Creative Lead focused on visual communication, brand identities, and strategic packaging design. I develop strong brand systems from concept to final execution, using clear composition, typographic sensitivity, and distinctive design to capture attention, build trust, and position brands effectively. I’m motivated by campaigns that are clearly structured, generate impact, and turn ideas into concrete solutions quickly and directly. My goal is to lead creative processes that transform concepts into consistent, actionable cross-channel campaigns.…

BEN SOMMER

Creative Lead focused on visual communication, brand identities, and strategic packaging design. I develop strong brand systems from concept to final execution, using clear composition, typographic sensitivity, and distinctive design to capture attention, build trust, and position brands effectively. I’m motivated by campaigns that are clearly structured, generate impact, and turn ideas into concrete solutions quickly and directly. My goal is to lead creative processes that transform concepts into consistent, actionable cross-channel campaigns.…

Available to hire

Creative Lead focused on visual communication, brand identities, and strategic packaging design. I develop strong brand systems from concept to final execution, using clear composition, typographic sensitivity, and distinctive design to capture attention, build trust, and position brands effectively.

I’m motivated by campaigns that are clearly structured, generate impact, and turn ideas into concrete solutions quickly and directly. My goal is to lead creative processes that transform concepts into consistent, actionable cross-channel campaigns.

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Skills

Experience Level

Language

German
Fluent
English
Fluent
French
Intermediate

Work Experience

Creative Director / Concept & Design at Fair Trade Handels AG
August 1, 2016 - November 1, 2025
Responsible for the design and further development of multiple brands, including implementation of visual communication materials across various channels. Develops corporate identities, packaging solutions, and campaigns while ensuring consistent visual brand management. Collaborates with internal teams and external partners from concept development through to final execution.
Creative Director / Concept & Design at Fair Trade Handels AG, Lucerne
August 1, 2016 - November 1, 2025
Responsible for the design and further development of multiple brands, the implementation of visual communication materials across channels, and the creation of corporate identities, packaging solutions, and campaigns. Ensures consistent visual brand management and collaborates with internal teams and external partners from concept development through final implementation.
Managing Director / Creative Director at somcom GmbH
March 1, 2011 - July 1, 2016
Managed digital design and UX/UI projects and developed brand and platform solutions for telecommunications and e-commerce clients. Designed digital brand identities, created UX/UI concepts, and optimized user navigation and information architecture. Key client included UPC Cablecom (Liberty Global).
Managing Director / Creative Director at somcom GmbH, Berne
March 1, 2011 - July 1, 2016
Managed digital design and UX/UI projects, and led the development of brand and platform solutions. Designed digital brand identities, developed UX/UI concepts, and optimized navigation and information architecture. Served as a key contact for major clients, including UPC Cablecom (Liberty Global).
Freelance Design Consultant at Self-employed
July 1, 2009 - February 1, 2011
Provided concept development and creative direction for branding, design, and communication projects across e-commerce, retail, and consumer goods. Clients included AutoScout24, ImmoScout24, Job-Scout24, Tutti, Cablecom, Interio, Ricola, and McDonald’s Switzerland.
Freelance Design Consultant at Self-employed, Berne
July 1, 2009 - February 1, 2011
Concept development and creative direction for branding, design, and communication projects across e-commerce, retail, and consumer goods. Notable clients included AutoScout24, ImmoScout24, JobScout24, Tutti, Cablecom, Interio, Ricola, and McDonald’s Switzerland.
Senior Art Director at orange8 interactive AG
February 1, 2006 - June 1, 2009
Designed and implemented digital campaigns, brand identities, and web solutions for clients in industrial, retail, and media sectors. Client experience includes Omega, Electrolux, Peugeot, Ringier, Seat, and Swisscom.
Senior Art Director at orange8 interactive AG, Biel
February 1, 2006 - June 1, 2009
Designed and implemented digital campaigns, brand identities, and web solutions for clients in the industrial, retail, and media sectors.
Senior Art Director at Unic AG
October 1, 2004 - January 1, 2006
Conceptualized and designed digital communication solutions and online campaigns for clients in insurance and consumer goods. Clients included Zurich Insurance and Wander AG.
Senior Art Director at Unic AG, Zurich
October 1, 2004 - January 31, 2006
Conceptualized and designed digital communication solutions and online campaigns for insurance and consumer goods clients.
Art Director at Pulse GmbH
May 1, 2000 - October 1, 2004
Designed websites, online communities, and traditional communication materials for industrial and media sectors and public institutions. Clients included Microsoft Switzerland, Ascom, SRF DRS, Sika AG, SIG Group, and Swiss Post.
Art Director at Pulse GmbH, Berne
May 1, 2000 - October 1, 2004
Design of websites, online communities, and traditional communication materials for companies in the industrial and media sectors, as well as public institutions.
Art Director at Pulse GmbH, Bern
May 1, 2000 - October 1, 2004
Designed websites, online communities, and traditional communication materials for industrial, retail, media clients, and public institutions.
Junior Art Director at Dancing Bee Ltd.
August 1, 1997 - April 1, 2000
Designed digital and traditional communication materials for international brands.
Junior Art Director at Dancing Bee Ltd., London
August 1, 1997 - April 1, 2000
Created digital and traditional communication materials for international brands.

Education

Graphic Design Apprenticeship (Years 2, 3 & 4) at W4 GmbH, Wettingen
September 1, 1994 - July 1, 1997
Graphic Design Apprenticeship (Year 1) at Atelier Walker, Kriegstetten
August 1, 1993 - August 1, 1994
Introductory Design Course (Vorkurs) at SFBG Bern & Biel
August 1, 1992 - July 1, 1993
Graphic Design Apprenticeship at W4 GmbH, Wettingen
September 1, 1994 - July 1, 1997
Graphic Design Apprenticeship (Year 1) at Atelier Walker, Kriegstetten
August 1, 1993 - August 1, 1994
Introductory Design Course (Vorkurs) at SFBG Bern & Biel
August 1, 1992 - July 1, 1993
Graphic Design Apprenticeship (Years 2, 3 & 4) at W4 GmbH, Wettingen
January 1, 1995 - July 1, 1997
Graphic Design Apprenticeship (Year 1) at Atelier Walker, Kriegstetten
August 1, 1994 - August 1, 1994
Introductory Design Course (Vorkurs) at SFBG Bern & BielSFBG Bern & Biel
August 1, 1992 - July 1, 1993

Qualifications

Autodesk 3D Studio Max Course
September 1, 2010 - June 30, 2026
Data Protection Law Training
September 1, 2023 - June 30, 2026
Online AI Training for Product Photography & Short Videos
May 1, 2025 - June 30, 2026
Blended Learning Strategy Course (New Placement Academy, Zurich)
March 1, 2026 - June 30, 2026
Blended Learning Strategy Course
March 1, 2026 - June 30, 2026
Online AI Training for Product Photography & Short Videos
May 1, 2025 - June 30, 2026
Data Protection Law Training
September 1, 2023 - June 30, 2026
Autodesk 3D Studio Max Course
November 1, 2010 - June 30, 2026
Data Protection Law Training
September 1, 2023 - September 1, 2023
Online AI Training for Product Photography & Short Videos
May 1, 2025 - May 1, 2025
Blended Learning Strategy Course (New Placement Academy, Zurich)
March 1, 2026 - March 1, 2026
Autodesk 3D Studio Max Course
November 1, 2010 - November 1, 2010

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Software & Internet, Manufacturing, Telecommunications

Skills

Experience Level