I am a Strategic Creative Director and UX/UI Lead with over 20 years of experience delivering high-impact digital platforms, branding systems, and user-centered solutions for government, enterprise, and fintech clients across the GCC. I excel at leading cross-functional teams, shaping creative direction, and executing end-to-end digital strategies, including UX research, UI execution, development oversight, and stakeholder engagement. Fluent in Arabic and English, I have a deep understanding of accessibility, mobile-first design, and cross-cultural branding. I have successfully led projects like the Sharjah Election System, SPEA Website Redesign, and Forex.com Arabic Platform, delivering solutions that combine creativity with technology to achieve impactful business results.

Azzam Sheer

I am a Strategic Creative Director and UX/UI Lead with over 20 years of experience delivering high-impact digital platforms, branding systems, and user-centered solutions for government, enterprise, and fintech clients across the GCC. I excel at leading cross-functional teams, shaping creative direction, and executing end-to-end digital strategies, including UX research, UI execution, development oversight, and stakeholder engagement. Fluent in Arabic and English, I have a deep understanding of accessibility, mobile-first design, and cross-cultural branding. I have successfully led projects like the Sharjah Election System, SPEA Website Redesign, and Forex.com Arabic Platform, delivering solutions that combine creativity with technology to achieve impactful business results.

Available to hire

I am a Strategic Creative Director and UX/UI Lead with over 20 years of experience delivering high-impact digital platforms, branding systems, and user-centered solutions for government, enterprise, and fintech clients across the GCC. I excel at leading cross-functional teams, shaping creative direction, and executing end-to-end digital strategies, including UX research, UI execution, development oversight, and stakeholder engagement.

Fluent in Arabic and English, I have a deep understanding of accessibility, mobile-first design, and cross-cultural branding. I have successfully led projects like the Sharjah Election System, SPEA Website Redesign, and Forex.com Arabic Platform, delivering solutions that combine creativity with technology to achieve impactful business results.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

Arabic
Fluent
English
Fluent

Work Experience

Creative Consultant at Trojan Construction
September 1, 2024 - Present
Provided creative consultation for corporate website redevelopment and branding assets. Ensured visual alignment with Trojan's established identity across all communications.
Creative Lead at InnovationBox
July 1, 2022 - Present
Managed UX/UI design for large-scale government and NGO platforms including SPEA and the Sheikh Mohammed Bin Rashid Tolerance Award. Delivered the UAE-wide online election portal integrated with national ID systems. Led mobile app design for Nedaa, Casavia, and Deezer regionally. Oversaw creative strategy, budgets, client relationships, and team delivery.
Creative Director at Around the Clock
February 28, 2022 - August 4, 2025
Directed multimedia campaigns for ADIB, including product videos, seasonal promos, and motion graphics. Designed Arabic Forex website attracting significant organic traffic. Led branding and campaign design for Emirates Post, RedTag, Medcare, and Masdar.
Digital Manager at 360eLearn
March 31, 2018 - August 4, 2025
Oversaw the development of ArabReadingChallenge.com and other major educational initiatives. Managed site design and development for The Executive Office projects.
Senior Art Director at ServicePlan
June 30, 2017 - August 4, 2025
Led digital campaigns for BMW and MINI across MENA region. Directed daily production and creative alignment for luxury automotive clients.
Senior Digital Art Director at MCN/MRM
August 31, 2014 - August 4, 2025
Delivered UX/UI and mobile-first solutions for General Motors, RAKBANK, and Standard Chartered.
Creative & Web Operations Manager at Dubai Customs
May 31, 2012 - August 4, 2025
Led website rebranding that won at Pan Arab Web Awards. Directed communication strategies and managed annual digital budget.

Education

Bachelor’s Degree in Business Administration at Aleppo University, Syria
January 11, 2030 - August 4, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Financial Services, Education, Real Estate & Construction, Non-Profit Organization