BHAVINI PATEL

Built and executed a data-driven social media strategy, increasing engagement by 244%, reach by 364%, and clicks by 220% annually. Wrote educational video scripts and directed on-camera interviews with partners living with kidney disease. Produced high-performing visual assets for Google Ads (static and dynamic). Translated complex scientific/medical information into clear, accessible messaging for broad audiences. Collaborated with national advocacy groups, including roundtable discussions at Parliament Hill, to strengthen mission-aligned messaging. Co-wrote organizational Theory of Change messaging and trained staff on social media best practices, content optimization, and audience engagement.

Edited and supported scientific writing through literature review and proofreading, working on multidisciplinary publishing tasks.

Facilitated development of multiple courses, seminars, and ongoing training materials related to functional neurology and the neuromechanical approach in rehabilitation therapies. Supported course production phases including advertising. Created original social media outreach posts for Twitter/Facebook/Instagram to improve engagement and brand visibility. Explored marketing strategies and liaised with partners for media collaborations (e.g., podcasts and newspaper articles) to support program sales and word-of-mouth. Initiated a real-time customer support system via Zendesk; reviewed, edited, and translated final copy to align with company branding standards.