2025

Developed and supervised execution of branded content across digital assets. Ensured messaging aligned with corporate voice and audience expectations.

Senior Copywriter & Content Strategist at The Office Creative Community

September 30, 2021 - August 4, 2025

Created compelling content for social platforms and internal marketing. Developed scripts and campaign content for various initiatives.

Senior Content Creator & Digital Copywriter at SMAAT.CO, Cairo Office – GCC Market

December 31, 2020 - August 4, 2025

Led content development initiatives for the Saudi and UAE digital markets. Crafted campaign messaging and social content in Arabic and English.

Creative Content Team Leader at My Choice Entertainment Solutions (Part Time)

December 31, 2019 - August 4, 2025

Coordinated copywriting and design for marketing campaigns and activations. Guided junior creatives in aligning content with client branding.

Creative Copywriter at Horizon Interactive Studios

December 31, 2017 - August 4, 2025

Managed content production for UN agencies and ministries. Wrote short films, educational content, and campaign material.