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I'm a dynamic marketing, brand, and events professional with 18 years’ experience across in-house and agency roles. I have expertise in both B2B and B2C markets, having worked nationally and internationally across Europe, APAC, and the USA. I've built brands from scratch, led rebrands, launched new products, grown apps, and delivered online and offline strategies that drive engagement and revenue. I have developed brand partnerships with companies like Klarna, PayPal, and Amazon, building effective strategies across product marketing, PR, communications, and customer experience. My career started in media and has evolved to cover nearly every aspect of marketing, always with a sharp focus on commercial results and market fit.…I'm a dynamic marketing, brand, and events professional with 18 years’ experience across in-house and agency roles. I have expertise in both B2B and B2C markets, having worked nationally and internationally across Europe, APAC, and the USA. I've built brands from scratch, led rebrands, launched new products, grown apps, and delivered online and offline strategies that drive engagement and revenue. I have developed brand partnerships with companies like Klarna, PayPal, and Amazon, building effective strategies across product marketing, PR, communications, and customer experience. My career started in media and has evolved to cover nearly every aspect of marketing, always with a sharp focus on commercial results and market fit.

Vikki Hawkins

Brand Strategist, Marketing Strategist, Marketing Consultant, +2

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I'm a dynamic marketing, brand, and events professional with 18 years’ experience across in-house and agency roles. I have expertise in both B2B and B2C markets, having worked nationally and internationally across Europe, APAC, and the USA. I've built brands from scratch, led rebrands, launched new products, grown apps, and delivered online and offline strategies that drive engagement and revenue. I have developed brand partnerships with companies like Klarna, PayPal, and Amazon, building effective strategies across product marketing, PR, communications, and customer experience. My career started in media and has evolved to cover nearly every aspect of marketing, always with a sharp focus on commercial results and market fit.…I'm a dynamic marketing, brand, and events professional with 18 years’ experience across in-house and agency roles. I have expertise in both B2B and B2C markets, having worked nationally and internationally across Europe, APAC, and the USA. I've built brands from scratch, led rebrands, launched new products, grown apps, and delivered online and offline strategies that drive engagement and revenue. I have developed brand partnerships with companies like Klarna, PayPal, and Amazon, building effective strategies across product marketing, PR, communications, and customer experience. My career started in media and has evolved to cover nearly every aspect of marketing, always with a sharp focus on commercial results and market fit.

Available to hire

I’m a dynamic marketing, brand, and events professional with 18 years’ experience across in-house and agency roles. I have expertise in both B2B and B2C markets, having worked nationally and internationally across Europe, APAC, and the USA. I’ve built brands from scratch, led rebrands, launched new products, grown apps, and delivered online and offline strategies that drive engagement and revenue.

I have developed brand partnerships with companies like Klarna, PayPal, and Amazon, building effective strategies across product marketing, PR, communications, and customer experience. My career started in media and has evolved to cover nearly every aspect of marketing, always with a sharp focus on commercial results and market fit.

Skills

Branding

Copywriting

Social Media Design

Experience Level

Branding

Expert

Copywriting

Expert

Social Media Design

Expert

Work Experience

Client Success and Strategy Director at Radial Path

December 31, 2024 - August 4, 2025

Head of Marketing at Visualsoft

December 31, 2021 - August 4, 2025

Led the company’s biggest rebrand to date and launched a new partnerships strategy securing over £100k in sponsorship from Klarna, PayPal, Amazon Pay and others. Doubled partner acquisition and increased referrals by 70% year-over-year. Delivered a lean lead generation strategy resulting in 26% uplift in inbound leads and 40% revenue increase from new business.

Head of Brand & Partnerships at Reach PLC

December 31, 2018 - August 4, 2025

Established and managed Reach Solutions North East, securing over £250,000 in new business revenue within eight months through strategic partnerships with key accounts. Spearheaded rebranding and launch of products and campaigns including the Newcastle Chronicle, Sunday Sun, and regional football podcasts, driving community engagement and event-based marketing. Managed extensive channel mix including radio, TV advertising, outdoor and direct mail, and digital channels. Led complete rebrand, rebuild and relaunch of a B2B Digital Infrastructure client’s website improving user engagement and driving a 32% increase in organic traffic and 20% increase in leads and 26% rise in social followers.