BS

BEN SOMMER

Available to hire

Creative Lead focused on visual communication, brand identities, and strategic packaging design.

About

Creative Lead focused on visual communication, brand identities, and strategic packaging design. I develop strong brand systems from concept to final execution, using clear composition, typographic sensitivity, and distinctive design to capture attention, build trust, and position brands effectively.

I’m motivated by campaigns that are clearly structured, generate impact, and turn ideas into concrete solutions quickly and directly. My goal is to lead creative processes that transform concepts into consistent, actionable cross-channel campaigns.

  • 27 years' experience
  • Joined June 2026

Languages

  • GermanFluent
  • EnglishFluent
  • FrenchIntermediate

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Professional Services
  • Retail
  • Software & Internet
  • Manufacturing
  • Telecommunications

More experts in Zurich, Switzerland

Work experience· 15 roles

Creative Director / Concept & Design · Fair Trade Handels AGAug 2016 – Nov 2025 · 9 yrs 4 mos

Responsible for the design and further development of multiple brands, including implementation of visual communication materials across various channels. Develops corporate identities, packaging solutions, and campaigns while ensuring consistent visual brand management. Collaborates with internal teams and external partners from concept development through to final execution.

Creative Director / Concept & Design · Fair Trade Handels AG, LucerneAug 2016 – Nov 2025 · 9 yrs 4 mos

Responsible for the design and further development of multiple brands, the implementation of visual communication materials across channels, and the creation of corporate identities, packaging solutions, and campaigns. Ensures consistent visual brand management and collaborates with internal teams and external partners from concept development through final implementation.

Managing Director / Creative Director · somcom GmbHMar 2011 – Jul 2016 · 5 yrs 5 mos

Managed digital design and UX/UI projects and developed brand and platform solutions for telecommunications and e-commerce clients. Designed digital brand identities, created UX/UI concepts, and optimized user navigation and information architecture. Key client included UPC Cablecom (Liberty Global).

Managing Director / Creative Director · somcom GmbH, BerneMar 2011 – Jul 2016 · 5 yrs 5 mos
Freelance Design Consultant · Self-employedJul 2009 – Feb 2011 · 1 yr 8 mos
Freelance Design Consultant · Self-employed, BerneJul 2009 – Feb 2011 · 1 yr 8 mos
Senior Art Director · orange8 interactive AGFeb 2006 – Jun 2009 · 3 yrs 5 mos
Senior Art Director · orange8 interactive AG, BielFeb 2006 – Jun 2009 · 3 yrs 5 mos

Education· 9

Graphic Design Apprenticeship (Years 2, 3 & 4) · W4 GmbH, Wettingen1994 – 1997
Graphic Design Apprenticeship (Year 1) · Atelier Walker, Kriegstetten1993 – 1994
Introductory Design Course (Vorkurs) · SFBG Bern & Biel1992 – 1993
Graphic Design Apprenticeship · W4 GmbH, Wettingen1994 – 1997

Certifications and awards· 12

Autodesk 3D Studio Max Course2010 – 2026
Data Protection Law Training2023 – 2026
Online AI Training for Product Photography & Short Videos2025 – 2026
Blended Learning Strategy Course (New Placement Academy, Zurich)2026

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